Director of Demand Generation Salary in New Haven, Connecticut

How much does a Director of Demand Generation make in New Haven, CT?

As of March 01, 2025, the average annual salary for a Director of Demand Generation in New Haven, CT is $215,878. Salary.com reports that pay typically ranges from $191,126 to $245,408, with most professionals earning between $168,591 and $272,292.

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Salary range for a Director of Demand Generation

$191,126 to $245,408

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Director of Demand Generation

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Job Openings for Director of Demand Generation in New Haven, CT

What does a Director of Demand Generation do?

Common responsibilities of a Director of Demand Generation

Manage and execute channel strategies for inbound and outbound channels including SEO, Search, Display, Paid Social, Email, Events, Webinars, Account-Based Marketing, Direct Mail, and Content Syndication.

January 29, 2023

Create and maintain monthly forecasts of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance to executives.

March 09, 2023

Develop marketing strategies and manage the execution of demand generation campaigns on time and within budget, utilizing an integrated approach and tactics including digital advertising, webcasts, email, search, industry and company events, social media, blogs, etc.

March 28, 2023

Provide detailed analysis and reporting on team's performance as well as accurate forecasts based on individual SDR performance and historical trends using Salesforce.

April 12, 2023

Understanding of audience segmentation and how to apply this to direct marketing and lead nurturing campaigns for complex sales.

April 15, 2023

Plan and execute all acquisition campaign efforts across all online and offline channels including digital marketing (SEO / SEM, display, paid social, video, sponsored content, affiliate, webinars, email and others).

April 15, 2023

Drive traffic to the website, landing pages, and social media with the intent of optimising & increasing conversion rates.

April 16, 2023

Build / execute content strategy plan that drives market awareness or aligns with outbound marketing campaigns, from developing content briefs all the way through publishing.

May 14, 2023

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Director of Demand Generation Salary By Experience Levels in New Haven, CT

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Director of Demand Generation Salary By Level of Education in New Haven, CT

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LEVEL OF EDUCATION

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Average Salary Range for Director of Demand Generation in New Haven, CT

Average Base Salary

Core compensation

191126

245408

215878

Average Total Cash Compensation

Includes base and annual incentives

208959

291707

240728

What is the average salary for Director of Demand Generation in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Director of Demand Generation in New Haven, CT. The base salary for Director of Demand Generation ranges from $191,126 to $245,408 with the average base salary of $215,878. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $208,959 to $291,707 with the average total cash compensation of $240,728.

View Average Salary for Director of Demand Generation as table

	Average Salary	Average Salary Range
Base Salary	$215,878	$191,126 - $245,408
Bonus	$24,850	$17,832 - $46,299
Total Pay	$240,728	$208,959 - $291,707

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Director of Demand Generation Salary Near New Haven, CT

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO New Haven, CT
CITY, STATE Hamden, CT	AVERAGE SALARY RANGE $191,959 - $246,476	COMPARE TO New Haven, CT
CITY, STATE West Haven, CT	AVERAGE SALARY RANGE $191,959 - $246,476	COMPARE TO New Haven, CT
CITY, STATE Waterbury, CT	AVERAGE SALARY RANGE $190,951 - $245,182	COMPARE TO New Haven, CT
CITY, STATE Milford, CT	AVERAGE SALARY RANGE $201,223 - $258,372	COMPARE TO New Haven, CT
CITY, STATE Meriden, CT	AVERAGE SALARY RANGE $191,305 - $245,637	COMPARE TO New Haven, CT
CITY, STATE Stratford, CT	AVERAGE SALARY RANGE $201,223 - $258,372	COMPARE TO New Haven, CT

See salaries for Director of Demand Generation in locations close to New Haven, CT. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About New Haven, Connecticut

New Haven is a coastal city in the U.S. state of Connecticut. It is located on New Haven Harbor on the northern shore of Long Island Sound in New Haven County, Connecticut, and is part of the New York metropolitan area. With a population of 129,779 as determined by the 2010 United States Census, it is the second-largest city in Connecticut after Bridgeport. New Haven is the principal municipality of Greater New Haven, which had a total population of 862,477 in 2010. New Haven was the first planned city in America. A year after its founding by English Puritans in 1638, eight streets were laid o...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Director of Demand Generation in New Haven, CT

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Demand Generation Director	LOCATION New Haven, CT	MINIMUM SALARY $136,286	MAXIMUM SALARY $185,655
JOB TITLE Demand Generation Manager	LOCATION New Haven, CT	MINIMUM SALARY $154,928	MAXIMUM SALARY $202,235
JOB TITLE Demand Generation Specialist	LOCATION New Haven, CT	MINIMUM SALARY $83,342	MAXIMUM SALARY $105,142
JOB TITLE Head Of Demand Generation	LOCATION New Haven, CT	MINIMUM SALARY $142,744	MAXIMUM SALARY $187,683
JOB TITLE Demand Generation Associate	LOCATION New Haven, CT	MINIMUM SALARY $46,085	MAXIMUM SALARY $60,005
JOB TITLE Demand Generation Representative	LOCATION New Haven, CT	MINIMUM SALARY $44,384	MAXIMUM SALARY $78,240

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