Assist the Marketing Manager with the development of the portfolio strategy on an annual basis, as well as the creation of individual brand plans, programming concepts, budget realization, seeing through, ultimately, to the execution of said plans.
November 15, 2022
Execute appropriate events for each brand including education programs, bartending contests, sampling, staff trainings, experiential marketing programs, features and incentives aimed at creating brand awareness and encouraging consumer, trade, media advocacy through meaningful/ memorable experiences.
January 22, 2023
Develop meaningful brand positioning and messaging for assigned brands and product lines that creates added value and effectively communicates product advantages to designers and customers.
January 31, 2023
Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards.
February 05, 2023
Manages the tactics, planning, forecasting, production, pricing oversight and marketing of assigned brands throughout the product lifecycle to include the measurement of activities to determine effectiveness.
February 15, 2023
Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Base Brand Marketing teams.
April 19, 2023