Provide ongoing insights into our lead management performance (MQL Model), building and analyzing reports, identifying bottlenecks and making recommendations and implementation plans for improvement.
June 15, 2021
Understanding of Digital Marketing fundamentals (channels, tracking, conversion, personalization), SEO and SEM strategies, paid search, and paid advertising.
August 13, 2021
Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates.
October 20, 2021
Manage all of marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations.
October 30, 2021
Monitor, measure, and analyze the effectiveness of marketing initiatives against team KPIs, surfacing data driven insights to improve performance and drive innovation.
November 25, 2021
Develop productive partnerships and collaborate with subject matter experts and stakeholders, regional/local marketers, agencies, and internal functional groups, including Legal, Privacy, IT, Sourcing, and Finance.
December 12, 2021
Leads a direct marketing and communications process evaluation that provides best practices for the execution of direct marketing projects and the opportunities for improvement in current practices at Georgetown.
December 26, 2021