Qualitative Market Researcher Salary in the United States
How much does a Qualitative Market Researcher make in the United States?
As of October 01, 2026, the average salary for a Qualitative Market Researcher in the United States is $57,637 per year, which breaks down to an hourly rate of $28.
However, a Qualitative Market Researcher's salary can vary significantly. Here’s a look at the typical salary range:
Top Earners (90th percentile): $70,149
Majority Range (25th-75th percentile): $52,158 to $64,186
Entry-Level (10th percentile): $47,169
10%$47,169
50% (Median)$57,637
90%$70,149
Qualitative Market Researcher Salaries by Percentile
Key Factors That Influence Qualitative Market Researcher Salaries
A Qualitative Market Researcher's salary isn't a fixed number. It's shaped by several important factors.
Below, we'll explore how your years of experience, geographic location, education
and company size
can directly affect your earning potential.
How Experience Level Affects Qualitative Market Researcher Salaries?
Experience is a primary driver of a Qualitative Market Researcher's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
How Do Qualitative Market Researcher Salaries Vary from State to State?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Qualitative Market Researchers. For example, consider the average annual salaries in these key locations:
District of Columbia: $63,815.
California: $63,573.
Massachusetts: $62,726.
District of Columbia$63,815
California$63,573
Massachusetts$62,726
Washington$62,496
New Jersey$62,473
Alaska$62,392
Connecticut$61,596
New York$61,274
Hawaii$60,242
Rhode Island$59,758
Maryland$59,429
Minnesota$58,980
Colorado$58,807
Illinois$58,749
Oregon$58,530
Delaware$58,369
New Hampshire$58,267
Virginia$58,040
Pennsylvania$57,377
Nevada$57,043
North Dakota$56,934
Michigan$56,761
Wisconsin$56,697
Vermont$56,571
Texas$56,219
Maine$56,196
Arizona$56,161
Ohio$56,121
Georgia$55,591
Indiana$55,326
Wyoming$55,274
Utah$55,193
Iowa$55,158
Kansas$54,882
Louisiana$54,801
North Carolina$54,772
Missouri$54,761
Florida$54,536
Montana$54,415
Nebraska$54,300
Kentucky$54,236
South Carolina$54,006
Tennessee$53,862
Idaho$53,804
New Mexico$53,383
Oklahoma$53,291
Alabama$52,951
South Dakota$52,380
Arkansas$52,069
West Virginia$51,902
Mississippi$51,400
Top Paying Cities for Qualitative Market Researchers
Salaries can also vary between different cities.
Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay.
Here are a few examples of average annual salaries in different U.S. cities:
San Jose: $72,697
San Francisco: $71,901
Oakland: $70,386
San Jose, CA$72,697
San Francisco, CA$71,901
Oakland, CA$70,386
New York, NY$66,362
Paramus, NJ$65,556
Queens Village, NY$65,553
Passaic, NJ$65,498
Bergenfield, NJ$65,493
Stamford, CT$65,366
Huntington, NY$65,342
Newark, NJ$64,916
Bridgeport, CT$64,795
Vallejo, CA$64,680
New Brunswick, NJ$64,657
Petaluma, CA$64,622
Middlesex, NJ$64,513
Somerset, NJ$64,473
Santa Cruz, CA$64,398
Boston, MA$64,046
Monterey, CA$63,844
Seattle, WA$63,712
Santa Rosa, CA$63,700
Los Angeles, CA$63,683
Juneau, AK$63,533
Washington, DC$63,470
Orange, CA$63,264
Santa Ana, CA$63,112
Long Beach, CA$63,055
Anaheim, CA$63,043
Anchorage, AK$63,014
Santa Maria, CA$62,841
Everett, WA$62,830
Danbury, CT$62,627
Bremerton, WA$62,547
Tacoma, WA$62,340
New Suffolk, NY$62,339
Sacramento, CA$62,323
Santa Barbara, CA$62,259
Trenton, NJ$62,196
San Diego, CA$62,196
Brockton, MA$62,132
Fairbanks, AK$61,991
Lompoc, CA$61,844
Lowell, MA$61,798
Ventura, CA$61,787
Nashua, NH$61,775
Stockton, CA$61,769
Modesto, CA$61,349
Poughkeepsie, NY$61,222
Olympia, WA$61,112
Kennewick, WA$61,112
New Haven, CT$61,089
Lawrence, MA$60,882
Hartford, CT$60,824
Riverside, CA$60,813
New Bedford, MA$60,755
Richland, WA$60,755
Bakersfield, CA$60,674
San Bernardino, CA$60,651
New Britain, CT$60,645
Atlantic City, NJ$60,645
New London, CT$60,622
Norwich, CT$60,605
Portsmouth, NH$60,594
Boulder, CO$60,471
Portland, OR$60,392
Worcester, MA$60,386
Minneapolis, MN$60,207
Philadelphia, PA$60,127
Honolulu, HI$59,937
Saint Paul, MN$59,909
Vineland, NJ$59,896
Providence, RI$59,729
Chicago, IL$59,562
Bellingham, WA$59,493
Springfield, MA$59,447
Baltimore, MD$59,429
Chico, CA$59,285
Pittsfield, MA$59,130
Manchester, NH$59,020
Spokane, WA$58,766
Denver, CO$58,761
Albany, NY$58,490
Troy, NY$58,467
Nassau, NY$58,405
Schenectady, NY$58,346
Wilmington, DE$58,300
Burlington, VT$58,219
Salem, OR$58,196
Portland, ME$58,017
Yakima, WA$57,960
Rochester, MN$57,781
Reno, NV$57,752
Fresno, CA$57,752
Milwaukee, WI$57,700
Detroit, MI$57,643
Ann Arbor, MI$57,633
Allentown, PA$57,625
Colorado Springs, CO$57,527
Syracuse, NY$57,498
Carson City, NV$57,498
Houston, TX$57,418
Eugene, OR$57,389
Gary, IN$57,320
Springfield, OR$57,274
Bismarck, ND$57,262
Galveston, TX$57,222
Medford, OR$57,135
Fort Collins, CO$57,112
Concord, NH$57,083
Austin, TX$57,066
Mesa, AZ$56,945
Reading, PA$56,939
Phoenix, AZ$56,934
Dallas, TX$56,916
Saint Cloud, MN$56,861
Madison, WI$56,784
Utica, NY$56,628
Rochester, NY$56,536
Des Moines, IA$56,530
Raleigh, NC$56,524
Atlanta, GA$56,438
Battle Creek, MI$56,421
Salt Lake City, UT$56,403
Lancaster, PA$56,317
Harrisburg, PA$56,236
Kansas City, MO$56,179
Champaign, IL$56,167
Kansas City, KS$56,167
Fort Worth, TX$56,161
Columbus, OH$56,151
Boca Raton, FL$56,138
Pittsburgh, PA$56,115
Richmond, VA$56,092
Indianapolis, IN$56,081
Cleveland, OH$56,075
Las Vegas, NV$56,006
Cincinnati, OH$56,006
Petersburg, VA$55,919
Huntsville, AL$55,833
Lansing, MI$55,794
Lebanon, PA$55,787
Pueblo, CO$55,781
Appleton, WI$55,764
Buffalo, NY$55,741
Dayton, OH$55,723
Racine, WI$55,712
Charlotte, NC$55,706
Saint Louis, MO$55,689
York, PA$55,654
Elkhart, IN$55,654
Gastonia, NC$55,643
Billings, MT$55,629
Beaumont, TX$55,614
Lorain, OH$55,602
Benton Harbor, MI$55,591
Toledo, OH$55,579
Binghamton, NY$55,550
Rock Hill, SC$55,545
Rockford, IL$55,516
Springfield, IL$55,493
Elyria, OH$55,487
Fargo, ND$55,487
Flagstaff, AZ$55,447
Fort Lauderdale, FL$55,412
Duluth, MN$55,377
Miami, FL$55,377
Cheyenne, WY$55,337
Grand Forks, ND$55,337
Bangor, ME$55,210
Cedar Rapids, IA$55,147
Durham, NC$55,123
Louisville, KY$55,118
Grand Rapids, MI$55,107
Hialeah, FL$55,101
Casper, WY$55,020
Scranton, PA$54,951
New Orleans, LA$54,934
Virginia Beach, VA$54,928
Akron, OH$54,899
Peoria, IL$54,824
Sarasota, FL$54,813
Nashville, TN$54,772
Omaha, NE$54,772
Green Bay, WI$54,772
Baton Rouge, LA$54,743
Charleston, SC$54,732
Jamestown, NY$54,703
Davenport, IA$54,703
Tucson, AZ$54,674
Saint Petersburg, FL$54,640
Tampa, FL$54,628
Evansville, IN$54,594
Port Arthur, TX$54,594
Bradenton, FL$54,571
Santa Fe, NM$54,467
Orlando, FL$54,363
Clearwater, FL$54,346
Canton, OH$54,225
La Crosse, WI$54,225
Albuquerque, NM$54,190
Newport News, VA$54,184
High Point, NC$54,167
Ogden, UT$54,144
Corpus Christi, TX$54,098
Norfolk, VA$54,063
Laramie, WY$54,063
Rock Island, IL$54,029
Saginaw, MI$54,017
Jacksonville, FL$54,011
Salisbury, NC$54,000
Boise, ID$53,988
Moline, IL$53,960
Fort Myers, FL$53,942
Memphis, TN$53,931
Tulsa, OK$53,902
Waterloo, IA$53,867
Spartanburg, SC$53,810
Lincoln, NE$53,781
Fort Wayne, IN$53,769
Provo, UT$53,764
Cedar Falls, IA$53,694
San Antonio, TX$53,671
Greensboro, NC$53,648
South Bend, IN$53,643
Savannah, GA$53,579
Muskegon, MI$53,556
Birmingham, AL$53,550
Winston Salem, NC$53,522
Lake Charles, LA$53,383
Anderson, IN$53,372
Lexington, KY$53,354
Augusta, GA$53,337
Greenville, SC$53,337
Lima, OH$53,291
Wichita, KS$53,285
Tuscaloosa, AL$53,285
Columbia, SC$53,233
Springfield, OH$53,222
Asheville, NC$53,130
Bloomington, IN$53,089
Knoxville, TN$52,882
Shreveport, LA$52,876
Wilmington, NC$52,801
Roanoke, VA$52,801
Topeka, KS$52,697
Frankfort, KY$52,691
Oklahoma City, OK$52,651
Chillicothe, OH$52,628
Longview, TX$52,622
Melbourne, FL$52,617
Sioux Falls, SD$52,524
Mobile, AL$52,519
Terre Haute, IN$52,496
Altoona, PA$52,461
Amarillo, TX$52,421
Killeen, TX$52,403
Fayetteville, AR$52,357
Chattanooga, TN$52,340
Sioux City, IA$52,288
Idaho Falls, ID$52,277
Lynchburg, VA$52,230
Gainesville, FL$52,156
Portsmouth, OH$52,127
Little Rock, AR$52,115
Lafayette, LA$52,092
Youngstown, OH$52,092
Daytona Beach, FL$52,058
Clarksville, TN$52,052
Pensacola, FL$52,046
Temple, TX$52,042
Hopkinsville, KY$51,873
Erie, PA$51,862
Florence, SC$51,839
Charleston, WV$51,746
Great Falls, MT$51,718
Macon, GA$51,637
Tallahassee, FL$51,631
Fayetteville, NC$51,620
Waco, TX$51,608
Helena, MT$51,568
Pine Bluff, AR$51,546
Vincennes, IN$51,475
Lubbock, TX$51,452
Alamogordo, NM$51,418
Twin Falls, ID$51,366
Rapid City, SD$51,349
Jackson, MS$51,245
Huntington, WV$51,241
Greenville, MS$51,239
Parkersburg, WV$51,180
Montgomery, AL$51,170
Wichita Falls, TX$51,112
Springfield, MO$51,112
Biloxi, MS$51,083
Monroe, LA$51,026
Johnstown, PA$50,986
Sumter, SC$50,962
Columbus, GA$50,957
Pascagoula, MS$50,847
Abilene, TX$50,847
Kingsport, TN$50,697
Albany, GA$50,697
Gulfport, MS$50,680
Alexandria, LA$50,490
Fort Smith, AR$50,346
El Paso, TX$50,190
Las Cruces, NM$49,931
Harlingen, TX$49,784
Pocatello, ID$49,775
Florence, AL$49,700
Brownsville, TX$49,689
Mcallen, TX$49,568
Dothan, AL$49,487
Columbus, MS$49,145
Altus, OK$48,876
Lawton, OK$48,766
Pierre, SD$48,559
What Skills Can Increase a Qualitative Market Researcher's Salary?
Demanded Skills for the Role:
Analysis (Mentioned in 8.77% Job Postings): Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Microsoft Office (Mentioned in 2.27% Job Postings): Microsoft Office is a suite of desktop productivity applications that is designed by Microsoft for business use. You can create documents containing text and images, work with data in spreadsheets and databases, create presentations and posters.
Contract Review (Mentioned in 1.3% Job Postings): Evaluating, interpreting, and improving the terms used in contractual agreements.
Mastering certain specialized skills can lead to a significant increase in pay.
Here are examples of skills and the potential impact they can have on a Qualitative Market Researcher's salary.
Program Management: Can increase your salary by up to 22%.
Negotiating: Can increase your salary by up to 16%.
Leadership: Can increase your salary by up to 15%.
Qualitative Market Researcher Salary by Industry: Top Paying Sectors
For Qualitative Market Researcher roles, the industry you choose can affect earning potential
by as much as 90% (the gap between the highest and lowest paying industries).
Data shows that the Software & Networking and MFG Durable
sectors offer the strongest compensation, at 45% above the average.
In contrast, Qualitative Market Researcher positions in Telecom or MFG Nondurable typically offer lower base pay,
as these industries often view Qualitative Market Researcher as a support function rather than a direct revenue driver.
The top paying industries for a Qualitative Market Researcher
Industry Sector
Average Annual Salary
Average Hourly Rate
Pay vs.Avg
Software & Networking
$83,573
$40.0
45%
MFG Durable
$80,692
$39.0
40%
Pharmaceuticals
$77,810
$37.0
35%
Internet
$74,928
$36.0
30%
Hospitality & Leisure
$72,046
$35.0
25%
How Education impacts a Qualitative Market Researcher's Salary?
Your level of education can impact your salary potential.
While many Qualitative Market Researchers enter the field with a High School Diploma or Technical Certificate degree,
higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data,
the median salary for a Qualitative Market Researcher with a High School Diploma or Technical Certificate is between
$56,624
and $61,011).
Qualitative Market Researcher Salaries by Degree Level
$61,800
$61,000
$60,300
$59,600
$58,900
$58,100
$57,400
$56,700
No Diploma
High School
Associates
Bachelors
Masters
Doctorate
Typical Education for Qualitative Market Researcher
Degree Level
% of user with this level of education
No Diploma
25.8%
High School
25.8%
Associates
19.6%
Bachelors
47.4%
Masters
4.1%
Doctorate
3.1%
Typical Education for Qualitative Market Researcher
Understanding how a Qualitative Market Researcher's annual salary breaks down can help with budgeting.
Below, you can see the average hourly rate, weekly pay, and monthly pay for this role.
Use the buttons to switch between different pay periods.
Hourly
Monthly
Weekly
Yearly
Table View
Last Updated on October 01, 2026
$52,158
Average$57,637/year
$64,186
$4,346
Average$4,803/month
$5,349
$1,003
Average$1,108/week
$1,234
$25
Average$28/hour
$31
Annual Salary
Monthly Pay
Weekly Pay
Hourly Wage
75th Percentile
$64,186
$5,349
$1,234
$31
Average
$57,637
$4,803
$1,108
$28
25th Percentile
$52,158
$4,346
$1,003
$25
Salaries of Jobs related to Qualitative Market Researcher
Market Access Specialist IV$160,870
Market Access Specialist III$116,775
Market Researcher$101,603
Qualitative Research Manager$88,669
Market Access Specialist II$84,009
Qualitative Research Consultant$78,233
Qualitative Researcher$77,180
Qualitative Analyst$71,443
Qualitative Research$71,181
Market Access Specialist I$69,016
Qualitative Research Analyst$62,024
Salary Trends for Qualitative Market Researcher
Salaries for a Qualitative Market Researcher can change over time,
reflecting shifts in market demand and the overall economy.
The median salary decreased from $52,846 in 2023
to around $51,932 in 2025,
reflecting changes in demand, location, experience, and the wider economy.
For a detailed analysis of Qualitative Market Researcher salary trends,
.
Average Annual Salary of Qualitative Market Researcher Over Time
$???
$52,846
$52,550
$51,932
$???
$???
2022
2023
2024
2025
2026
2027
Year
Average Annual Salary
2022
View More
2023
$52,846
2024
$52,550
2025
$51,932
2026
View More
2027
View More
Most common benefits for Qualitative Market Researcher
Social Security
401 (k)
Disability
Healthcare
Pension
Time Off (days)
Common company salaries for Qualitative Market Researcher
Here are companies hiring for Qualitative Market Researcher and their salaries, click below for more details.
C$128,509/per year
C R Bard IncBiotechnologythe United States
H$124,697/per year
Henry Schein CanadaBiotechnologythe United States
N$123,899/per year
Nordex IncBiotechnologythe United States
N$120,416/per year
Nipro CorpBiotechnologythe United States
E$115,870/per year
EnovisBiotechnologythe United States
A$114,553/per year
Advanced Research Projects Agency - EnergyBiotechnologythe United States
M$112,110/per year
MiniMed IncBiotechnologythe United States
L$111,500/per year
Labcorp Drug DevelopmentBiotechnologythe United States
L$110,229/per year
Life Technologies CorpBiotechnologythe United States
Z$106,224/per year
Zimmer BiometBiotechnologythe United States
P$103,077/per year
Promontory TherapeuticsBiotechnologythe United States
S$102,181/per year
Steris PLCBiotechnologythe United States
G$97,274/per year
Gavin Conferences Pty LtdBiotechnologythe United States
E$94,764/per year
Endeavor BioMedicinesBiotechnologythe United States
R$94,402/per year
Replay Holdings LLCBiotechnologythe United States
P$94,235/per year
Pleno IncBiotechnologythe United States
S$93,666/per year
Simulaids IncBiotechnologythe United States
N$88,880/per year
NOIRLab/CASBiotechnologythe United States
O$86,468/per year
Onward TechnologyBiotechnologythe United States
L$84,895/per year
LED Medical Diagnostics IncBiotechnologythe United States
E$84,682/per year
Eyeco LtdBiotechnologythe United States
P$84,523/per year
PaerosolBiotechnologythe United States
I$83,525/per year
IONIQ Sciences IncBiotechnologythe United States
S$82,815/per year
Stateside PPEBiotechnologythe United States
D$82,041/per year
Digi BioBiotechnologythe United States
Find Your Next Qualitative Market Researcher Job
Ready to take the next step in your career? Browse thousands of current Qualitative Market Researcher job openings on our job board. Use the search bar below to find your perfect match.
For Employees
Analyze the market and your qualifications to negotiate your salary with confidence.
Get a Salary Increase
Search thousands of open positions to find your next opportunity.
Search Job Openings
For Employers
Individualize employee pay based on unique job requirements and personal qualifications.
Adjust Employee Salary
Get the latest market price for benchmark jobs and jobs in your industry.
Price My Industry Jobs
FAQ about Qualitative Market Researcher
1. What industry pays the highest salary for Qualitative Market Researcher?
The Software & Networking industry offers the highest average compensation for Qualitative Market Researcher roles,
with salaries approximately 45% above the market median.
Where Does Our Salary Data Come From?
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
