$294,384 / year
Salary Range: $263,425 - $327,842
Engineering
$259,352 / year
Salary Range: $220,879 - $297,514
Finance
$259,252 / year
Salary Range: $230,562 - $290,785
Sales & Marketing
$221,749 / year
Salary Range: $190,794 - $253,759
Government Affairs
$214,886 / year
Salary Range: $186,482 - $240,996
Sales & Marketing
$205,223 / year
Salary Range: $181,559 - $230,009
Sales
$202,970 / year
Salary Range: $173,739 - $234,547
Finance
$186,760 / year
Salary Range: $166,952 - $205,908
Human Resources
$183,614 / year
Salary Range: $176,351 - $223,436
Digital Content Strategy
$178,825 / year
Salary Range: $159,092 - $202,834
Sales & Marketing
$171,134 / year
Salary Range: $152,134 - $191,226
Financial Control
$157,279 / year
Salary Range: $142,457 - $178,993
Creative Arts
| Competitor / Benchmark | Avg. Salary | Variance | Primary Market Influence Factor & Explanation |
|---|---|---|---|
| Hallmark Channel | $121,629 |
+8.7%
|
Influenced by prevailing union wage agreements specific to Hallmark Channel's sector. |
| ION Television | $108,760 |
-2.8%
|
Confirms ION Television is a direct competitor vying for the exact same talent pool. |
| PTC Network | $112,094 |
+0.1%
|
Reflects stabilized pricing equilibrium for commercial construction roles in this region. |
| Active Interest Media Inc | $106,946 |
-4.5%
|
Reflects market rates for standard general contracting, differing from specialized roles. |
| Telecom Industry | $127,537 |
+13.9%
|
Pay variances are driven by organizational scale, specialized skill requirements, or geographic cost-of-living factors. |
$121,629 / year
Salary Range: $107,039 - $137,425
Studio City, CA
$108,760 / year
Salary Range: $95,695 - $122,951
West Palm Beach, FL
$112,094 / year
Salary Range: $98,627 - $126,719
Clovis, CA
$106,946 / year
Salary Range: $94,091 - $120,903
Des Moines, IA
$110,437 / year
Salary Range: $97,170 - $124,853
Austin, TX
$101,493 / year
Salary Range: $89,299 - $114,732
Seminole, TX
$106,577 / year
Salary Range: $93,807 - $120,427
Austin, TX
$110,058 / year
Salary Range: $96,868 - $124,366
Houston, TX
$109,425 / year
Salary Range: $96,327 - $123,622
Houston, TX
Get an estimated calculation of how much you should be earning and insight into your career options.
| Expense Category | Estimated Monthly Cost | Key Considerations / Notes |
|---|---|---|
| Housing (1-BR Apt Rent) | $1,300 - $2,000+ | A significant portion of Wfaa salary. Location choices impact this heavily. |
| Utilities (Basic) | $150 - $250 | Electricity, Heating, Cooling, Water etc. |
| Public Transportation | $96 (DART monthly regional pass) | Essential for most commuters; car ownership is costly. |
| Groceries (Single Person) | $410 - $600 | Can be higher with more dining out or specialty stores. |
| Personal & Leisure | $430 - $800+ | Dining out, entertainment, shopping. Highly variable. |
| Healthcare (Individual) | $390 - $720+ | Varies significantly by plan & employer contribution. |
| Subtotal (Excluding Taxes) | $2,776 - $4,376+ | This subtotal does not include income taxes (federal, state, local), which can significantly impact your take-home pay. |
Salary.com estimates that the average total compensation package at Wfaa, which can include base salary, potential bonuses, and benefits, is around $111,935 annually . Total compensation provides a more holistic view of an employee's earnings.
The average annual salary at Wfaa is $111,935, or an hourly wage of $54, in comparison to Hallmark Channel which pays $121,629 per year or $58 per hour.
Yes, salaries often differ between departments at Wfaa due to varying market demand for specific skill sets and the nature of the roles. For example, technical roles in Engineering or IT may command different salary ranges compared to roles in Marketing or Human Resources.
Salary progression from an entry-level to a senior role at Wfaa can be significant, often involving several promotions and substantial pay increases. For example, an entry-level Analyst might see their salary potentially double or more as they progress to a Senior Manager or Director position over several years, assuming strong performance and development.
To determine if a salary offer from Wfaa in Dallas is fair, first compare the gross salary to our data for similar roles at Wfaa and its competitors (see our similar company salaries section) . Then, critically, use our "Cost of Living Insights for Dallas" to understand its purchasing power.
Yes, promotions at Wfaa are generally accompanied by a salary increase. The amount of the increase typically reflects the greater responsibilities, skills, and scope of the new role. The percentage increase can vary widely depending on the level of promotion and the company's compensation structure.
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