How Much Does a Marketing Insights Analyst Make in Springfield, MA?

Updated May 01, 2025
As of May 01, 2025, the average annual pay of Marketing Insights Analyst in Springfield, MA is $79,094. While Salary.com is seeing that Marketing Insights Analyst salary in Springfield, MA can go up to $94,063 or down to $63,418, but most earn between $70,889 and $86,930. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, and your experience levels. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Related Job Titles to Marketing Insights Analyst
Customer Insights Analyst II
$80,089
Springfield, MA
Per Year
Customer Insights Analyst I
$67,196
Springfield, MA
Per Year
Customer Insights Analyst III
$105,405
Springfield, MA
Per Year
Customer Insights Analyst IV
$140,945
Springfield, MA
Per Year
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Similar Job Salaries to Marketing Insights Analyst by Company

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Company average base salary in (usd) range
Definitive Healthcare, US
Senior Marketing Insights Analyst
$124,486/yr
$108,046
$140,926
RANGE: $108,046 - $140,926
Mediabistro
Performance Marketing and Insights Analyst
$115,701/yr
$99,177
$132,226
RANGE: $99,177 - $132,226
Searchability
Performance Marketing and Insights Analyst
$115,701/yr
$99,177
$132,226
RANGE: $99,177 - $132,226
Workers Credit Union
Digital Marketing Insights Analyst
$102,085/yr
$89,739
$114,430
RANGE: $89,739 - $114,430
Thompson Habib Denison
Strategic Insights Marketing Specialist
$86,901/yr
$76,533
$97,269
RANGE: $76,533 - $97,269
Ahold Delhaize
Consumer Insights Analyst
$118,094/yr
$101,127
$135,060
RANGE: $101,127 - $135,060
Chiesi Group
Global Marketing: Lead AIM Insights
$218,641/yr
$188,080
$249,202
RANGE: $188,080 - $249,202
Starz
Sr. Analyst, Marketing Insights
$123,893/yr
$107,897
$139,888
RANGE: $107,897 - $139,888
Global Payments
Marketing Insights & Optimization Analyst
$87,064/yr
$76,194
$97,935
RANGE: $76,194 - $97,935
Remote Jobs
Marketing Insights Senior Analyst
$103,892/yr
$90,846
$116,939
RANGE: $90,846 - $116,939

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What Does a Marketing Insights Analyst Do?

As a marketing analyst, when your findings go against management’s preconceptions, it can be challenging to persuade them and others to take your recommendations seriously.
Updated December 17, 2021
You may also need some experience working in marketing, business management, and retail or customer analytics before starting work as an analyst.
Updated November 09, 2021
This question is meant to allow the candidate to show off their creative problem-solving skills, a critical skill for a marketing analyst.
Updated November 07, 2021
It’s important for marketing analysts not only to be able to glean insights from historical data, but also to forecast future probabilities and trends.
Updated December 22, 2021
The basic academic qualifications needed to become a consumer insight analyst include a bachelor’s degree in marketing or a similar area of study.
Updated December 12, 2021

Frequently Asked Questions About a Marketing Insights Analyst Salaries

What is the average of a Marketing Insights Analyst in Springfield, MA?

The Marketing Insights Analyst salary range is from $70,889 to $86,930, and the average Marketing Insights Analyst salary is $79,094/year in Springfield, MA. The Marketing Insights Analyst's salary will change in different locations.

Which location pays the highest Marketing Insights Analyst salary in the United States?

The Marketing Insights Analyst salary in Santa Clara, CA is $96,258 which is the highest in the US.

What kinds of reasons will influence the Marketing Insights Analyst's salary?

Besides the location, employees' education degree, related skills, and work experience also will influence the salary. Try to improve your skills and experience to get a higher salary for the position of Marketing Insights Analyst.

What is the growth rate of the Marketing Insights Analyst's salary?

If you are thinking of becoming a Marketing Insights Analyst or planning the next step in your career, find the detailed salary report of a Marketing Insights Analyst.