Search Marketing Analyst Salary in Houston, TX

How much does a Search Marketing Analyst make in Houston, TX?

As of April 01, 2025, the average annual salary for a Search Marketing Analyst in Houston, TX is $102,291. Salary.com reports that pay typically ranges from $88,284 to $117,219, with most professionals earning between $75,532 and $130,810.

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Salary range for a Search Marketing Analyst

$88,284 to $117,219

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Search Marketing Analyst

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Job Openings for Search Marketing Analyst in Houston, TX

What does a Search Marketing Analyst do?

Common responsibilities of a Search Marketing Analyst

Produces clear and concise strategic recommendations for Brand, IT, and EDM teams from information garnered in organic and local search audits, website traffic reports, keyword analysis, and via common industry tools.

December 15, 2022

Manage and maintain PPC spends for multiple clients to ensure each campaign meets the desired performance metrics.

January 13, 2023

Provide weekly reports on a portfolio of store accounts to senior leadership communicating overall progress, initiatives, and other high-level topic matters that management should be aware of.

February 27, 2023

Lead innovative search, programmatic and emerging media proposals which achieve client objectives.

March 13, 2023

Assist with running A/B test experiments on landing pages and text ads to produce the best conversion rates.

March 19, 2023

Understanding of Content Management System (CMS) - Adobe Experience Manager or other.

March 24, 2023

Execute with limited guidance and proactively take initiative to kick off work streams and projects.

March 26, 2023

Monitor and maintain 100+ microsites to ensure optimal performance for the channel along with managing the relationship with website vendors.

April 02, 2023

Demonstrated presentation skills, with the ability to present to key stakeholders.

April 19, 2023

Develop and manage key internal stakeholder/associate relationships, which requires calls and meetings.

May 06, 2023

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Search Marketing Analyst Salary By Experience Levels in Houston, TX

How much should you be earning in Search Marketing Analyst in Houston, TX based on your current experience?

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Search Marketing Analyst Salary By Level of Education in Houston, TX

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Search Marketing Analyst in Houston, TX

Average Base Salary

Core compensation

88284

117219

102291

Average Total Cash Compensation

Includes base and annual incentives

92851

125562

106906

What is the average salary for Search Marketing Analyst in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Search Marketing Analyst in Houston, TX. The base salary for Search Marketing Analyst ranges from $88,284 to $117,219 with the average base salary of $102,291. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $92,851 to $125,562 with the average total cash compensation of $106,906.

View Average Salary for Search Marketing Analyst as table

	Average Salary	Average Salary Range
Base Salary	$102,291	$88,284 - $117,219
Bonus	$4,615	$4,567 - $8,343
Total Pay	$106,906	$92,851 - $125,562

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Search Marketing Analyst Salary Near Houston, TX

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Houston, TX
CITY, STATE Pasadena, TX	AVERAGE SALARY RANGE $87,957 - $116,784	COMPARE TO Houston, TX
CITY, STATE Galveston, TX	AVERAGE SALARY RANGE $87,957 - $116,784	COMPARE TO Houston, TX
CITY, STATE Beaumont, TX	AVERAGE SALARY RANGE $85,339 - $113,308	COMPARE TO Houston, TX
CITY, STATE Port Arthur, TX	AVERAGE SALARY RANGE $83,773 - $111,230	COMPARE TO Houston, TX
CITY, STATE Lake Charles, LA	AVERAGE SALARY RANGE $81,916 - $108,764	COMPARE TO Houston, TX
CITY, STATE Austin, TX	AVERAGE SALARY RANGE $87,568 - $116,268	COMPARE TO Houston, TX

See salaries for Search Marketing Analyst in locations close to Houston, TX. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Houston, Texas

Houston is located 165 miles (266 km) east of Austin, 88 miles (142 km) west of the Louisiana border, and 250 miles (400 km) south of Dallas. The city has a total area of 627 square miles (1,620 km2); this comprises 599.59 square miles (1,552.9 km2) of land and 22.3 square miles (58 km2) covered by water. The Piney Woods are north of Houston. Most of Houston is located on the gulf coastal plain, and its vegetation is classified as temperate grassland and forest. Much of the city was built on forested land, marshes, swamp, or prairie and are all still visible in surrounding areas.[citation need...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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JOB TITLE Search Marketing Coordinator	LOCATION Houston, TX	MINIMUM SALARY $88,284	MAXIMUM SALARY $117,219
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The Search Marketing Analyst job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Houston, TX that might be a good fit for the type of job and salary you are looking for.

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88284

117219

About Houston, Texas Houston is located 165 miles (266 km) east of Austin, 88 miles (142 km) west of the Louisiana border, and 250 miles (400 km) south of Dallas. The city....More

Houston, Texas area prices were up 2.3% from a year ago

Search Marketing Analyst Salary in popular cities: San Antonio, Dallas, Austin

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