As of August 01, 2026, the average salary for a Social Media Planner in the United States is $62,325 per year, which breaks down to an hourly rate of $30.
However, a Social Media Planner's salary can vary significantly. Here’s a look at the typical salary range:
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A Social Media Planner's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Social Media Planner's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here’s how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Social Media Planner | $59,217 |
| Intermediate Level Social Media Planner | $59,623 |
| Senior Level Social Media Planner | $64,351 |
| Specialist Level Social Media Planner | $70,480 |
| Expert Level Social Media Planner | $70,963 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Social Media Planners. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Customer Service | 13.49% |
| KPI | 1.24% |
| Customer Contact | 0.62% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Consulting Services
|
$85,385 |
37%
|
|
Business Acumen
|
$71,050 |
14%
|
|
Presentation
|
$66,687 |
7%
|
|
Team Management
|
$66,064 |
6%
|
|
Building Relationships
|
$65,441 |
5%
|
|
Analysis
|
$65,441 |
5%
|
For Social Media Planner roles, the industry you choose can affect earning potential by as much as 57% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Energy & Utilities sectors offer the strongest compensation, at 25% above the average. In contrast, Social Media Planner positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Social Media Planner as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Software & Networking | $77,906 | $37.0 | 25% |
| Energy & Utilities | $74,789 | $36.0 | 20% |
| Financial Services | $71,673 | $34.0 | 15% |
| Pharmaceuticals | $69,803 | $34.0 | 12% |
| Aerospace & Defense | $68,557 | $33.0 | 10% |
Your level of education can impact your salary potential. While many Social Media Planners enter the field with a High School Diploma or Technical Certificate degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Social Media Planner with a High School Diploma or Technical Certificate is between $62,363 and $67,071).
Social Media Planner Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 2.0% |
| High School | 37.0% |
| Associates | 16.6% |
| Bachelors | 36.7% |
| Masters | 7.7% |
| Doctorate | 0.0% |
Understanding how a Social Media Planner's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on August 01, 2026Salaries for a Social Media Planner can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $58,994 in 2023 to around $59,320 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Social Media Planner salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
View More
|
| 2023 | $58,994 |
| 2024 | $59,655 |
| 2025 | $59,320 |
| 2026 |
View More
|
| 2027 |
View More
|
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The Software & Networking industry offers the highest average compensation for Social Media Planner roles, with salaries approximately 25% above the market median.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
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