As of February 01, 2026, the average hourly pay of conversion rate optimization in the United States is $32. While Salary.com is seeing that conversion rate optimization salary in the US can go up to $38 or down to $26, but most earn between $29 and $35. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of conversion rate optimization in the United States.
| Percentile | Hourly Pay Rate | Location | Last Updated |
| 10th Percentile conversion rate optimization Salary | $26 | US | February 01, 2026 |
| 25th Percentile conversion rate optimization Salary | $29 | US | February 01, 2026 |
| 50th Percentile conversion rate optimization Salary | $32 | US | February 01, 2026 |
| 75th Percentile conversion rate optimization Salary | $35 | US | February 01, 2026 |
| 90th Percentile conversion rate optimization Salary | $38 | US | February 01, 2026 |
Conversion Rate Optimization (CRO) specialists focus on enhancing website performance to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up for a newsletter. Responsibilities include analyzing user behavior, conducting A/B testing, and implementing design changes to improve user experience. A strong understanding of analytics tools, UX/UI principles, and digital marketing strategies is essential. Salaries for CRO specialists vary based on experience, location, and industry, typically ranging from $50,000 to $100,000 annually. Senior role...
See user submitted job responsibilities for conversion rate optimization.
0 - 2 years experience
Bachelor's Degree
2 - 4 years experience
Bachelor's Degree
4 - 7 years experience
Bachelor's Degree
| Job Title | Experience | EDUCATION | Salary Compared to This Job |
|---|---|---|---|
| Job Title E-commerce Marketing Manager | Experience 5 + | EducationBachelors | Salary Compared to This Job |
| Job Title E-commerce Marketing Specialist I | Experience 0 - 2 | EducationBachelors | Salary Compared to This Job |
| Job Title E-commerce Marketing Specialist III | Experience 4 - 7 | EducationBachelors | Salary Compared to This Job |
| Job Title E-commerce Site Developer II | Experience 2 - 4 | EducationBachelors | Salary Compared to This Job |
| Job Title E-commerce Strategy Analyst | Experience 2 - 4 | EducationBachelors | Salary Compared to This Job |
Core compensation
Includes base and short-term incentives
Recently searched related titles: Digital Product Specialist, Manufacturing Technical Specialist, Ecommerce Operations Specialist
Learn more about: Compensation Packages, Employee Flight Risk, Gender Pay Gap, Job Openings for This Role
Jobs with a similar salary range to conversion rate optimization : Ecommerce Strategist, Marketing Cloud Developer
