Demand Generation Specialist Salary in Seattle, Washington

How much does a Demand Generation Specialist make in Seattle, WA?

As of March 01, 2025, the average annual salary for a Demand Generation Specialist in Seattle, WA is $95,321. Salary.com reports that pay typically ranges from $85,196 to $107,481, with most professionals earning between $75,977 and $118,552.

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Salary range for a Demand Generation Specialist

$85,196 to $107,481

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Demand Generation Specialist

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Job Openings for Demand Generation Specialist in Seattle, WA

What does a Demand Generation Specialist do?

Common responsibilities of a Demand Generation Specialist

CREATE AND IMPLEMENT A COST-EFFECTIVE DIGITAL MARKETING STRATEGYDetermine the best digital platforms for effective lead generation, and design a sustainable and systematic process for delivering leads to business developmentDevelop and implement a strategy for social media channels to serve as a platform for lead generation.

April 15, 2023

Lead the strategy and execution for all demand generation campaigns across all marketing channels, including but not limited to SEM, paid social, digital advertising, email, and events.

February 22, 2023

Understand how new leads are flowing through the lead lifecycle across various stages and continually recommend new strategies and tactics for optimization.

April 22, 2023

Execute lead acquisition strategy through multi-channel targeted lead generation campaigns, including paid & organic social marketing, digital ads, industry partnerships, and more.

February 08, 2023

Manage budget and vendor relationships for territory inbound content marketing and outbound demand generation campaigns and tactics for specific persona and customer profiles.

March 23, 2023

Develop and scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts and execute on campaigns that focus on highest-value accounts (both customer and prospect driven).

April 25, 2023

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Demand Generation Specialist Salary By Experience Levels in Seattle, WA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Demand Generation Specialist Salary By Level of Education in Seattle, WA

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Demand Generation Specialist in Seattle, WA

Average Base Salary

Core compensation

85196

107481

95321

Average Total Cash Compensation

Includes base and annual incentives

87504

115084

99246

What is the average salary for Demand Generation Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Demand Generation Specialist in Seattle, WA. The base salary for Demand Generation Specialist ranges from $85,196 to $107,481 with the average base salary of $95,321. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $87,504 to $115,084 with the average total cash compensation of $99,246.

View Average Salary for Demand Generation Specialist as table

	Average Salary	Average Salary Range
Base Salary	$95,321	$85,196 - $107,481
Bonus	$3,925	$2,308 - $7,603
Total Pay	$99,246	$87,504 - $115,084

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Demand Generation Specialist Salary Near Seattle, WA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Seattle, WA
CITY, STATE Kent, WA	AVERAGE SALARY RANGE $82,900 - $104,585	COMPARE TO Seattle, WA
CITY, STATE Bellevue, WA	AVERAGE SALARY RANGE $85,226 - $107,520	COMPARE TO Seattle, WA
CITY, STATE Renton, WA	AVERAGE SALARY RANGE $85,144 - $107,416	COMPARE TO Seattle, WA
CITY, STATE Federal Way, WA	AVERAGE SALARY RANGE $83,065 - $104,793	COMPARE TO Seattle, WA
CITY, STATE Auburn, WA	AVERAGE SALARY RANGE $83,065 - $104,793	COMPARE TO Seattle, WA
CITY, STATE Bremerton, WA	AVERAGE SALARY RANGE $83,419 - $105,240	COMPARE TO Seattle, WA

See salaries for Demand Generation Specialist in locations close to Seattle, WA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Seattle, Washington

Seattle (/siˈætəl/ (listen) see-AT-əl) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With an estimated 730,000 residents as of 2018[update], Seattle is the largest city in both the state of Washington and the Pacific Northwest region of North America. According to U.S. Census data released in 2018, the Seattle metropolitan area’s population stands at 3.87 million, and ranks as the 15th largest in the United States. In July 2013, it was the fastest-growing major city in the United States and remained in the Top 5 in May 2015 with an annual...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Demand Generation Associate	LOCATION Seattle, WA	MINIMUM SALARY $46,085	MAXIMUM SALARY $60,005
JOB TITLE Demand Generation Marketing	LOCATION Seattle, WA	MINIMUM SALARY $115,839	MAXIMUM SALARY $151,590
JOB TITLE Demand Generation Manager	LOCATION Seattle, WA	MINIMUM SALARY $158,374	MAXIMUM SALARY $206,734
JOB TITLE Demand Generation Director	LOCATION Seattle, WA	MINIMUM SALARY $139,318	MAXIMUM SALARY $189,785
JOB TITLE Director of Demand Generation	LOCATION Seattle, WA	MINIMUM SALARY $195,378	MAXIMUM SALARY $250,866
JOB TITLE Head Of Demand Generation	LOCATION Seattle, WA	MINIMUM SALARY $142,744	MAXIMUM SALARY $187,683

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