Track and report progress using specific metrics.
October 06, 2022
Leads the continued development of an appropriate, Association-wide branding and brand compliance culture.
November 28, 2022
Implement an effective marketing automation program to sustain acquisition and retention efforts as well as to effectively engage and communicate with members.
January 04, 2023
Serves as the Subject Matter Expert (SME) on all relevant marketing intelligence (market conditions, potential products and services, market demographics, industry trends) that contribute to membership awareness, growth, reputation and retention.
March 06, 2023
Collaborate closely with Membership Leadership Giving team to ensure best communication and service to key upgrade prospects.
April 03, 2023
Develop copy for approximately 500,000 direct marketing acquisition pieces in approximately 10 campaigns (primarily to lapsed members) and close to 1 million emails to members, lapsed members and ticket buyers.
April 18, 2023
Demonstrated experience with building a new or re-building an existing marketing program into a highly effective marketing and branding function within an established company.
May 09, 2023
Manage a dynamic portfolio of mid-level donors in Northern California to cultivate to higher giving levels.
May 12, 2023
