How Much Does a Direct Marketing Specialist Make in California?

Updated March 01, 2025
As of March 01, 2025, the average annual pay of Direct Marketing Specialist in California is $83,662. While Salary.com is seeing that Direct Marketing Specialist salary in CA can go up to $99,496 or down to $67,081, but most earn between $74,983 and $91,950. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Direct Marketing Specialist
Direct Mail Specialist
$91,761
California
Per Year
Direct Mail Campaign Specialist
$91,800
California
Per Year
Direct Marketing - Manager
$148,600
California
Per Year
Direct Marketing Coordinator
$73,087
California
Per Year
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Similar Job Salaries to Direct Marketing Specialist by Company

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Company average base salary in (usd) range
FullDeck
Direct Marketing Specialist
$91,866/yr
$80,438
$103,295
RANGE: $80,438 - $103,295
Genesis Home Improvement
Direct Marketing
$101,092/yr
$81,755
$120,428
RANGE: $81,755 - $120,428
Global Placement Firm
Direct Marketing Manager
$199,213/yr
$171,325
$227,102
RANGE: $171,325 - $227,102
QZ Solutions
Direct Marketing Coordinator
$112,087/yr
$96,311
$127,863
RANGE: $96,311 - $127,863
A&Z Marketing
Direct Sales & Marketing Representative
$128,780/yr
$109,375
$148,185
RANGE: $109,375 - $148,185
Higher Kingdom Marketing
Direct Marketing Associate
$100,870/yr
$87,414
$114,326
RANGE: $87,414 - $114,326
MPLC
Direct Marketing Manager
$144,166/yr
$123,224
$165,107
RANGE: $123,224 - $165,107
$62,753/yr
$53,527
$71,979
RANGE: $53,527 - $71,979
AZ Sales Group
Direct Sales & Marketing Representative
$129,712/yr
$110,166
$149,257
RANGE: $110,166 - $149,257
Red V, inc
Direct Sales & Marketing Representative
$114,790/yr
$96,223
$133,357
RANGE: $96,223 - $133,357

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Top 10 Highest Paying Cities For Direct Marketing Specialist Jobs in California

It is important to understand how location impacts your career prospects in the United States. There are some cities where a Direct Marketing Specialist can find a job easily with a greater salary paid then achieve a higher standard of living. Below is the top cities list for Direct Marketing Specialist job salaries in California. Some cities can pay higher salaries for Direct Marketing Specialist jobs, which can indicate that there is a large demand for Direct Marketing Specialist positions in this city.
The following table shows top 10 cities where the Direct Marketing Specialist salary is higher than other cities in California. San Jose takes first place in this list, followed by Santa Clara, Fremont. The Direct Marketing Specialist salary is $95,191 in San Jose, which is higher than the national average. There are 76 cities' Direct Marketing Specialist salary higher than national average in California.
The average salary for a Direct Marketing Specialist in California is $83,662, but we found that the city with the highest salary for Direct Marketing Specialist jobs is San Jose, CA, and it is higher than Santa Clara. Direct Marketing Specialist jobs in San Jose can have the opportunity to earn higher salaries than in other cities in California.
CITY ANNUAL SALARY MONTHLY PAY WEEKLY PAY HOURLY WAGE
San Jose $95,191 $7,933 $1,831 $46
Santa Clara $95,191 $7,933 $1,831 $46
Fremont $95,039 $7,920 $1,828 $46
San Francisco $94,811 $7,901 $1,823 $46
Daly City $94,811 $7,901 $1,823 $46
Berkeley $92,536 $7,711 $1,780 $44
Oakland $92,536 $7,711 $1,780 $44
Hayward $92,384 $7,699 $1,777 $44
Antioch $87,378 $7,282 $1,680 $42
Vallejo $85,330 $7,111 $1,641 $41

What Does a Direct Marketing Specialist Do?

This book goes over the reasons why direct mail is the most effective and profitable marketing strategy and it goes over numerous strategies on how to do this effectively.
Updated December 22, 2021
Other degrees that we often see on direct marketing specialist resumes include high school diploma degrees or master's degree degrees.
Updated December 01, 2021
By working on industry projects, they understand what it takes to be a talented digital marketing specialist.
Updated November 23, 2021
The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.
Updated November 11, 2021
Craig’s knowledge of direct marketing techniques has helped him become one of the nations leading experts in direct marketing.
Updated October 05, 2021

Frequently Asked Questions About a Direct Marketing Specialist Salaries

What is the average of a Direct Marketing Specialist in California?

The Direct Marketing Specialist salary range is from $74,983 to $91,950, and the average Direct Marketing Specialist salary is $83,662/year in California. The Direct Marketing Specialist's salary will change in different locations.

Which location pays the highest Direct Marketing Specialist salary in the United States?

The Direct Marketing Specialist salary in San Jose, CA is $95,191 which is the highest in the US.

What kinds of reasons will influence the Direct Marketing Specialist's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Direct Marketing Specialist.

What is the growth rate of the Direct Marketing Specialist's salary?

If you are thinking of becoming a Direct Marketing Specialist or planning the next step in your career, find the detailed salary report of a Direct Marketing Specialist.