How Much Does a Search Engine Optimization Specialist make?

Search Engine Optimization Specialist made a median salary around $77,301 in March, 2025. The best-paid 25 percent made $85,406 probably that year, while the lowest-paid 25 percent made around $70,596. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Check out Search Engine Optimization Specialist jobs in Ohio

Search Engine Optimization Specialist

Crown Equipment Corporation - New Bremen, OH

Search Engine Optimization Analyst

GIE Media, Inc. - Cleveland, OH

Operations Specialist

CHS Inc - WINNER, SD

Operations Specialist

CHS Inc - GARRISON, ND

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Best-Paying Cities for Search Engine Optimization Specialist

The metropolitan areas that pay the highest salary in the Search Engine Optimization Specialist profession are Galloway , Grove City , Groveport , Hilliard , Independence .
Galloway, OH $77,618
Grove City, OH $77,618
Groveport, OH $77,618
Hilliard, OH $77,618
Independence, OH $77,618

Best-Paying States for Search Engine Optimization Specialist

The states and districts that pay Search Engine Optimization Specialist the highest salary are District of Columbia (around $87,972) , California (around $87,182) , New Jersey (around $86,628) , Alaska (around $86,075) , and Massachusetts (around $85,996) .
District of Columbia $87,972
California $87,182
New Jersey $86,628
Alaska $86,075
Massachusetts $85,996

What is the Career Path of Search Engine Optimization Specialist?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Search Engine Optimization Specialist, the upper level is Search Engine Optimization Specialist II , and then progresses to Search Engine Optimization Specialist III

Frequently Asked Questions for Search Engine Optimization Specialist

Q: What is the salary range of Search Engine Optimization Specialist in Ohio?
A: In 2025 , the lowest-paid Search Engine Optimization Specialist in Ohio earned an average annual salary of $70,596 , while the highest-paid made $85,406.
Q: What is the salary for a Search Engine Optimization Specialist in California?
A: Search Engine Optimization Specialist employed in California earned an average salary of $87,182 in 2025.

Average Search Engine Optimization Specialist Pay vs. Other Jobs

Search Engine Optimization Specialist earned an average salary of $77,301 in 2025. Other jobs related to Search Engine Optimization Specialist earned the following average salary in March, 2025. Search Engine Optimization Specialist III made $134,318 , Search Engine Optimization Specialist II made $99,749 , Search Engine Optimization Senior Specialist and Search Engine Optimization made $100,698 and $75,203 respectively .

Relevant Jobs of Search Engine Optimization Specialist

Search Engine Optimization Specialist III - Average Salary $134,318
Search Engine Optimization Specialist III monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist III utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist III requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist III work is highly independent. May assume a team lead role for the work group. A specialist on complex technical and business matters. To be a Search Engine Optimization Specialist III typically requires 7+ years of related experience.
Search Engine Optimization Specialist II - Average Salary $99,749
Search Engine Optimization Specialist II monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist II utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist II requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist II work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Search Engine Optimization Specialist II typically requires 4-7 years of related experience.
There is currently no job description for Search Engine Optimization Senior Specialist, be the first to submit the job responsibilities for Search Engine Optimization Senior Specialist.
Search Engine Optimization - Average Salary $75,203
There is currently no job description for Search Engine Optimization, be the first to submit the job responsibilities for Search Engine Optimization.
Search Engine Optimization Specialist I - Average Salary $76,706
Search Engine Optimization Specialist I monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist I utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist I requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist I occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist I typically requires 2-4 years of related experience.