What are the main factors that influence a Digital Specialist's salary?

The primary factors are: 1) Experience Level, 2) Geographic Location, 3) Education/Skills, 4) Company Size & Industry

How does experience change A Digital Specialist's salary?

A Digital Specialist's salary grows with experience: a Digital Marketing Analyst I (0-2 years)earns $59,549, a Digital Specialist (2-4 years)earns $70,044, a Digital Marketing Analyst III (4-7 years)earns $100,523, a Digital Marketing Analyst IV (7+ years)earns $118,736, a Digital Marketing Supervisor (7+ years)earns $102,964,

What are the highest paying states for a Digital Specialist?

Digital Specialist salary varies significantly by state. The top 3 highest paying states for Digital Specialist roles are District of Columbia $77,116, California $76,824, Massachusetts $75,800. These tech hubs typically pay 10-15% above the national average.

How much do different types of Digital Specialist roles make?

Salaries for Digital Specialist level roles vary by specialization: Senior Digital Specialist: $96,169; Digital Advertising Specialist: $78,328; Digital Audience Specialist: $77,335; Digital Product Specialist: $72,867; Digital Marketing Specialist: $70,113.

How do different companies affect a Digital Specialist's salary?

Company size, industry, and compensation structure create significant salary variations for Digital Specialist roles. Large, established industry leaders like C R Bard Inc ($128,509) and Henry Schein Canada ($124,697) offer base salaries 35-40% above the national average. In contrast, smaller firms or startups may offer closer to $82,041.

Digital Specialist Salary in the United States

How much does a Digital Specialist make in the United States?

As of April 01, 2026, the average salary for a Digital Specialist in the United States is $69,650 per year, which breaks down to an hourly rate of $33.

However, a Digital Specialist's salary can vary significantly. Here’s a look at the typical salary range:

Top Earners (90th percentile): $79,966
Majority Range (25th-75th percentile): $63,967 to $75,050
Entry-Level (10th percentile): $58,793

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Digital Specialist Salaries by Percentile

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$75,050	$6,254	$1,443	$36
Average	$69,650	$5,804	$1,339	$33
25th Percentile	$63,967	$5,331	$1,230	$31

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Key Factors That Influence Digital Specialist Salaries

A Digital Specialist's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Digital Specialist Salaries?

Experience is a primary driver of a Digital Specialist's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

Entry-Level (less than 1 year): $59,549
Early Career (1-2 years): $70,044
Mid-Level (2-4 years): $100,523
Senior-Level (5-8 years): $118,736
Expert (over 8 years): $102,964

Levels	Salary
Digital M... Level Digital Specialist	$59,549
Digital S... Level Digital Specialist	$70,044
Digital M... Level Digital Specialist	$100,523
Digital M... Level Digital Specialist	$118,736
Digital M... Level Digital Specialist	$102,964

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What Am I Worth?

How Do Digital Specialist Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Digital Specialists. For example, consider the average annual salaries in these key locations:

District of Columbia: $77,116.
California: $76,824.
Massachusetts: $75,800.

District of Columbia $77,116 California $76,824 Massachusetts $75,800 Washington $75,521 New Jersey $75,493 Alaska $75,396 Connecticut $74,435 New York $74,045

Hawaii $72,798 Rhode Island $72,213 Maryland $71,816 Minnesota $71,273 Colorado $71,064 Illinois $70,994 Oregon $70,729 Delaware $70,534

New Hampshire $70,412 Virginia $70,137 Pennsylvania $69,336 Nevada $68,932 North Dakota $68,800 Michigan $68,591 Wisconsin $68,515 Vermont $68,361

Texas $67,936 Maine $67,909 Arizona $67,867 Ohio $67,818 Georgia $67,177 Indiana $66,857 Wyoming $66,794 Utah $66,697

Iowa $66,655 Kansas $66,321 Louisiana $66,223 North Carolina $66,188 Missouri $66,174 Florida $65,903 Montana $65,756 Nebraska $65,617

Kentucky $65,540 South Carolina $65,262 Tennessee $65,088 Idaho $65,018 New Mexico $64,510 Oklahoma $64,398 Alabama $63,987 South Dakota $63,298

Arkansas $62,922 West Virginia $62,720 Mississippi $62,114

Top Paying Cities for Digital Specialists

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

San Jose: $87,849
San Francisco: $86,986
Oakland: $85,056

San Jose, CA $87,849

San Francisco, CA $86,986

Oakland, CA $85,056

New York, NY $80,717

Queens Village, NY $80,195

Paramus, NJ $79,638

Passaic, NJ $79,568

Bergenfield, NJ $79,498

Stamford, CT $79,394

Huntington, NY $79,324

Newark, NJ $78,871

Bridgeport, CT $78,732

New Brunswick, NJ $78,502

Vallejo, CA $78,356

Middlesex, NJ $78,314

Somerset, NJ $78,252

Petaluma, CA $78,091

Santa Cruz, CA $77,820

Boston, MA $77,680

Monterey, CA $77,332

Fairbanks, AK $77,283

Los Angeles, CA $77,151

Washington, DC $77,116

Seattle, WA $76,991

Santa Rosa, CA $76,977

Juneau, AK $76,775

Orange, CA $76,545

Anchorage, AK $76,420

Anaheim, CA $76,371

Santa Ana, CA $76,267

Nassau, NY $76,225

Long Beach, CA $76,197

Danbury, CT $76,176

Santa Maria, CA $75,939

Everett, WA $75,925

Bremerton, WA $75,584

Trenton, NJ $75,452

Sacramento, CA $75,424

San Diego, CA $75,389

Brockton, MA $75,361

Tacoma, WA $75,333

Santa Barbara, CA $75,236

Lowell, MA $74,957

New Suffolk, NY $74,929

Nashua, NH $74,846

Lompoc, CA $74,734

Ventura, CA $74,665

Stockton, CA $74,644

New Haven, CT $74,504

Atlantic City, NJ $74,323

Hartford, CT $74,170

Modesto, CA $74,135

Poughkeepsie, NY $73,982

New Britain, CT $73,947

Olympia, WA $73,850

Kennewick, WA $73,850

New London, CT $73,836

Norwich, CT $73,815

Lawrence, MA $73,780

Bakersfield, CA $73,585

Riverside, CA $73,488

New Bedford, MA $73,488

Richland, WA $73,418

Portsmouth, NH $73,362

Vineland, NJ $73,348

San Bernardino, CA $73,292

Boulder, CO $73,097

Worcester, MA $73,042

Portland, OR $72,979

Saint Paul, MN $72,895

Minneapolis, MN $72,895

Philadelphia, PA $72,798

Honolulu, HI $72,429

Springfield, MA $72,185

Providence, RI $72,178

Chicago, IL $71,976

Bellingham, WA $71,893

Baltimore, MD $71,816

Chico, CA $71,642

Wilmington, DE $71,523

Pittsfield, MA $71,454

Manchester, NH $71,321

Spokane, WA $71,015

Denver, CO $71,008

Albany, NY $70,681

Troy, NY $70,653

Schenectady, NY $70,506

Burlington, VT $70,353

Portland, ME $70,109

Salem, OR $70,054

Yakima, WA $70,040

Ann Arbor, MI $70,019

Rochester, MN $69,824

Fresno, CA $69,789

Reno, NV $69,789

Milwaukee, WI $69,726

Detroit, MI $69,657

Allentown, PA $69,636

Carson City, NV $69,629

Houston, TX $69,524

Colorado Springs, CO $69,517

Syracuse, NY $69,483

Eugene, OR $69,350

Bismarck, ND $69,267

Gary, IN $69,267

Galveston, TX $69,267

Springfield, OR $69,211

Medford, OR $69,044

Fort Collins, CO $69,016

Austin, TX $68,960

Mesa, AZ $68,814

Phoenix, AZ $68,800

Dallas, TX $68,779

Reading, PA $68,737

Saint Cloud, MN $68,710

Concord, NH $68,647

Madison, WI $68,619

Utica, NY $68,431

Raleigh, NC $68,375

Las Vegas, NV $68,368

Rochester, NY $68,319

Des Moines, IA $68,313

Atlanta, GA $68,201

Battle Creek, MI $68,180

Salt Lake City, UT $68,159

Lancaster, PA $68,055

Champaign, IL $68,041

Harrisburg, PA $67,957

Durham, NC $67,895

Kansas City, MO $67,888

Kansas City, KS $67,874

Fort Worth, TX $67,867

Boca Raton, FL $67,839

Cleveland, OH $67,832

Columbus, OH $67,818

Pittsburgh, PA $67,811

Richmond, VA $67,783

Indianapolis, IN $67,769

Cincinnati, OH $67,679

Petersburg, VA $67,574

Billings, MT $67,421

Lansing, MI $67,421

Huntsville, AL $67,421

Lebanon, PA $67,414

Dayton, OH $67,407

Pueblo, CO $67,407

Appleton, WI $67,386

Buffalo, NY $67,358

Racine, WI $67,323

Charlotte, NC $67,317

Saint Louis, MO $67,296

Springfield, IL $67,268

Elkhart, IN $67,254

York, PA $67,254

Gastonia, NC $67,247

Benton Harbor, MI $67,247

Beaumont, TX $67,205

Lorain, OH $67,191

Toledo, OH $67,163

Binghamton, NY $67,128

Rock Hill, SC $67,122

Rockford, IL $67,087

Fargo, ND $67,052

Elyria, OH $67,052

Flagstaff, AZ $67,003

Fort Lauderdale, FL $66,961

Miami, FL $66,920

Duluth, MN $66,808

Bangor, ME $66,718

Cedar Rapids, IA $66,641

Louisville, KY $66,606

Grand Rapids, MI $66,592

Hialeah, FL $66,585

Casper, WY $66,488

Scranton, PA $66,404

New Orleans, LA $66,383

Virginia Beach, VA $66,376

Akron, OH $66,341

Peoria, IL $66,251

Sarasota, FL $66,237

Green Bay, WI $66,188

Baton Rouge, LA $66,153

Charleston, SC $66,139

Nashville, TN $66,119

Jamestown, NY $66,105

Davenport, IA $66,105

Tucson, AZ $66,070

Cheyenne, WY $66,049

Saint Petersburg, FL $66,028

Tampa, FL $66,014

Omaha, NE $66,000

Port Arthur, TX $65,972

Evansville, IN $65,972

Bradenton, FL $65,944

Santa Fe, NM $65,819

Orlando, FL $65,749

Clearwater, FL $65,673

Canton, OH $65,527

La Crosse, WI $65,527

Grand Forks, ND $65,506

Albuquerque, NM $65,485

Tulsa, OK $65,485

Newport News, VA $65,478

High Point, NC $65,457

Ogden, UT $65,429

Corpus Christi, TX $65,373

Laramie, WY $65,332

Norfolk, VA $65,332

Rock Island, IL $65,290

Saginaw, MI $65,276

Jacksonville, FL $65,269

Salisbury, NC $65,255

Memphis, TN $65,241

Moline, IL $65,206

Fort Myers, FL $65,185

Waterloo, IA $65,095

Spartanburg, SC $65,025

Lincoln, NE $64,990

Fort Wayne, IN $64,976

Birmingham, AL $64,900

Cedar Falls, IA $64,886

Provo, UT $64,879

Springfield, OH $64,872

San Antonio, TX $64,858

Greensboro, NC $64,830

South Bend, IN $64,823

Winston Salem, NC $64,816

Boise, ID $64,795

Savannah, GA $64,746

Muskegon, MI $64,621

Lima, OH $64,538

Lake Charles, LA $64,510

Anderson, IN $64,496

Lexington, KY $64,475

Augusta, GA $64,454

Greenville, SC $64,454

Wichita, KS $64,391

Tuscaloosa, AL $64,391

Columbia, SC $64,329

Bloomington, IN $64,154

Roanoke, VA $64,113

Asheville, NC $64,022

Knoxville, TN $63,904

Shreveport, LA $63,897

Wilmington, NC $63,806

Frankfort, KY $63,674

Oklahoma City, OK $63,625

Chillicothe, OH $63,597

Longview, TX $63,590

Topeka, KS $63,569

Mobile, AL $63,465

Terre Haute, IN $63,437

Erie, PA $63,430

Altoona, PA $63,395

Melbourne, FL $63,374

Amarillo, TX $63,346

Killeen, TX $63,326

Fayetteville, AR $63,270

Sioux Falls, SD $63,221

Chattanooga, TN $63,179

Idaho Falls, ID $63,172

Gainesville, FL $63,026

Portsmouth, OH $62,991

Little Rock, AR $62,977

Lynchburg, VA $62,977

Lafayette, LA $62,949

Youngstown, OH $62,949

Temple, TX $62,922

Daytona Beach, FL $62,908

Clarksville, TN $62,901

Pensacola, FL $62,894

Hopkinsville, KY $62,685

Charleston, WV $62,678

Florence, SC $62,643

Sioux City, IA $62,601

Macon, GA $62,399

Tallahassee, FL $62,392

Fayetteville, NC $62,378

Waco, TX $62,364

Wichita Falls, TX $62,364

Pine Bluff, AR $62,337

Vincennes, IN $62,204

Lubbock, TX $62,176

Great Falls, MT $62,135

Alamogordo, NM $62,128

Abilene, TX $62,072

Rapid City, SD $61,981

Monroe, LA $61,981

Albany, GA $61,940

Huntington, WV $61,933

Jackson, MS $61,926

Greenville, MS $61,919

Parkersburg, WV $61,849

Montgomery, AL $61,835

Johnstown, PA $61,821

Springfield, MO $61,765

Biloxi, MS $61,731

Sumter, SC $61,584

Columbus, GA $61,577

Twin Falls, ID $61,536

Pascagoula, MS $61,445

Kingsport, TN $61,264

Gulfport, MS $61,243

Alexandria, LA $61,013

Fort Smith, AR $60,839

El Paso, TX $60,651

Helena, MT $60,561

Las Cruces, NM $60,338

Harlingen, TX $60,143

Pocatello, ID $60,080

Florence, AL $60,059

Brownsville, TX $60,045

Dothan, AL $59,934

Mcallen, TX $59,899

Columbus, MS $59,383

Altus, OK $59,063

Lawton, OK $58,931

Pierre, SD $58,680

What Skills Can Increase a Digital Specialist's Salary?

Demanded Skills for the Role:

Insight (Mentioned in 3.49% Job Postings): Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Marketing Communications (Mentioned in 2.56% Job Postings): Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations. MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business.
HTML (Mentioned in 1.61% Job Postings): A computer language that used in creating, updating and maintaining text, graphics and links in a website.

See More Skills

Skills	Demand Percentage
Insight	3.49%
Marketing Communications	2.56%
HTML	1.61%

What skills can make your compensation higher?

Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Digital Specialist's salary.

Consulting: Can increase your salary by up to 4%.
Leadership: Can increase your salary by up to 4%.
Innovation: Can increase your salary by up to 4%.

Skill	Salary	Salary % Increase
Consulting	$72,436	4%
Leadership	$72,436	4%
Innovation	$72,436	4%
Insight	$71,739	3%
B2B	$71,739	3%
Products and Services	$71,739	3%

Get Latest Data

Digital Specialist Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Digital Specialist's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on April 01, 2026

$63,967

Average $69,650/year

$75,050

$5,331

Average $5,804/month

$6,254

$1,230

Average $1,339/week

$1,443

$31

Average $33/hour

$36

	Annual Salary	Monthly Pay	Weekly Pay	Hourly Wage
75th Percentile	$75,050	$6,254	$1,443	$36
Average	$69,650	$5,804	$1,339	$33
25th Percentile	$63,967	$5,331	$1,230	$31

Salaries of jobs related to Digital Specialist

Salary Trends for Digital Specialist

Salaries for a Digital Specialist can change over time, reflecting shifts in market demand and the overall economy. The median salary increased from $70,770 in 2023 to around $70,900 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Digital Specialist salary trends, .

Average Annual Salary of Digital Specialist Over Time

2022

$???

2023

$70,770

2024

$71,255

2025

$70,900

2026

$???

2027

$???

Year	Average Annual Salary
2022	View More
2023	$70,770
2024	$71,255
2025	$70,900
2026	View More
2027	View More

Most common benefits for Digital Specialist

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