Marketing Data Specialist Salaries in the United States
How Much Does a Marketing Data Specialist Make?
Updated April 01, 2025
As of April 01, 2025,
the average annual pay of Marketing Data Specialist in the United States is $121,542.
While Salary.com is seeing that Marketing Data Specialist salary in the US can go up to $148,358
or down to $92,845, but most earn between $106,521 and $135,578.
Salary ranges can vary widely depending on many important factors,
including education, certifications, additional skills, and your experience levels.
With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Marketing Data Specialist
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Similar Job Salaries to Marketing Data Specialist by Company
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| Company | average base salary in (usd) | range |
|---|---|---|
|
AMT Engineering
Marketing Coordinator / Data Specialist
|
$86,965/yr
|
RANGE: $76,752 - $97,178
|
|
4C International
Data Entry/Marketing Specialist
|
$69,675/yr
|
RANGE: $61,737 - $77,613
|
|
APR Consulting
Marketing Data Specialist Role
|
$82,925/yr
|
RANGE: $73,193 - $92,657
|
|
APR Consulting
Data Marketing Specialist
|
$73,635/yr
|
RANGE: $64,984 - $82,287
|
|
Everblue
Marketing Data Operations Specialist
|
$61,839/yr
|
RANGE: $54,850 - $68,828
|
|
Brooks Running
Commerce and Data Marketing Specialist
|
$105,177/yr
|
RANGE: $93,876 - $116,479
|
|
Everblue
Digital Marketing & Data Specialist
|
$88,886/yr
|
RANGE: $79,859 - $97,912
|
|
Vituity
Marketing Data Specialist - Remote - Nationwide
|
$76,524/yr
|
RANGE: $67,671 - $85,378
|
|
Dolby
Marketing Data Analytics & Insights Specialist
|
$180,871/yr
|
RANGE: $164,093 - $197,648
|
What Does a Marketing Data Specialist Do?
Some data analyst jobs support multiple functions such as marketing and product and having prior experience in at least one domain will increase your chances compared to a candidate without any domain experience.
Updated December 19, 2021
With new technologies have come many new analytics programs that allow marketers to track their audience and use the sample data from these programs to create better marketing strategies for the organizations they work for.
Updated December 17, 2021
Marketing Data Analysts can carry out this cleaning process either manually or by using Automated Tools like.
Updated December 16, 2021
By working on industry projects, they understand what it takes to be a talented digital marketing specialist.
Updated December 13, 2021
Other digital marketing activities include analyzing data and performance of ongoing campaigns, comparing the previous month’s ROI on campaigns, planning/implementing changes that are to be made, and determining next steps for improving campaign performance.
Updated December 13, 2021
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Explore JobArchitectFrequently Asked Questions About a Marketing Data Specialist Salaries
What is the average of a Marketing Data Specialist in the United States?
The Marketing Data Specialist salary range is from $106,521 to $135,578, and the average Marketing Data Specialist salary is $121,542/year in the United States.
The Marketing Data Specialist's salary will change in different locations.
Which location pays the highest Marketing Data Specialist salary in the United States?
The Marketing Data Specialist salary in San Jose, CA is $153,301
which is the highest in the US.
What kinds of reasons will influence the Marketing Data Specialist's salary?
Besides the location, employees' education degree, related skills, and work experience also will influence the salary.
Try to improve your skills and experience to get a higher salary for the position of Marketing Data Specialist.
What is the growth rate of the Marketing Data Specialist's salary?
If you are thinking of becoming a Marketing Data Specialist or planning the next step in your career, find the detailed salary report of a Marketing Data Specialist.
Recent Salary Report
Below are the most recent Marketing Data Specialist salary reports. Employer name has been removed to protect anonymity.
$124,153
Yearly
A Marketing Data Specialist in Fremont, NE reported making $124,153 per year
Fremont, NE
100 - 200 employees
Full-Time
Company - Private
$117,369
Yearly
A Marketing Data Specialist in Gastonia, NC reported making $117,369 per year
Gastonia, NC
6 - 1,000 employees
Full-Time
Company - Private
$132,890
Yearly
A Marketing Data Specialist in Shreveport, LA reported making $132,890 per year
Shreveport, LA
200 - 6 employees
Full-Time
Company - Private
$9,311
Monthly
A Marketing Data Specialist in Cambridge, MA reported making $9,311 per month
Cambridge, MA
1,000 - 3,000 employees
Full-Time
Company - Public
$61
Hourly
A Marketing Data Specialist in Somerville, MA reported making $61 per hour
Somerville, MA
7,6 - 15,000 employees
Part-Time
Company - Public
$57
Hourly
A Marketing Data Specialist in North Las Vegas, NV reported making $57 per hour
North Las Vegas, NV
3,000 - 7,6 employees
Part-Time
Company - Public
