9 general skills or competencies (Job family competencies) for Social Media Communications Senior Manager
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Follows basic practices and techniques in content marketing.
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Level 2 Behaviors
(Light Experience)
Identifies the target audience to create suitable and relevant content.
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Level 3 Behaviors
(Moderate Experience)
Implements content marketing campaigns to define brand personality.
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Level 4 Behaviors
(Extensive Experience)
Manages and plans schedules to ensure that the content remains consistent across all platforms.
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Level 5 Behaviors
(Mastery)
Improves strategies to promote high-quality content marketing.
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Skill definition-Making and developing persuasive texts or copies for advertising and marketing purposes to increase brand awareness and sales.
Level 1 Behaviors
(General Familiarity)
Follows copywriting protocols and procedures in building marketing projects and campaigns.
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Level 2 Behaviors
(Light Experience)
Supports copywriting goals to present quality content to your audience.
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Level 3 Behaviors
(Moderate Experience)
Prepares and writes concise copies to achieve desired results.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of conception and copywriting responsibilities to create a harmonious approach.
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Level 5 Behaviors
(Mastery)
Keeps up-to-date with the latest industry trends in copywriting to increase the quality of copywriting.
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10 soft skills or competencies (core competencies) for Social Media Communications Senior Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Illustrates the difference between initiating, planning, executing, and closing a project.
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Level 2 Behaviors
(Light Experience)
Gathers and tracks relevant data and information and reports updates to management.
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Level 3 Behaviors
(Moderate Experience)
Implements a flexible project framework to prevent unnecessary disruption.
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Level 4 Behaviors
(Extensive Experience)
Monitors project progress, quality, deadlines, and other key metrics to ensure timely completion.
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Level 5 Behaviors
(Mastery)
Mediates project negotiations, scopes, and assigned resources at project inception to assure project success.
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Summary of Social Media Communications Senior Manager skills and competencies
There are 0 hard skills for Social Media Communications Senior Manager.
9 general skills for Social Media Communications Senior Manager, Content Marketing, Copywriting, Digital Marketing, etc.
10 soft skills for Social Media Communications Senior Manager, Planning and Organizing, Project Management, Internal Resource Coordination, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Senior Manager, he or she needs to be an expert in Planning and Organizing, be skilled in Project Management, and be skilled in Internal Resource Coordination.