As of April 01, 2025, the average annual salary for a Head of Advertising in the United States is $283,405. According to Salary.com, salaries can range from a low of $222,918 to a high of $349,594, with most professionals earning between $251,744 and $318,051.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $318,051 | $26,504 | $6,116 | $153 |
| Average | $283,405 | $23,617 | $5,450 | $136 |
| 25th Percentile | $251,744 | $20,979 | $4,841 | $121 |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of April 01, 2025, our research reveals a significant shift in Head of Advertising compensation over the past six years. For example, the median salary increased from $249,687 in 2023 to approximately $247,947 in 2024. (For a detailed analysis of Head of Advertising salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Head of Advertising information for you to search for. Click on search button below to see Head of Advertising job openings or enter a new job title here.
Here are companies hiring for Head of Advertising and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $283,405 | 60.3% | ||
| Bonus | $85,794 | 18.2% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $15,807 | 3.4% | ||
| 401K/403B | $10,500 | 2.2% | ||
| Disability | $7,384 | 1.6% | ||
| Healthcare | $8,352 | 1.8% | ||
| Pension | $13,500 | 2.9% | ||
| Time Off | $45,440 | 9.7% | ||
| Total Compensation | $470,182 | 100% | ||
The average annual salary of Head of Advertising is $283,405. In case you are finding an easy salary calculator, the average hourly pay of Head of Advertising is $136; the average weekly pay of Head of Advertising is $5,450; the average monthly pay of Head of Advertising is $23,617.
A Head of Advertising's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Head of Advertising earns the most in San Jose, CA, where the annual salary of a Head of Advertising is $357,461.
The highest pay for Head of Advertising is $349,594.
The lowest pay for Head of Advertising is $222,918.
The Head of Advertising oversees the creation and implementation of all advertising campaigns. Develops the vision, strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational objectives. Being a Head of Advertising measures campaign effectiveness and return on investment using sales and profit data analysis. Identifies media channels and directs the placement of all advertisements and the development of promotional materials. In addition, Head of Advertising innovates new advertising methods and initiatives using advertising industry experience and competitive intelligence. Requires a bachelor's degree in marketing, advertising. Typically reports to top management. The Head of Advertising manages a business unit, division, or corporate function with major organizational impact. Establishes/implements overall direction and strategic initiatives for the given major function or line of business. Working as a Head of Advertising typically requires 10+ years of progressive leadership experience. Has extensive knowledge of the overall departmental function.
Specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Presentation: Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
SEM: A scanning electron microscope (SEM) is a type of electron microscope that produces images of a sample by scanning the surface with a focused beam of electrons.
Digital Media: Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
