Demand Generation Specialist Salary in Wilmington, Delaware

How much does a Demand Generation Specialist make in Wilmington, DE?

As of March 01, 2025, the average annual salary for a Demand Generation Specialist in Wilmington, DE is $90,136. Salary.com reports that pay typically ranges from $80,561 to $101,634, with most professionals earning between $71,844 and $112,103.

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Salary range for a Demand Generation Specialist

$80,561 to $101,634

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Demand Generation Specialist

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Job Openings for Demand Generation Specialist in Wilmington, DE

What does a Demand Generation Specialist do?

Common responsibilities of a Demand Generation Specialist

CREATE AND IMPLEMENT A COST-EFFECTIVE DIGITAL MARKETING STRATEGYDetermine the best digital platforms for effective lead generation, and design a sustainable and systematic process for delivering leads to business developmentDevelop and implement a strategy for social media channels to serve as a platform for lead generation.

April 15, 2023

Lead the strategy and execution for all demand generation campaigns across all marketing channels, including but not limited to SEM, paid social, digital advertising, email, and events.

February 22, 2023

Understand how new leads are flowing through the lead lifecycle across various stages and continually recommend new strategies and tactics for optimization.

April 22, 2023

Execute lead acquisition strategy through multi-channel targeted lead generation campaigns, including paid & organic social marketing, digital ads, industry partnerships, and more.

February 08, 2023

Manage budget and vendor relationships for territory inbound content marketing and outbound demand generation campaigns and tactics for specific persona and customer profiles.

March 23, 2023

Develop and scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts and execute on campaigns that focus on highest-value accounts (both customer and prospect driven).

April 25, 2023

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Demand Generation Specialist Salary By Experience Levels in Wilmington, DE

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Demand Generation Specialist Salary By Level of Education in Wilmington, DE

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LEVEL OF EDUCATION

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Average Salary Range for Demand Generation Specialist in Wilmington, DE

Average Base Salary

Core compensation

80561

101634

90136

Average Total Cash Compensation

Includes base and annual incentives

82744

108824

93847

What is the average salary for Demand Generation Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Demand Generation Specialist in Wilmington, DE. The base salary for Demand Generation Specialist ranges from $80,561 to $101,634 with the average base salary of $90,136. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $82,744 to $108,824 with the average total cash compensation of $93,847.

View Average Salary for Demand Generation Specialist as table

	Average Salary	Average Salary Range
Base Salary	$90,136	$80,561 - $101,634
Bonus	$3,712	$2,183 - $7,190
Total Pay	$93,847	$82,744 - $108,824

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Demand Generation Specialist Salary Near Wilmington, DE

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Wilmington, DE
CITY, STATE New Castle, DE	AVERAGE SALARY RANGE $81,102 - $102,316	COMPARE TO Wilmington, DE
CITY, STATE Newark, DE	AVERAGE SALARY RANGE $81,040 - $102,239	COMPARE TO Wilmington, DE
CITY, STATE Delaware City, DE	AVERAGE SALARY RANGE $81,040 - $102,239	COMPARE TO Wilmington, DE
CITY, STATE Bear, DE	AVERAGE SALARY RANGE $81,009 - $102,200	COMPARE TO Wilmington, DE
CITY, STATE Middletown, DE	AVERAGE SALARY RANGE $81,052 - $102,253	COMPARE TO Wilmington, DE
CITY, STATE West Chester, PA	AVERAGE SALARY RANGE $80,947 - $102,122	COMPARE TO Wilmington, DE

See salaries for Demand Generation Specialist in locations close to Wilmington, DE. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Wilmington, Delaware

According to the United States Census Bureau, the city has a total area of 17.0 square miles (44 km2). Of that, 10.9 square miles (28 km2) is land and 6.2 square miles (16 km2) is water. The total area is 36.25% water. The city sits at the confluence of the Christina River and the Delaware River, about 33 miles (53 km) southwest of Philadelphia. Wilmington Train Station, one of the southernmost stops on Philadelphia's SEPTA rail transportation system, is also served by Northeast Corridor Amtrak passenger trains. Wilmington is served by I-95 and I-495 within city limits. In addition, the twin-s...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Demand Generation Specialist in Wilmington, DE

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Demand Generation Associate	LOCATION Wilmington, DE	MINIMUM SALARY $46,085	MAXIMUM SALARY $60,005
JOB TITLE Demand Generation Marketing	LOCATION Wilmington, DE	MINIMUM SALARY $109,538	MAXIMUM SALARY $143,344
JOB TITLE Demand Generation Manager	LOCATION Wilmington, DE	MINIMUM SALARY $149,759	MAXIMUM SALARY $195,488
JOB TITLE Demand Generation Director	LOCATION Wilmington, DE	MINIMUM SALARY $131,739	MAXIMUM SALARY $179,461
JOB TITLE Director of Demand Generation	LOCATION Wilmington, DE	MINIMUM SALARY $184,750	MAXIMUM SALARY $237,220
JOB TITLE Head Of Demand Generation	LOCATION Wilmington, DE	MINIMUM SALARY $142,744	MAXIMUM SALARY $187,683

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