Brand Lead Salary in Reading, Pennsylvania

How much does a Brand Lead make in Reading, PA?

As of April 01, 2025, the average annual salary for a Brand Lead in Reading, PA is $121,014. According to Salary.com, salaries can range from a low of $94,956 to a high of $149,206, with most professionals earning between $107,375 and $135,771.

Search Brand Lead Jobs in Reading, PA

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for a Brand Lead

$107,375 to $135,771

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust Brand Lead Salary:
Select State
Select City in PA
Choose Similar Job
Pick Related Category
View Cost of Living in Reading, Pennsylvania

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Brand Lead

Review the job openings and experience requirements for the Brand Lead job to confirm that it is the job you are seeking.

See user submitted job responsibilities for Brand Lead.

Search Brand Lead Job Openings

Job Openings for Brand Lead in Reading, PA

What does a Brand Lead do?

Common responsibilities of a Brand Lead

Build a best in class marketing team to become the most admired and respected leader in pharmaceutical industry while cultivating an inclusive high-performance environment that values and leverages diversity.

December 26, 2022

Lead development of an integrated US brand and commercial launch strategy for SAGE-217 inclusive of prioritized opportunities and customers, associated beliefs and behavior shifts, strategic imperatives and investment strategies.

January 31, 2023

Provide rationale for the team's aesthetic and strategic thinking to VP to C-level roles, supporting all design decisions with creative, strategic and/or business reasoning.

April 02, 2023

Acting as lead integrator across a wide array of integrated agency partners and clients (local and global) to ensure all are working towards the same creative vision and goal.

April 03, 2023

Demonstrated experience in the conception, development and execution of global marketing strategies for highly specialized pharma products.

April 18, 2023

Create persuasive narratives using data to convince clients to increase their campaign size and frequency, working closely with members of the Sales and Campaign Strategy teams.

April 18, 2023

Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product guidance, confirmatory in-home product testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.

May 04, 2023

Collaborate with other Medical and Marketing Leads to proactively and continuously provide strategic input into respective marketing teams including marketing and technical directors and product managers as to technical/medical and business gaps and needs for aligned brands.

May 11, 2023

Understand business objectives and effectively translate them into strategies, while skillfully navigating obstacles and resistance to change.

May 19, 2023

Assist in identification, development and engagement of top KOLs including development of plans to continually engage these KOLs in studies, advisory boards or speaking opportunities dependent on marketing priorities and budget.

May 20, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

Brand Lead Salary By Experience Levels in Reading, PA

How much should you be earning in Brand Lead in Reading, PA based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for Brand Lead in Reading, PA

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Brand Lead Salary By Level of Education in Reading, PA

Do you know how much should you be paid for a Brand Lead position in Reading, PA based on your education level?

Tell us about your education and see an estimate of earnings for Brand Lead in Reading, PA and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Brand Lead in Reading, PA

Average Base Salary

Core compensation

107375

135771

121014

Average Total Cash Compensation

Includes base and annual incentives

114843

150158

132298

What is the average salary for Brand Lead in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Brand Lead in Reading, PA. The base salary for Brand Lead ranges from $107,375 to $135,771 with the average base salary of $121,014. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $114,843 to $150,158 with the average total cash compensation of $132,298.

View Average Salary for Brand Lead as table

	Average Salary	Average Salary Range
Base Salary	$121,014	$107,375 - $135,771
Bonus	$11,284	$7,468 - $14,387
Total Pay	$132,298	$114,843 - $150,158

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Brand Lead Salary Near Reading, PA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Reading, PA
CITY, STATE Allentown, PA	AVERAGE SALARY RANGE $108,778 - $137,545	COMPARE TO Reading, PA
CITY, STATE Lancaster, PA	AVERAGE SALARY RANGE $106,308 - $134,422	COMPARE TO Reading, PA
CITY, STATE Bethlehem, PA	AVERAGE SALARY RANGE $108,778 - $137,545	COMPARE TO Reading, PA
CITY, STATE West Chester, PA	AVERAGE SALARY RANGE $111,509 - $140,998	COMPARE TO Reading, PA
CITY, STATE Lebanon, PA	AVERAGE SALARY RANGE $105,307 - $133,157	COMPARE TO Reading, PA
CITY, STATE Doylestown, PA	AVERAGE SALARY RANGE $117,504 - $148,579	COMPARE TO Reading, PA

See salaries for Brand Lead in locations close to Reading, PA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Reading, Pennsylvania

Reading (/ˈrɛdɪŋ/ RED-ing; Pennsylvania German: Reddin) is a city in and the county seat of Berks County, Pennsylvania, United States. With a population of 87,575, it is the fifth-largest city in Pennsylvania. Located in the southeastern part of the state, it is the principal city of the Greater Reading Area, and is furthermore included in the Philadelphia-Reading-Camden PA-NJ-DE-MD Combined Statistical Area. The city, which is approximately halfway between the state's most populous city, Philadelphia, and the state capital, Harrisburg (as well as about halfway between Allentown and Lancaster)...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Brand Lead in Reading, PA

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Lead Brand Designer	LOCATION Reading, PA	MINIMUM SALARY $84,510	MAXIMUM SALARY $110,669
JOB TITLE Brand Management Analyst IV	LOCATION Reading, PA	MINIMUM SALARY $117,800	MAXIMUM SALARY $132,800
JOB TITLE Product/Brand Marketing Analyst IV	LOCATION Reading, PA	MINIMUM SALARY $122,296	MAXIMUM SALARY $147,418
JOB TITLE International Product/Brand Manager	LOCATION Reading, PA	MINIMUM SALARY $117,869	MAXIMUM SALARY $142,088
JOB TITLE Product/Brand Management Associate IV	LOCATION Reading, PA	MINIMUM SALARY $117,790	MAXIMUM SALARY $132,790
JOB TITLE Global Product / Brand Marketing Manager	LOCATION Reading, PA	MINIMUM SALARY $117,900	MAXIMUM SALARY $142,100

The Brand Lead job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Reading, PA that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.