Brand Identity Designer Salaries in the United States
How Much Does a Brand Identity Designer Make?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Brand Identity Designer in the United States is $71,216.
While Salary.com is seeing that Brand Identity Designer salary in the US can go up to $86,829
or down to $53,842, but most earn between $62,121 and $79,388.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Brand Identity Designer
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Similar Job Salaries to Brand Identity Designer by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
ALRA Engineers, P.C.
Brand Identity Designer
|
$107,487/yr
|
RANGE: $96,288 - $118,687
|
|
Westminster Theological Seminary
Brand Identity Manager
|
$83,026/yr
|
RANGE: $75,117 - $90,934
|
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East County Schools Federal Credit Union
Brand Identity Manager
|
$78,037/yr
|
RANGE: $69,402 - $86,671
|
|
Golden Waffles
Brand Identity Director
|
$75,769/yr
|
RANGE: $67,464 - $84,074
|
|
Stellantis, N.V.
Visual Identity Designer
|
$67,775/yr
|
RANGE: $60,479 - $75,071
|
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Dentsu
Associate Design Director, Brand Identity
|
$178,689/yr
|
RANGE: $160,111 - $197,267
|
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Aerflo
Brand Designer
|
$84,548/yr
|
RANGE: $76,252 - $92,845
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UpSpring
Brand Designer
|
$73,844/yr
|
RANGE: $66,182 - $81,507
|
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Decagon
Brand Designer
|
$108,172/yr
|
RANGE: $97,186 - $119,158
|
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Wayfinder
Brand Designer
|
$108,172/yr
|
RANGE: $97,186 - $119,158
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What Does a Brand Identity Designer Do?
If you design an identity that doesn’t resonate with your target audience, or doesn’t truly reflect your brand, you will have wasted a lot of work.
Updated December 22, 2021
⭐️⭐️⭐️⭐️⭐️ Top-rated, Upwork certified Brand Identity Designer specializing in creating logos and brand identity for small to medium businesses, consistently providing a 5-star experience.
Updated December 20, 2021
The challenge is to have foresight to how people might use the brand identity guide and assets and be able to create something that stands the test of time.
Updated December 20, 2021
Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
Updated December 19, 2021
When you create a brand identity, you’re basically building a toolbox of visual elements to help you communicate effectively.
Updated December 18, 2021
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Explore JobArchitectFrequently Asked Questions About a Brand Identity Designer Salaries
What is the average of a Brand Identity Designer in the United States?
The Brand Identity Designer salary range is from $62,121 to $79,388, and the average Brand Identity Designer salary is $71,216/year in the United States.
The Brand Identity Designer's salary will change in different locations.
Which location pays the highest Brand Identity Designer salary in the United States?
The Brand Identity Designer salary in San Jose, CA is $89,824
which is the highest in the US.
What kinds of reasons will influence the Brand Identity Designer's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Brand Identity Designer.
What is the growth rate of the Brand Identity Designer's salary?
If you are thinking of becoming a Brand Identity Designer or planning the next step in your career, find the detailed salary report of a Brand Identity Designer.
Recent Salary Report
Below are the most recent Brand Identity Designer salary reports. Employer name has been removed to protect anonymity.
$34
Hourly
A Brand Identity Designer in New London, CT reported making $34 per hour
New London, CT
3,000 - 7,6 employees
Part-Time
Company - Public
$65,279
Yearly
A Brand Identity Designer in Santa Clara, CA reported making $65,279 per year
Santa Clara, CA
100 - 200 employees
Full-Time
Company - Private
$66,669
Yearly
A Brand Identity Designer in Ames, IA reported making $66,669 per year
Ames, IA
6 - 1,000 employees
Full-Time
Company - Private
$33
Hourly
A Brand Identity Designer in Brandon, FL reported making $33 per hour
Brandon, FL
7,6 - 15,000 employees
Part-Time
Company - Public
$80,949
Yearly
A Brand Identity Designer in Huntington, NY reported making $80,949 per year
Huntington, NY
200 - 6 employees
Full-Time
Company - Private
$5,756
Monthly
A Brand Identity Designer in Bennington, VT reported making $5,756 per month
Bennington, VT
1,000 - 3,000 employees
Full-Time
Company - Public
