How Much Does a Programmatic Marketing Director make?

Programmatic Marketing Director made a median salary around $187,737 in December, 2024. The best-paid 25 percent made $211,674 probably that year, while the lowest-paid 25 percent made around $165,936. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $165,936 10% $146,087 90% $233,467 75% $211,674 $187,737 50%(Median)
Check out Programmatic Marketing Director jobs in North Carolina

Director of Marketing

Confidential - Charlotte, NC

Director of Sales & Marketing

Confidential - Raleigh, NC

Marketing Director

Carolina Family Estate Planning - Cary, NC

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Best-Paying Cities for Programmatic Marketing Director

The metropolitan areas that pay the highest salary in the Programmatic Marketing Director profession are Cary , Garner , Knightdale , Raleigh , Apex .
Cary, NC $190,670
Garner, NC $190,670
Knightdale, NC $190,670
Raleigh, NC $190,670
Apex, NC $190,475

Best-Paying States for Programmatic Marketing Director

The states and districts that pay Programmatic Marketing Director the highest salary are District of Columbia (around $217,657) , California (around $215,702) , New Jersey (around $214,333) , Alaska (around $212,964) , and Massachusetts (around $212,768) .
District of Columbia $217,657
California $215,702
New Jersey $214,333
Alaska $212,964
Massachusetts $212,768

What is the Career Path of Programmatic Marketing Director?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

The first career path typically progresses to VP of Digital Marketing.
Besides, Programmatic Marketing Director can also turn to other related jobs, including Director of Programmatic Media , Marketing Director , Channel Marketing Director and Director of Marketing .

Frequently Asked Questions for Programmatic Marketing Director

Q: What is the salary range of Programmatic Marketing Director in North Carolina?
A: In 2024 , the lowest-paid Programmatic Marketing Director in North Carolina earned an average annual salary of $165,936 , while the highest-paid made $211,674.
Q: What is the salary for a Programmatic Marketing Director in California?
A: Programmatic Marketing Director employed in California earned an average salary of $215,702 in 2024.

Average Programmatic Marketing Director Pay vs. Other Jobs

Programmatic Marketing Director earned an average salary of $187,737 in 2024. Other jobs related to Programmatic Marketing Director earned the following average salary in December, 2024. Director of Programmatic Media made $153,296 , Marketing Director made $182,877 , Channel Marketing Director and Director of Marketing made $197,602 and $184,152 respectively .

Relevant Jobs of Programmatic Marketing Director

Director of Programmatic Media - Average Salary $153,296
There is currently no job description for Director of Programmatic Media, be the first to submit the job responsibilities for Director of Programmatic Media.
Marketing Director - Average Salary $182,877
Marketing Director directs an organization's marketing objectives, strategies, programs, and policies. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director assists with developing marketing goals, budgets, and strategies and ensures alignment with greater business goals. Oversees critical marketing functions, including market research, communications, and product planning. Additionally, Marketing Director develops operational processes and policies that streamline decision-making and promote collaboration between marketing functions. Monitors and controls budgets, resources, and teams to implement and execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrast
Channel Marketing Director - Average Salary $197,602
Channel Marketing Director directs and oversees the third-party or channel marketing activities of a company's products and services. Assists with the development of channel-specific marketing strategies to increase brand visibility and awareness and reach new markets. Being a Channel Marketing Director develops materials to assist channel partners with onboarding, training, and product support to develop effective relationships and align marketing efforts. Allocates marketing budgets to different channels and monitors expenditures to ensure cost efficiency and budget adherence. Additionally, Channel Marketing Director monitors and analyzes sales data and marketing metrics and coordinates stakeholders to ensure effective campaign execution. Requires a bachelor's degree. Typically reports to senior management. The Channel Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Channel Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
Director of Marketing - Average Salary $184,152
There is currently no job description for Director of Marketing, be the first to submit the job responsibilities for Director of Marketing.
Sales and Marketing Director - Average Salary $199,341
Sales and Marketing Director plans and directs an organization's marketing and sales policies, objectives, and initiatives. Develops and oversees the sales and marketing functions, ensuring the department employees, sales plan, and marketing strategies are organized to achieve sales and brand goals. Being a Sales and Marketing Director leads broad departmental initiatives to develop goals and new strategic plans to achieve them. Requires a bachelor's degree. Additionally, Sales and Marketing Director typically reports to top management. The Sales and Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Sales and Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.