Leads a direct marketing and communications process evaluation that provides best practices for the execution of direct marketing projects and the opportunities for improvement in current practices at Georgetown.
January 25, 2020
Create and implement an annual development plan, in collaboration with the Executive Director and Board, that includes annual and long-term data-driven fundraising goals and a creative strategy to achieve goals.
March 29, 2020
Manage all of marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations.
April 20, 2020
Monitor, measure, and analyze the effectiveness of marketing initiatives against team KPIs, surfacing data driven insights to improve performance and drive innovation.
April 23, 2020
Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates.
May 13, 2020
Develop productive partnerships and collaborate with subject matter experts and stakeholders, regional/local marketers, agencies, and internal functional groups, including Legal, Privacy, IT, Sourcing, and Finance.
June 03, 2020
Collaborate with Sales Operations, Demand Generation and Marketing to continuously improve the overall effectiveness and efficiency of marketing programs and marketing technology.
June 21, 2020