Demand Generation Specialist Salary in Worcester, Massachusetts

How much does a Demand Generation Specialist make in Worcester, MA?

As of May 01, 2025, the average annual salary for a Demand Generation Specialist in Worcester, MA is $91,166. Salary.com reports that pay typically ranges from $81,486 to $102,795, with most professionals earning between $72,673 and $113,383.

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Salary range for a Demand Generation Specialist

$81,486 to $102,795

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Demand Generation Specialist

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Job Openings for Demand Generation Specialist in Worcester, MA

What does a Demand Generation Specialist do?

Common responsibilities of a Demand Generation Specialist

CREATE AND IMPLEMENT A COST-EFFECTIVE DIGITAL MARKETING STRATEGYDetermine the best digital platforms for effective lead generation, and design a sustainable and systematic process for delivering leads to business developmentDevelop and implement a strategy for social media channels to serve as a platform for lead generation.

April 15, 2023

Lead the strategy and execution for all demand generation campaigns across all marketing channels, including but not limited to SEM, paid social, digital advertising, email, and events.

February 22, 2023

Understand how new leads are flowing through the lead lifecycle across various stages and continually recommend new strategies and tactics for optimization.

April 22, 2023

Execute lead acquisition strategy through multi-channel targeted lead generation campaigns, including paid & organic social marketing, digital ads, industry partnerships, and more.

February 08, 2023

Manage budget and vendor relationships for territory inbound content marketing and outbound demand generation campaigns and tactics for specific persona and customer profiles.

March 23, 2023

Develop and scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts and execute on campaigns that focus on highest-value accounts (both customer and prospect driven).

April 25, 2023

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Demand Generation Specialist Salary By Experience Levels in Worcester, MA

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Demand Generation Specialist Salary By Level of Education in Worcester, MA

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Demand Generation Specialist in Worcester, MA

Average Base Salary

Core compensation

81486

102795

91166

Average Total Cash Compensation

Includes base and annual incentives

83695

110066

94924

What is the average salary for Demand Generation Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Demand Generation Specialist in Worcester, MA. The base salary for Demand Generation Specialist ranges from $81,486 to $102,795 with the average base salary of $91,166. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $83,695 to $110,066 with the average total cash compensation of $94,924.

View Average Salary for Demand Generation Specialist as table

	Average Salary	Average Salary Range
Base Salary	$91,166	$81,486 - $102,795
Bonus	$3,758	$2,209 - $7,270
Total Pay	$94,924	$83,695 - $110,066

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Demand Generation Specialist Salary Near Worcester, MA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Worcester, MA
CITY, STATE Leominster, MA	AVERAGE SALARY RANGE $81,307 - $102,570	COMPARE TO Worcester, MA
CITY, STATE Fitchburg, MA	AVERAGE SALARY RANGE $82,115 - $103,589	COMPARE TO Worcester, MA
CITY, STATE Framingham, MA	AVERAGE SALARY RANGE $83,840 - $105,765	COMPARE TO Worcester, MA
CITY, STATE Newton, MA	AVERAGE SALARY RANGE $86,661 - $109,323	COMPARE TO Worcester, MA
CITY, STATE Woonsocket, RI	AVERAGE SALARY RANGE $80,445 - $101,482	COMPARE TO Worcester, MA
CITY, STATE Medford, MA	AVERAGE SALARY RANGE $86,661 - $109,323	COMPARE TO Worcester, MA

See salaries for Demand Generation Specialist in locations close to Worcester, MA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Worcester, Massachusetts

Worcester has a total area of 38.6 square miles (100 km2), 37.6 square miles (97 km2) of land and 1.0 square mile (2.6 km2) (roughly 2.59%) of water. Worcester is bordered by the towns of Auburn, Grafton, Holden, Leicester, Millbury, Paxton, Shrewsbury, and West Boylston. Worcester is known as the Heart of the Commonwealth, because of its proximity to the center of Massachusetts. The city is about 40 miles (64 km) west of Boston, 50 miles (80 km) east of Springfield, and 38 miles (61 km) northwest of Providence, Rhode Island. The Blackstone River forms in the center of Worcester by the conflue...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Demand Generation Manager	LOCATION Worcester, MA	MINIMUM SALARY $137,208	MAXIMUM SALARY $177,476
JOB TITLE Demand Generation Director	LOCATION Worcester, MA	MINIMUM SALARY $136,736	MAXIMUM SALARY $183,528
JOB TITLE Director of Demand Generation	LOCATION Worcester, MA	MINIMUM SALARY $186,545	MAXIMUM SALARY $239,520
JOB TITLE Head Of Demand Generation	LOCATION Worcester, MA	MINIMUM SALARY $139,763	MAXIMUM SALARY $168,826
JOB TITLE Demand Generation Associate	LOCATION Worcester, MA	MINIMUM SALARY $46,085	MAXIMUM SALARY $60,005
JOB TITLE Demand Generation Representative	LOCATION Worcester, MA	MINIMUM SALARY $57,720	MAXIMUM SALARY $73,694

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