Director of Demand Generation Salary in Yakima, Washington

How much does a Director of Demand Generation make in Yakima, WA?

As of March 01, 2025, the average annual salary for a Director of Demand Generation in Yakima, WA is $202,273. Salary.com reports that pay typically ranges from $179,081 to $229,942, with most professionals earning between $157,966 and $255,132.

Search Director of Demand Generation Jobs in Yakima, WA

How to Become a CTO

Develop a Job description

Pay Equity

2024 Compensation Trend

Benefits Consulting

Salary range for a Director of Demand Generation

$179,081 to $229,942

Employers: Find Surveys For This Job

Employers: Price Your Company Jobs

View Average Salary for United States
Adjust Director of Demand Generation Salary:
Select State
Select City in WA
Choose Similar Job
Pick Related Category
View Cost of Living in Yakima, Washington

Facing Salary Structure Challenges? Let Our Expert Guide You

The job market is increasingly challenging. Our whitepaper, Navigating the Challenges of Creating Salary Structures, offers guidance on creating salary structures. Provide your phone number and work email to download the full version.

We will handle your contact details in line with our Privacy Policy. If you prefer not to receive marketing emails from Salary.com, you can opt-out out of marketing communications at any time by clicking unsubscribe.

Director of Demand Generation

Review the job openings and experience requirements for the Director of Demand Generation job to confirm that it is the job you are seeking.

See user submitted job responsibilities for Director of Demand Generation.

Search Director of Demand Generation Job Openings

Job Openings for Director of Demand Generation in Yakima, WA

What does a Director of Demand Generation do?

Common responsibilities of a Director of Demand Generation

Manage and execute channel strategies for inbound and outbound channels including SEO, Search, Display, Paid Social, Email, Events, Webinars, Account-Based Marketing, Direct Mail, and Content Syndication.

January 29, 2023

Create and maintain monthly forecasts of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance to executives.

March 09, 2023

Develop marketing strategies and manage the execution of demand generation campaigns on time and within budget, utilizing an integrated approach and tactics including digital advertising, webcasts, email, search, industry and company events, social media, blogs, etc.

March 28, 2023

Provide detailed analysis and reporting on team's performance as well as accurate forecasts based on individual SDR performance and historical trends using Salesforce.

April 12, 2023

Understanding of audience segmentation and how to apply this to direct marketing and lead nurturing campaigns for complex sales.

April 15, 2023

Plan and execute all acquisition campaign efforts across all online and offline channels including digital marketing (SEO / SEM, display, paid social, video, sponsored content, affiliate, webinars, email and others).

April 15, 2023

Drive traffic to the website, landing pages, and social media with the intent of optimising & increasing conversion rates.

April 16, 2023

Build / execute content strategy plan that drives market awareness or aligns with outbound marketing campaigns, from developing content briefs all the way through publishing.

May 14, 2023

Submit Other Responsibilities

Not the job you're looking for? Search more salaries here:

Are you an HR manager or compensation specialist?

Salary.com's CompAnalyst platform offers:

Detailed skills and competency reports for specific positions
Job and employee pricing reports
Compensation data tools, salary structures, surveys and benchmarks.

Learn about

Director of Demand Generation Salary By Experience Levels in Yakima, WA

How much should you be earning in Director of Demand Generation in Yakima, WA based on your current experience?

Tell us how much experience you have and see an estimate of earnings and view how different experience leavels impact potential pay for Director of Demand Generation in Yakima, WA

RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Director of Demand Generation Salary By Level of Education in Yakima, WA

Do you know how much should you be paid for a Director of Demand Generation position in Yakima, WA based on your education level?

Tell us about your education and see an estimate of earnings for Director of Demand Generation in Yakima, WA and well to know the impact of education on future careers.

LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Director of Demand Generation in Yakima, WA

Average Base Salary

Core compensation

179081

229942

202273

Average Total Cash Compensation

Includes base and annual incentives

195790

273323

225557

What is the average salary for Director of Demand Generation in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Director of Demand Generation in Yakima, WA. The base salary for Director of Demand Generation ranges from $179,081 to $229,942 with the average base salary of $202,273. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $195,790 to $273,323 with the average total cash compensation of $225,557.

View Average Salary for Director of Demand Generation as table

	Average Salary	Average Salary Range
Base Salary	$202,273	$179,081 - $229,942
Bonus	$23,284	$16,709 - $43,382
Total Pay	$225,557	$195,790 - $273,323

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Director of Demand Generation Salary Near Yakima, WA

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Yakima, WA
CITY, STATE Richland, WA	AVERAGE SALARY RANGE $186,719 - $239,749	COMPARE TO Yakima, WA
CITY, STATE Kennewick, WA	AVERAGE SALARY RANGE $187,818 - $241,159	COMPARE TO Yakima, WA
CITY, STATE Pasco, WA	AVERAGE SALARY RANGE $186,277 - $239,180	COMPARE TO Yakima, WA
CITY, STATE Auburn, WA	AVERAGE SALARY RANGE $190,492 - $244,593	COMPARE TO Yakima, WA
CITY, STATE Federal Way, WA	AVERAGE SALARY RANGE $190,492 - $244,593	COMPARE TO Yakima, WA
CITY, STATE Tacoma, WA	AVERAGE SALARY RANGE $190,492 - $244,593	COMPARE TO Yakima, WA

See salaries for Director of Demand Generation in locations close to Yakima, WA. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Yakima, Washington

Yakima (/ˈjækɪmɑː/ or /ˈjækɪmə/) is a city in and the county seat of Yakima County, Washington, and the state's eleventh-largest city by population. As of the 2010 census, the city had a total population of 91,067 and a metropolitan population of 243,231. The unincorporated suburban areas of West Valley and Terrace Heights are considered a part of greater Yakima. Yakima is about 60 miles (100 kilometers) southeast of Mount Rainier in Washington. It is situated in the Yakima Valley, a productive agricultural region noted for apple, wine and hop production. As of 2011, the Yakima Valley produc...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

View Salary for Similar Jobs to Director of Demand Generation in Yakima, WA

See Additional Similar Jobs

Loading results...

JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Demand Generation Director	LOCATION Yakima, WA	MINIMUM SALARY $127,697	MAXIMUM SALARY $173,955
JOB TITLE Demand Generation Manager	LOCATION Yakima, WA	MINIMUM SALARY $145,164	MAXIMUM SALARY $189,490
JOB TITLE Demand Generation Specialist	LOCATION Yakima, WA	MINIMUM SALARY $78,089	MAXIMUM SALARY $98,516
JOB TITLE Head Of Demand Generation	LOCATION Yakima, WA	MINIMUM SALARY $142,744	MAXIMUM SALARY $187,683
JOB TITLE Demand Generation Associate	LOCATION Yakima, WA	MINIMUM SALARY $46,085	MAXIMUM SALARY $60,005
JOB TITLE Demand Generation Representative	LOCATION Yakima, WA	MINIMUM SALARY $44,384	MAXIMUM SALARY $78,240

The Director of Demand Generation job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Yakima, WA that might be a good fit for the type of job and salary you are looking for.

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.