How Much Does a Programmatic Marketing Director make?

Programmatic Marketing Director made a median salary around $173,780 in March, 2025. The best-paid 25 percent made $193,795 probably that year, while the lowest-paid 25 percent made around $154,951. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $154,951 10% $137,808 90% $212,019 75% $193,795 $173,780 50%(Median)
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Best-Paying Cities for Programmatic Marketing Director

The metropolitan areas that pay the highest salary in the Programmatic Marketing Director profession are Rexford , Saint Regis , Saltese , Stryker , Superior .
Rexford, MT $197,823
Saint Regis, MT $197,823
Saltese, MT $197,823
Stryker, MT $197,823
Superior, MT $197,823

Best-Paying States for Programmatic Marketing Director

The states and districts that pay Programmatic Marketing Director the highest salary are District of Columbia (around $217,566) , California (around $215,612) , New Jersey (around $214,243) , Alaska (around $212,875) , and Massachusetts (around $212,680) .
District of Columbia $217,566
California $215,612
New Jersey $214,243
Alaska $212,875
Massachusetts $212,680

What is the Career Path of Programmatic Marketing Director?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

The first career path typically progresses to VP of Digital Marketing.
Besides, Programmatic Marketing Director can also turn to other related jobs, including Director of Programmatic Media , Marketing Communications Director , Marketing Director and Director of Marketing .

Frequently Asked Questions for Programmatic Marketing Director

Q: What is the salary range of Programmatic Marketing Director in Great Falls, MT?
A: In 2025 , the lowest-paid Programmatic Marketing Director in Great Falls, MT earned an average annual salary of $154,951 , while the highest-paid made $193,795.
Q: What is the salary for a Programmatic Marketing Director in California?
A: Programmatic Marketing Director employed in California earned an average salary of $215,612 in 2025.

Average Programmatic Marketing Director Pay vs. Other Jobs

Programmatic Marketing Director earned an average salary of $173,780 in 2025. Other jobs related to Programmatic Marketing Director earned the following average salary in March, 2025. Director of Programmatic Media made $142,991 , Marketing Communications Director made $176,966 , Marketing Director and Director of Marketing made $170,415 and $171,992 respectively .

Relevant Jobs of Programmatic Marketing Director

Director of Programmatic Media - Average Salary $142,991
There is currently no job description for Director of Programmatic Media, be the first to submit the job responsibilities for Director of Programmatic Media.
Marketing Communications Director - Average Salary $176,966
Marketing Communications Director directs the implementation of an organization's marketing communications strategy and programs, including advertising, branding, product promotion, and regulatory matters. Plans and evaluates themes, messaging, and branding to ensure consistency throughout all advertising, social media, and promotional communications. Being a Marketing Communications Director develops strategic messaging for specific advertising or promotional channels to effectively reach targeted customer segments. Promotes testing methodologies and frameworks to evaluate communications, determine effectiveness, and improve messaging to target customer segments. Additionally, Marketing Communications Director evaluates new channels, methods, and platforms to optimize marketing communications and recommend changes to programs or strategies. Oversees budget adherence and implements internal and external resources required for communication program delivery. Requires a bachelor's degree. Typically reports to senior management. The Marketing Communications Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Communications Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Marketing Director - Average Salary $170,415
Marketing Director directs an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Oversees critical marketing functions, including market research, communications, and product planning. Additionally, Marketing Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast
Director of Marketing - Average Salary $171,992
There is currently no job description for Director of Marketing, be the first to submit the job responsibilities for Director of Marketing.
Channel Marketing Director - Average Salary $180,050
Channel Marketing Director directs and oversees the third-party or channel marketing activities of a company's products and services. Assists with the development of channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Being a Channel Marketing Director develops materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Allocates marketing budgets to different channels and monitors expenditures to ensure cost efficiency and budget adherence. Additionally, Channel Marketing Director monitors and analyzes sales data and marketing metrics and coordinates stakeholders to ensure effective campaign execution. Requires a bachelor's degree. Typically reports to senior management. The Channel Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Channel Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.