MARKETING ANALYSIS Salary in Grand Rapids, MI

How much does a MARKETING ANALYSIS make in Grand Rapids, MI?

As of April 01, 2025, the average annual salary for a MARKETING ANALYSIS in Grand Rapids, MI is $75,419. Salary.com reports that pay typically ranges from $68,289 to $83,877, with most professionals earning between $61,797 and $91,577.

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Salary range for a MARKETING ANALYSIS

$68,289 to $83,877

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What is a MARKETING ANALYSIS?

A MARKETING ANALYSIS professional is responsible for researching and analyzing market trends, consumer behavior, and competitive landscapes to provide insights and recommendations for marketing strategies. This includes gathering and interpreting data on customer demographics, preferences, and purchasing habits, as well as evaluating the effectiveness of current marketing campaigns and identifying opportunities for growth. The marketing analyst will also collaborate with other departments to develop and implement targeted marketing plans that align with the company's overall goals and objectives. Strong analytical skills, attention to detail, and the ability to communicate findings effectively are essential for success in this role.

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What does a MARKETING ANALYSIS do?

Common responsibilities of a MARKETING ANALYSIS

Monitor and analyze sales data, customer feedback, and other relevant metrics to assess marketing performance.

September 02, 2023

Collaborate with sales, product development, and other teams to align marketing efforts with overall business goals.

September 02, 2023

Stay updated on industry trends, market developments, and best practices in marketing analysis.

September 08, 2023

Present findings and recommendations to senior management to inform strategic decision-making.

October 03, 2023

Develop and maintain customer profiles and personas to inform marketing strategies.

October 21, 2023

Conduct market research to identify consumer needs, preferences, and trends.

October 29, 2023

Analyze competitor strategies and market positioning to identify opportunities and threats.

November 01, 2023

Identify new market opportunities and develop strategies to capitalize on them.

November 02, 2023

Identify target market segments and develop strategies to reach them.

November 05, 2023

Evaluate the effectiveness of current marketing campaigns and strategies.

November 20, 2023

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MARKETING ANALYSIS Salary By Experience Levels in Grand Rapids, MI

How much should you be earning in MARKETING ANALYSIS in Grand Rapids, MI based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

MARKETING ANALYSIS Salary By Level of Education in Grand Rapids, MI

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LEVEL OF EDUCATION

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Average Salary Range for MARKETING ANALYSIS in Grand Rapids, MI

Average Base Salary

Core compensation

68289

83877

75419

Average Total Cash Compensation

Includes base and annual incentives

70601

88500

78723

What is the average salary for MARKETING ANALYSIS in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of MARKETING ANALYSIS in Grand Rapids, MI. The base salary for MARKETING ANALYSIS ranges from $68,289 to $83,877 with the average base salary of $75,419. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $70,601 to $88,500 with the average total cash compensation of $78,723.

View Average Salary for MARKETING ANALYSIS as table

	Average Salary	Average Salary Range
Base Salary	$75,419	$68,289 - $83,877
Bonus	$3,304	$2,312 - $4,623
Total Pay	$78,723	$70,601 - $88,500

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

MARKETING ANALYSIS Salary Near Grand Rapids, MI

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Grand Rapids, MI
CITY, STATE Wyoming, MI	AVERAGE SALARY RANGE $68,289 - $83,877	COMPARE TO Grand Rapids, MI 0%
CITY, STATE Muskegon, MI	AVERAGE SALARY RANGE $66,267 - $81,394	COMPARE TO Grand Rapids, MI
CITY, STATE Kalamazoo, MI	AVERAGE SALARY RANGE $69,139 - $84,920	COMPARE TO Grand Rapids, MI
CITY, STATE Battle Creek, MI	AVERAGE SALARY RANGE $69,917 - $85,877	COMPARE TO Grand Rapids, MI
CITY, STATE Lansing, MI	AVERAGE SALARY RANGE $69,139 - $84,920	COMPARE TO Grand Rapids, MI
CITY, STATE Benton Harbor, MI	AVERAGE SALARY RANGE $68,960 - $84,701	COMPARE TO Grand Rapids, MI

See salaries for MARKETING ANALYSIS in locations close to Grand Rapids, MI. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Grand Rapids, Michigan

Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of Lake Michigan. As of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 1,005,648, and the combined statistical area of Grand Rapids-Muskegon-Holland had a population of 1,321,557. Grand Rapids is the county seat of Kent County. A historic furniture-manufacturing center, Grand Rapids is home to five of the world's leading office furniture companies, and is nicknamed Furniture City. Its ...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The MARKETING ANALYSIS job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Grand Rapids, MI that might be a good fit for the type of job and salary you are looking for.

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68289

83877

About Grand Rapids, Michigan Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of La....More

Grand Rapids, Michigan area prices were up 1.3% from a year ago

MARKETING ANALYSIS Salary in popular cities: Detroit, Warren, Sterling Heights

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