Brand Lead Salary in Scranton, Pennsylvania

How much does a Brand Lead make in Scranton, PA?

As of March 01, 2025, the average annual salary for a Brand Lead in Scranton, PA is $115,782. According to Salary.com, salaries can range from a low of $90,858 to a high of $142,754, with most professionals earning between $102,736 and $129,900.

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Salary range for a Brand Lead

$102,736 to $129,900

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Brand Lead

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Job Openings for Brand Lead in Scranton, PA

What does a Brand Lead do?

Common responsibilities of a Brand Lead

Build a best in class marketing team to become the most admired and respected leader in pharmaceutical industry while cultivating an inclusive high-performance environment that values and leverages diversity.

December 26, 2022

Lead development of an integrated US brand and commercial launch strategy for SAGE-217 inclusive of prioritized opportunities and customers, associated beliefs and behavior shifts, strategic imperatives and investment strategies.

January 31, 2023

Provide rationale for the team's aesthetic and strategic thinking to VP to C-level roles, supporting all design decisions with creative, strategic and/or business reasoning.

April 02, 2023

Acting as lead integrator across a wide array of integrated agency partners and clients (local and global) to ensure all are working towards the same creative vision and goal.

April 03, 2023

Demonstrated experience in the conception, development and execution of global marketing strategies for highly specialized pharma products.

April 18, 2023

Create persuasive narratives using data to convince clients to increase their campaign size and frequency, working closely with members of the Sales and Campaign Strategy teams.

April 18, 2023

Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product guidance, confirmatory in-home product testing and post-launch analysis, packaging graphics and structure, advertising testing and etc.

May 04, 2023

Collaborate with other Medical and Marketing Leads to proactively and continuously provide strategic input into respective marketing teams including marketing and technical directors and product managers as to technical/medical and business gaps and needs for aligned brands.

May 11, 2023

Understand business objectives and effectively translate them into strategies, while skillfully navigating obstacles and resistance to change.

May 19, 2023

Assist in identification, development and engagement of top KOLs including development of plans to continually engage these KOLs in studies, advisory boards or speaking opportunities dependent on marketing priorities and budget.

May 20, 2023

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Brand Lead Salary By Experience Levels in Scranton, PA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Brand Lead Salary By Level of Education in Scranton, PA

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LEVEL OF EDUCATION

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Average Salary Range for Brand Lead in Scranton, PA

Average Base Salary

Core compensation

102736

129900

115782

Average Total Cash Compensation

Includes base and annual incentives

109880

143660

126581

What is the average salary for Brand Lead in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Brand Lead in Scranton, PA. The base salary for Brand Lead ranges from $102,736 to $129,900 with the average base salary of $115,782. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $109,880 to $143,660 with the average total cash compensation of $126,581.

View Average Salary for Brand Lead as table

	Average Salary	Average Salary Range
Base Salary	$115,782	$102,736 - $129,900
Bonus	$10,798	$7,144 - $13,760
Total Pay	$126,581	$109,880 - $143,660

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Brand Lead Salary Near Scranton, PA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Scranton, PA
CITY, STATE Stroudsburg, PA	AVERAGE SALARY RANGE $111,409 - $140,866	COMPARE TO Scranton, PA
CITY, STATE Binghamton, NY	AVERAGE SALARY RANGE $104,668 - $132,343	COMPARE TO Scranton, PA
CITY, STATE Easton, PA	AVERAGE SALARY RANGE $109,274 - $138,167	COMPARE TO Scranton, PA
CITY, STATE Bethlehem, PA	AVERAGE SALARY RANGE $109,448 - $138,386	COMPARE TO Scranton, PA
CITY, STATE Allentown, PA	AVERAGE SALARY RANGE $109,448 - $138,386	COMPARE TO Scranton, PA
CITY, STATE Williamsport, PA	AVERAGE SALARY RANGE $103,490 - $130,853	COMPARE TO Scranton, PA

See salaries for Brand Lead in locations close to Scranton, PA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Scranton, Pennsylvania

Scranton is the sixth-largest city in the Commonwealth of Pennsylvania. It is the county seat and largest city of Lackawanna County in Northeastern Pennsylvania's Wyoming Valley and hosts a federal court building for the United States District Court for the Middle District of Pennsylvania. With a population of 77,291, it is the largest city in the Scranton–Wilkes-Barre–Hazleton, PA Metropolitan Statistical Area, which has a population of about 570,000. The city is conventionally divided into 7 districts: North Scranton, Southside, Westside, East Scranton (Hill Section), Central City, Minooka, ...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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