Marketing Generalist Salary in Fayetteville, NC

How much does a Marketing Generalist make in Fayetteville, NC?

As of April 01, 2025, the average annual salary for a Marketing Generalist in Fayetteville, NC is $69,201. Salary.com reports that pay typically ranges from $62,668 to $76,543, with most professionals earning between $56,719 and $83,227.

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Salary range for a Marketing Generalist

$62,668 to $76,543

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Marketing Generalist

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Job Openings for Marketing Generalist in Fayetteville, NC

What does a Marketing Generalist do?

Common responsibilities of a Marketing Generalist

Manage both the strategic and tactical side of marketing programs and initiatives.

December 04, 2022

Drive engagement with key target audiences (internally and externally) through tradeshows and events, advertising and support of both direct and channel sales.

December 31, 2022

Execute on quarterly plans and priorities for UWGC website, SEO, editorial, and social media content that support campaigns and reinforce key messages.

March 14, 2023

Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

April 24, 2023

Provide weekly status reports on in-flight projects and make recommendations to keep on track and balance capacity.

May 14, 2023

Assist Human Resources through content development that supports communicating out key initiatives to employees.

May 17, 2023

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Marketing Generalist Salary By Experience Levels in Fayetteville, NC

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Marketing Generalist Salary By Level of Education in Fayetteville, NC

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LEVEL OF EDUCATION

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Average Salary Range for Marketing Generalist in Fayetteville, NC

Average Base Salary

Core compensation

62668

76543

69201

Average Total Cash Compensation

Includes base and annual incentives

64559

80045

71591

What is the average salary for Marketing Generalist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Generalist in Fayetteville, NC. The base salary for Marketing Generalist ranges from $62,668 to $76,543 with the average base salary of $69,201. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $64,559 to $80,045 with the average total cash compensation of $71,591.

View Average Salary for Marketing Generalist as table

	Average Salary	Average Salary Range
Base Salary	$69,201	$62,668 - $76,543
Bonus	$2,389	$1,891 - $3,502
Total Pay	$71,591	$64,559 - $80,045

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Marketing Generalist Salary Near Fayetteville, NC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Fayetteville, NC
CITY, STATE Cary, NC	AVERAGE SALARY RANGE $68,692 - $83,902	COMPARE TO Fayetteville, NC
CITY, STATE Chapel Hill, NC	AVERAGE SALARY RANGE $67,342 - $82,252	COMPARE TO Fayetteville, NC
CITY, STATE Raleigh, NC	AVERAGE SALARY RANGE $68,692 - $83,902	COMPARE TO Fayetteville, NC
CITY, STATE Durham, NC	AVERAGE SALARY RANGE $68,210 - $83,312	COMPARE TO Fayetteville, NC
CITY, STATE Burlington, NC	AVERAGE SALARY RANGE $64,837 - $79,193	COMPARE TO Fayetteville, NC
CITY, STATE Florence, SC	AVERAGE SALARY RANGE $62,934 - $76,868	COMPARE TO Fayetteville, NC

See salaries for Marketing Generalist in locations close to Fayetteville, NC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Fayetteville, North Carolina

Fayetteville (/ˈfeɪətˌvɪl/) is a city in Cumberland County, North Carolina, United States. It is the county seat of Cumberland County, and is best known as the home of Fort Bragg, a major U.S. Army installation northwest of the city. Fayetteville has received the All-America City Award from the National Civic League three times. As of the 2010 census it had a population of 200,564, with an estimated population of 204,408 in 2013. It is the 6th-largest city in North Carolina. Fayetteville is in the Sandhills in the western part of the Coastal Plain region, on the Cape Fear River. With an estima...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE	LOCATION	MINIMUM SALARY	MAXIMUM SALARY
JOB TITLE Marketing Generalist I	LOCATION Fayetteville, NC	MINIMUM SALARY $41,990	MAXIMUM SALARY $53,490
JOB TITLE Marketing Generalist II	LOCATION Fayetteville, NC	MINIMUM SALARY $55,390	MAXIMUM SALARY $70,690
JOB TITLE Marketing Generalist IV	LOCATION Fayetteville, NC	MINIMUM SALARY $90,590	MAXIMUM SALARY $104,890
JOB TITLE Marketing Generalist III	LOCATION Fayetteville, NC	MINIMUM SALARY $71,890	MAXIMUM SALARY $90,890
JOB TITLE Marketing Generalist V	LOCATION Fayetteville, NC	MINIMUM SALARY $132,200	MAXIMUM SALARY $149,000
JOB TITLE Marketing Generalist VI	LOCATION Fayetteville, NC	MINIMUM SALARY $163,000	MAXIMUM SALARY $183,900

The Marketing Generalist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Fayetteville, NC that might be a good fit for the type of job and salary you are looking for.

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62668

76543

About Fayetteville, North Carolina Fayetteville (/ˈfeɪətˌvɪl/) is a city in Cumberland County, North Carolina, United States. It is the county seat of Cumberland County, and is best kno....More

Fayetteville, North Carolina area prices were up 1.5% from a year ago

Marketing Generalist Salary in popular cities: Charlotte, Raleigh, Greensboro

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