Director, Social Media Salary at The Wharton School BETA
How much does a The Wharton School Director, Social Media make?
As of March 2025, the average annual salary for a Director, Social Media at The Wharton School is $143,206, which translates to approximately $69 per hour. Salaries for Director, Social Media at The Wharton School typically range from $128,435 to $160,376, reflecting the diverse roles within the company.
It's essential to understand that salaries can vary significantly based on factors such as geographic location, departmental budget, and individual qualifications. Key determinants include years of experience, specific skill sets, educational background, and relevant certifications. For a more tailored salary estimate, consider these variables when evaluating compensation for this role.
DISCLAIMER: The salary range presented here is an estimation that has been derived from our proprietary algorithm. It should be noted that this range does not originate from the company's factual payroll records or survey data.
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What Skills Does a person Need at The Wharton School?
At The Wharton School, specify the abilities and skills that a person needs in order to carry out the specified job duties. Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
- Social Media Marketing: Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
- Social media strategy: A well-thought-out plan that indicates when, how, and what content to share on multiple socials of a brand. It helps you use resources efficiently and reach your target audience.
- Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
- social media content: Social media content is pretty much anything you share on social media, whether it's a text update, a photo, graphic, video, link, etc.
- Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Related Jobs
Check more jobs information at The Wharton School
| Job Title | Average The Wharton School Salary | Hourly Rate | |
|---|---|---|---|
| 2 | Teacher Assistant | $29,451 | $14 |
| 3 | Vice President of Consulting | $170,395 | $82 |
| 4 | Vice President, Technology | $291,142 | $140 |
| 5 | Administrative Coordinator | $60,528 | $29 |
| 6 | Admissions Counselor | $44,676 | $21 |
| 7 | Assistant Professor of Accounting | $104,042 | $50 |
| 8 | Associate Director, Program Management | $182,245 | $88 |
| 9 | Business Coach | $143,830 | $69 |
| 10 | Chief Information Officer | $317,730 | $153 |
| 11 | Chief Operating Officer & Co-Founder | $473,555 | $228 |
| 12 | Co-Founder | $811,772 | $390 |
| 13 | Director, Business Development | $196,879 | $95 |
Hourly Pay at The Wharton School
FAQ about Salary and Jobs at The Wharton School
The average hourly pay is $69. The salary for each employee depends on several factors, including the level of experience, work performance, certifications and skills.
According to the data, the highest approximate salary is about $160,376 per year. Salaries are usually determined by comparing other employees’ salaries in similar positions in the same region and industry.
According to the data, the lowest estimated salary is about $128,435 per year. Pay levels are mainly influenced by market forces, supply and demand, and social structures.
There are various ways to increase the wage. Level of education: An employee may receive a higher salary and get a promotion if they obtain advanced degrees. Experience in management: an employee with supervisory experience can increase the likelihood to earn more.