Sales Lead Salary in the United States

How much does a Sales Lead make in the United States?

As of May 01, 2026, the average salary for a Sales Lead in the United States is $109,180 per year, which breaks down to an hourly rate of $52.

However, a Sales Lead's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $122,855
  • Majority Range (25th-75th percentile): $91,164 to $116,338
  • Entry-Level (10th percentile): $74,761
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View as table View as graph 25% $91,164 10% $74,761 90% $122,855 75% $116,338 $109,180 50%(Median) Didn’t find job title? Click

Sales Lead Salaries by Percentile

Annual
Salary
Monthly
Pay
Weekly
Pay
Hourly
Wage
75th Percentile $116,338 $9,695 $2,237 $56
Average $109,180 $9,098 $2,100 $52
25th Percentile $91,164 $7,597 $1,753 $44
Check out Sales Lead Job Openings in the United States
LEAD SALES ASSOCIATE

Dollar General - Strongsville, OH

LEAD SALES ASSOCIATE

Dollar General - Wooster, OH

LEAD SALES ASSOCIATE

Dollar General - Republic, OH

LEAD SALES ASSOCIATE

Dollar General - Newbury, OH

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Key Factors That Influence Sales Lead Salaries

A Sales Lead's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.

How Experience Level Affects Sales Lead Salaries?

Experience is a primary driver of a Sales Lead's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Entry-Level (less than 1 year): $149,665
  • Early Career (1-2 years): $99,666
  • Mid-Level (2-4 years): $110,431
  • Senior-Level (5-8 years): $130,203
  • Expert (over 8 years): $169,879
Levels Salary
Sales Rep... Level Sales Lead$149,665
Sales Sup... Level Sales Lead$99,666
Sales Lea... Level Sales Lead$110,431
Sales Man... Level Sales Lead$130,203
Sales Sen... Level Sales Lead$169,879
$149,665 0 yr
$99,666 < 2 yrs
$110,431 2-4 yrs
$130,203 5-8 yrs
$169,879 > 8 yrs
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What Am I Worth?

Top Paying Cities for Sales Leads

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $137,709
  • San Francisco: $136,201
  • Oakland: $133,331

What Skills Can Increase a Sales Lead's Salary?

Demanded Skills for the Role:

  • Customer Service (Mentioned in 9.45% Job Postings): Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.
  • Account Sales (Mentioned in 2.47% Job Postings): Account Sales refers to the net sales for a company. They are reported directly on the income statement.
  • Sales Process (Mentioned in 1.49% Job Postings): Designing and implementing repeatable steps that a salesperson takes to move a prospect from an early-stage lead to a closed customer.
See More Skills
Skills Demand Percentage
Customer Service 9.45%
Account Sales 2.47%
Sales Process 1.49%
What skills can make your compensation higher?
Mastering certain specialized skills can lead to a significant increase in pay. Here are examples of skills and the potential impact they can have on a Sales Lead's salary.
  • Sales and Marketing: Can increase your salary by up to 16%.
  • Analysis: Can increase your salary by up to 15%.
  • Catering: Can increase your salary by up to 15%.
Skill Salary Salary % Increase
Sales and Marketing
$126,649
16%
Analysis
$125,557
15%
Catering
$125,557
15%
Pricing
$125,557
15%
Planning
$123,373
13%
Coordination
$123,373
13%
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How Education impacts a Sales Lead's Salary?

Your level of education can impact your salary potential. While many Sales Leads enter the field with a Associate's Degree degree, higher education can lead to more specialized and higher-paying roles.

According to our 100% employer-reported salary data, the median salary for a Sales Lead with a Associate's Degree is between $92,250 and $102,580).

Sales Lead Salaries by Degree Level

Typical Education for Sales Lead
Degree Level % of user with this level of education
No Diploma 3.9%
High School 22.5%
Associates 8.8%
Bachelors 54.9%
Masters 9.8%
Doctorate 0.0%
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Sales Lead Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Sales Lead's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on May 01, 2026

Salary Trends for Sales Lead

Salaries for a Sales Lead can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $101,256 in 2023 to around $101,208 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Sales Lead salary trends, .

Average Annual Salary of Sales Lead Over Time

2022
$???
2023
$101,256
2024
$101,705
2025
$101,208
2026
$???
2027
$???
Year Average Annual Salary
2022
View More
2023 $101,256
2024 $101,705
2025 $101,208
2026
View More
2027
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Most common benefits for Sales Lead

Social Security
401(k)
Disability
Healthcare
Pension
Time Off (days)
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Common company salaries for Sales Lead

Here are companies hiring for Sales Lead and their salaries, click below for more details.

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Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.

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