Skills & Competencies for Social Media Communications Senior Manager

Social Media Communications Senior Manager job profile

JOB SUMMARY for Social Media Communications Senior Manager

Oversees a team of specialists that create social media content and campaigns.

JOB RESPONSIBILITIES for Social Media Communications Senior Manager

Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications.

Social Media Communications Senior Manager SALARY RANGE

BASE 50%
$149,243
TOTAL 50%
$166,128
Job Level
M03
Job Code
IT10000098
Education/Degree
Bachelor's Degree
Reports To
Director

Social Media Communications Senior Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Communications Senior Manager skill and competencie below to view definitions.

9 general skills or competencies (Job family competencies) for Social Media Communications Senior Manager

1 Job Family Competencies – Content Marketing
Proficiency Level -4
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Follows basic practices and techniques in content marketing.
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Level 2 Behaviors
(Light Experience)
Identifies the target audience to create suitable and relevant content.
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Level 3 Behaviors
(Moderate Experience)
Implements content marketing campaigns to define brand personality.
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Level 4 Behaviors
(Extensive Experience)
Manages and plans schedules to ensure that the content remains consistent across all platforms.
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Level 5 Behaviors
(Mastery)
Improves strategies to promote high-quality content marketing.
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2 Job Family Competencies – Copywriting
Proficiency Level -3
Skill definition-Making and developing persuasive texts or copies for advertising and marketing purposes to increase brand awareness and sales.
Level 1 Behaviors
(General Familiarity)
Follows copywriting protocols and procedures in building marketing projects and campaigns.
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Level 2 Behaviors
(Light Experience)
Supports copywriting goals to present quality content to your audience.
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Level 3 Behaviors
(Moderate Experience)
Prepares and writes concise copies to achieve desired results.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of conception and copywriting responsibilities to create a harmonious approach.
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Level 5 Behaviors
(Mastery)
Keeps up-to-date with the latest industry trends in copywriting to increase the quality of copywriting.
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3 Social Media Communications Senior Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Senior Manager
Proficiency Level - 4
5 Competency for - Social Media Communications Senior Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Social Media Communications Senior Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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2 Core Competencies – Project Management
Proficiency Level -4
Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Cites methods and techniques used for scheduling project deadlines.
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Level 2 Behaviors
(Light Experience)
Adheres to organizational policies to guarantee the project aligns with standards and expectations.
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Level 3 Behaviors
(Moderate Experience)
Analyses new project management tools and methodologies and reports recommendations to management.
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Level 4 Behaviors
(Extensive Experience)
Delegates tasks and responsibilities when unanticipated circumstances arise.
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Level 5 Behaviors
(Mastery)
Develops and oversees the execution of an adaptable standard operating procedure for projects.
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3 Social Media Communications Senior Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Senior Manager
Proficiency Level - 4
5 Competency for - Social Media Communications Senior Manager
Proficiency Level - 5

Summary of Social Media Communications Senior Manager skills and competencies

There are 0 hard skills for Social Media Communications Senior Manager.
9 general skills for Social Media Communications Senior Manager, Content Marketing, Copywriting, Digital Marketing, etc.
10 soft skills for Social Media Communications Senior Manager, Planning and Organizing, Project Management, Internal Resource Coordination, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Senior Manager, he or she needs to be an expert in Planning and Organizing, be skilled in Project Management, and be skilled in Internal Resource Coordination.

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