Web Marketing Specialist Salary in Raleigh, NC

How much does a Web Marketing Specialist make in Raleigh, NC?

As of April 01, 2025, the average annual salary for a Web Marketing Specialist in Raleigh, NC is $75,854. Salary.com reports that pay typically ranges from $68,692 to $83,902, with most professionals earning between $62,172 and $91,229.

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Salary range for a Web Marketing Specialist

$68,692 to $83,902

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Web Marketing Specialist

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Job Openings for Web Marketing Specialist in Raleigh, NC

What does a Web Marketing Specialist do?

Common responsibilities of a Web Marketing Specialist

Report and analyze web traffic, website behavior and online sales data.

August 28, 2022

Manage an effective, efficient and productive marketing department by ensuring that the appropriate structures, systems, competencies and values are developed.

October 07, 2022

Tracks website traffic and user behavior and reports web analytics on a monthly basis, using appropriate analytics to ensure that content is driving traffic and engagement on the website.

February 16, 2023

Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast paced environment.

February 17, 2023

Implement strategic updates to website to reflect positive UX.

February 26, 2023

Design online advertising for Google Ads, Facebook, and other related online marketing channels.

April 08, 2023

Assists with ENC events and engages in collaborative relationships with community organizations to capture content and build community.

April 08, 2023

Build audiences within customer database that align with overall strategy.

April 10, 2023

Create, manage and execute effective marketing and communications campaigns through email and marketing automation.

May 15, 2023

Collaborate with development teams and external vendors to discuss, analyze and/or resolve usability issues.

May 16, 2023

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Web Marketing Specialist Salary By Experience Levels in Raleigh, NC

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RELEVANT JOB EXPERIENCE

Length of experience is a pay differentiator. Those with greater experience may have an advantage in negotiating salary. For those with less experience, other factors such as education or special skills could impact your pay. Please visit Professional Salary Report for more details.

Web Marketing Specialist Salary By Level of Education in Raleigh, NC

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LEVEL OF EDUCATION

Depending on the job, educational levels may have a significant impact on pay levels. Be informed and understand how things like education and certifications can help to increase potential earnings for the career you are interested in. Please visit Professional Salary Report for more details.

Average Salary Range for Web Marketing Specialist in Raleigh, NC

Average Base Salary

Core compensation

68692

83902

75854

Average Total Cash Compensation

Includes base and annual incentives

70765

87741

78473

What is the average salary for Web Marketing Specialist in 2025?

These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Marketing Specialist in Raleigh, NC. The base salary for Web Marketing Specialist ranges from $68,692 to $83,902 with the average base salary of $75,854. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $70,765 to $87,741 with the average total cash compensation of $78,473.

View Average Salary for Web Marketing Specialist as table

	Average Salary	Average Salary Range
Base Salary	$75,854	$68,692 - $83,902
Bonus	$2,619	$2,073 - $3,839
Total Pay	$78,473	$70,765 - $87,741

* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.

* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

Web Marketing Specialist Salary Near Raleigh, NC

CITY, STATE	AVERAGE SALARY RANGE	COMPARE TO Raleigh, NC
CITY, STATE Cary, NC	AVERAGE SALARY RANGE $68,692 - $83,902	COMPARE TO Raleigh, NC 0%
CITY, STATE Durham, NC	AVERAGE SALARY RANGE $68,210 - $83,312	COMPARE TO Raleigh, NC
CITY, STATE Chapel Hill, NC	AVERAGE SALARY RANGE $67,342 - $82,252	COMPARE TO Raleigh, NC
CITY, STATE Wilson, NC	AVERAGE SALARY RANGE $68,203 - $83,304	COMPARE TO Raleigh, NC
CITY, STATE Rocky Mount, NC	AVERAGE SALARY RANGE $68,203 - $83,304	COMPARE TO Raleigh, NC
CITY, STATE Burlington, NC	AVERAGE SALARY RANGE $64,837 - $79,193	COMPARE TO Raleigh, NC

See salaries for Web Marketing Specialist in locations close to Raleigh, NC. Pay for the same job may vary based on the location and on the location and on other factors such as the size of company, the industry, and other local conditions.

About Raleigh, North Carolina

According to the United States Census Bureau, Raleigh occupies a total area of 144.0 square miles (373.0 km2), of which 142 square miles (369 km2) is land and 0.97 square miles (2.5 km2), or 0.76%, is covered by water. The Neuse River flows through the northeast end of the city. Raleigh is located in the northeast central region of North Carolina, where the Piedmont and Atlantic Coastal Plain regions meet. This area is known as the "fall line" because it marks the elevation inland at which waterfalls begin to appear in creeks and rivers. As a result, most of Raleigh features gently rolling hil...

Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia

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The Web Marketing Specialist job could be listed using titles that are not exactly the same, but actually are for the same or very similar job. Here are some job titles in Raleigh, NC that might be a good fit for the type of job and salary you are looking for.

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68692

83902

About Raleigh, North Carolina According to the United States Census Bureau, Raleigh occupies a total area of 144.0 square miles (373.0 km2), of which 142 square miles (369 km2) is ....More

Raleigh, North Carolina area prices were up 1.5% from a year ago

Web Marketing Specialist Salary in popular cities: Charlotte, Greensboro, Winston Salem

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