Search Marketing Manager Salary in Buffalo, NY

How much does a Search Marketing Manager make in Buffalo, NY?

As of April 01, 2025, the average annual salary for a Search Marketing Manager in Buffalo, NY is $119,096. According to Salary.com, salaries can range from a low of $95,264 to a high of $148,226, with most professionals earning between $106,621 and $134,344.

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Salary range for a Search Marketing Manager

$106,621 to $134,344

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Search Marketing Manager

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Job Openings for Search Marketing Manager in Buffalo, NY

What does a Search Marketing Manager do?

Common responsibilities of a Search Marketing Manager

Manage tactical execution of paid search and paid shopping campaigns, continually optimizing for the strongest ROI, from targeting relevant keywords and audiences, setting and maintaining campaign bid strategies, building remarketing lists, creating and optimizing product shopping campaigns, maintaining relevant landing pages, and conducting regular ad copy updates.

February 17, 2023

Assists in managing client relationships by balancing their day-to-day needs and their long-term objectives.

December 30, 2022

Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports.

January 01, 2023

Understand, document and communicate value proposition and target audiences to aid in development, support and execution of GTM including product overview, product positioning, competitive analysis, product growth and launch goals.

January 29, 2023

Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.

March 11, 2023

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Search Marketing Manager Salary By Experience Levels in Buffalo, NY

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Search Marketing Manager Salary By Level of Education in Buffalo, NY

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Search Marketing Manager in Buffalo, NY

Average Base Salary

Core compensation

106621

134344

119096

Average Total Cash Compensation

Includes base and annual incentives

113231

145851

128097

What is the average salary for Search Marketing Manager in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Search Marketing Manager in Buffalo, NY. The base salary for Search Marketing Manager ranges from $106,621 to $134,344 with the average base salary of $119,096. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $113,231 to $145,851 with the average total cash compensation of $128,097.

View Average Salary for Search Marketing Manager as table

	Average Salary	Average Salary Range
Base Salary	$119,096	$106,621 - $134,344
Bonus	$9,001	$6,610 - $11,507
Total Pay	$128,097	$113,231 - $145,851

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Search Marketing Manager Salary Near Buffalo, NY

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Buffalo, NY
CITY, STATE Niagara Falls, NY	AVERAGE SALARY RANGE $106,401 - $134,066	COMPARE TO Buffalo, NY
CITY, STATE Jamestown, NY	AVERAGE SALARY RANGE $104,637 - $131,843	COMPARE TO Buffalo, NY
CITY, STATE Henrietta, NY	AVERAGE SALARY RANGE $108,143 - $136,261	COMPARE TO Buffalo, NY
CITY, STATE Rochester, NY	AVERAGE SALARY RANGE $108,143 - $136,261	COMPARE TO Buffalo, NY
CITY, STATE Erie, PA	AVERAGE SALARY RANGE $100,403 - $126,509	COMPARE TO Buffalo, NY
CITY, STATE Syracuse, NY	AVERAGE SALARY RANGE $109,984 - $138,581	COMPARE TO Buffalo, NY

See salaries for Search Marketing Manager in locations close to Buffalo, NY. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Buffalo, New York

Buffalo is the second largest city in the U.S. state of New York and the largest city in Western New York. As of July 2016[update], the population was 256,902. The city is the county seat of Erie County and a major gateway for commerce and travel across the Canada–United States border, forming part of the bi-national Buffalo Niagara Region. The Buffalo area was inhabited before the 17th century by the Native American Iroquois tribe and later by French settlers. The city grew significantly in the 19th and 20th centuries as a result of immigration, the construction of the Erie Canal and rail tra...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Search Marketing Manager job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Buffalo, NY that might be a good fit for the type of job and salary you are looking for.

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106621

134344

About Buffalo, New York Buffalo is the second largest city in the U.S. state of New York and the largest city in Western New York. As of July 2016[update], the population was....More

Buffalo, New York area prices were up 1.5% from a year ago

Search Marketing Manager Salary in popular cities: New York, Rochester, Yonkers

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