How much does a MARKETING ANALYSIS make in Tuscaloosa, AL?

As of April 01, 2025, the average annual salary for a MARKETING ANALYSIS in Tuscaloosa, AL is $72,926. Salary.com reports that pay typically ranges from $66,032 to $81,104, with most professionals earning between $59,754 and $88,550.

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Salary range for a MARKETING ANALYSIS
$66,032 to $81,104
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What is a MARKETING ANALYSIS?

A MARKETING ANALYSIS professional is responsible for researching and analyzing market trends, consumer behavior, and competitive landscapes to provide insights and recommendations for marketing strategies. This includes gathering and interpreting data on customer demographics, preferences, and purchasing habits, as well as evaluating the effectiveness of current marketing campaigns and identifying opportunities for growth. The marketing analyst will also collaborate with other departments to develop and implement targeted marketing plans that align with the company's overall goals and objectives. Strong analytical skills, attention to detail, and the ability to communicate findings effectively are essential for success in this role.

See user submitted job responsibilities for MARKETING ANALYSIS.

Job Openings for MARKETING ANALYSIS in Tuscaloosa, AL
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How much should you be earning in MARKETING ANALYSIS in Tuscaloosa, AL based on your current experience?
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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.
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LEVEL OF EDUCATION

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Average Base Salary

Core compensation

 
 
 
66032
81104
72926

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
68267
85575
76121
What is the average salary for MARKETING ANALYSIS in 2025?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of MARKETING ANALYSIS in Tuscaloosa, AL. The base salary for MARKETING ANALYSIS ranges from $66,032 to $81,104 with the average base salary of $72,926. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $68,267 to $85,575 with the average total cash compensation of $76,121.
Average Salary Average Salary Range
Base Salary $72,926 $66,032 - $81,104
Bonus $3,195 $2,236 - $4,470
Total Pay $76,121 $68,267 - $85,575
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.
CITY, STATE AVERAGE SALARY RANGE COMPARE TO Tuscaloosa, AL
CITY, STATE Birmingham, AL AVERAGE SALARY RANGE $66,553 - $81,745 COMPARE TO Tuscaloosa, AL
CITY, STATE Columbus, MS AVERAGE SALARY RANGE $60,896 - $74,797 COMPARE TO Tuscaloosa, AL
CITY, STATE Prattville, AL AVERAGE SALARY RANGE $63,410 - $77,885 COMPARE TO Tuscaloosa, AL
CITY, STATE Meridian, MS AVERAGE SALARY RANGE $62,860 - $77,209 COMPARE TO Tuscaloosa, AL
CITY, STATE Decatur, AL AVERAGE SALARY RANGE $66,682 - $81,903 COMPARE TO Tuscaloosa, AL
CITY, STATE Tupelo, MS AVERAGE SALARY RANGE $60,253 - $74,007 COMPARE TO Tuscaloosa, AL
See salaries for MARKETING ANALYSIS in locations close to Tuscaloosa, AL. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.
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JOB TITLE LOCATION MINIMUM SALARY MAXIMUM SALARY
JOB TITLE Manager of Marketing Data Analysis -Lead Generation LOCATION Tuscaloosa, AL MINIMUM SALARY $95,980 MAXIMUM SALARY $119,450
JOB TITLE Marketing Supervisor LOCATION Tuscaloosa, AL MINIMUM SALARY $57,714 MAXIMUM SALARY $70,435
JOB TITLE VP of Market Research & Analysis LOCATION Tuscaloosa, AL MINIMUM SALARY $190,390 MAXIMUM SALARY $225,190
JOB TITLE VP of Consumer Insights and Analysis LOCATION Tuscaloosa, AL MINIMUM SALARY $185,790 MAXIMUM SALARY $219,190
JOB TITLE VP of Customer Insights and Analysis LOCATION Tuscaloosa, AL MINIMUM SALARY $185,813 MAXIMUM SALARY $219,183
JOB TITLE Database Marketing Manager LOCATION Tuscaloosa, AL MINIMUM SALARY $95,976 MAXIMUM SALARY $119,446
The MARKETING ANALYSIS job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Tuscaloosa, AL that might be a good fit for the type of job and salary you are looking for.

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66032
81104

 

About Tuscaloosa, Alabama    Tuscaloosa (/tʌskəˈluːsə/ TUS-kə-LOO-sə) is a city in and the seat of Tuscaloosa County in west central Alabama (in the southeastern United States). L....More

Tuscaloosa, Alabama  area prices were up 1.3% from a year ago

MARKETING ANALYSIS Salary in popular cities: BirminghamMontgomeryMobile

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