As of August 01, 2026, the average salary for a Media Planner in Shandon, CA is $78,426 per year, which breaks down to an hourly rate of $38.
However, a Media Planner's salary can vary significantly. Here’s a look at the typical salary range:
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A Media Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, skills and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Media Pla... Level Media Planner | $57,787 |
| Media Pla... Level Media Planner | $69,785 |
| Media Pla... Level Media Planner | $90,461 |
| Media Pla... Level Media Planner | $118,866 |
| Media Sup... Level Media Planner | $104,938 |
What Am I Worth?
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Planning | 17.01% |
| PowerPoint | 2.55% |
| Campaign Management | 1.33% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Customer Relationship Management
|
$85,484 |
9%
|
|
Leadership
|
$83,916 |
7%
|
|
RFP
|
$83,132 |
6%
|
|
Innovation
|
$83,132 |
6%
|
|
B2C
|
$82,347 |
5%
|
|
Relationship Management
|
$82,347 |
5%
|
Media Planner salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around 87794. While startup companies pay approximate 74271.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | 74271 |
| Growth Stage | 51~500 | 78551 |
| Established | 501~5000 | 84780 |
| Enterprise | 5000+ | 87794 |
For Media Planner roles, the industry you choose can affect earning potential by as much as 35% (the gap between the highest and lowest paying industries). Data shows that the Financial Services and Software & Networking sectors offer the strongest compensation, at 15% above the average. In contrast, Media Planner positions in Transportation or Hospitality & Leisure typically offer lower base pay, as these industries often view Media Planner as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Financial Services | $90,190 | $43.0 | 15% |
| Software & Networking | $90,190 | $43.0 | 15% |
| Aerospace & Defense | $86,269 | $41.0 | 10% |
| Energy & Utilities | $86,269 | $41.0 | 10% |
| Pharmaceuticals | $86,269 | $41.0 | 10% |
Understanding how a Media Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Ready to take the next step in your career? Browse thousands of current Media Planner job openings on our job board. Use the search bar below to find your perfect match.
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