How much does a VP of Marketing make in Wisconsin? The average VP of Marketing salary in Wisconsin is $283,884 as of April 24, 2024, but the range typically falls between $247,553 and $328,768. Salary ranges can vary widely depending on the city and many other important factors, including education, certifications, additional skills, the number of years you have spent in your profession.

VP of Marketing Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile VP of Marketing Salary $214,475 WI April 24, 2024
25th Percentile VP of Marketing Salary $247,553 WI April 24, 2024
50th Percentile VP of Marketing Salary $283,884 WI April 24, 2024
75th Percentile VP of Marketing Salary $328,768 WI April 24, 2024
90th Percentile VP of Marketing Salary $369,633 WI April 24, 2024
25% $247,553 10% $214,475 90% $369,633 75% $328,768 $283,884 50%(Median) Didn’t find job title? Click
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What skills does a VP of Marketing need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Sales and Marketing: Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.

3.

Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

Leadership 9.64%
Sales and Marketing 1.7%
Marketing Strategy 2.48%
Others 86.18%

Job Description for VP of Marketing

VP of Marketing designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a VP of Marketing oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, VP of Marketing develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The VP of Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)... View full job description

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Job Openings for VP of Marketing in Wisconsin
  • Job Description Job Description Job Summary. The Vice President (VP) of Marketing oversees, coordinate and participate in the development of marketing stra...
    - 3 Days Ago
  • Our client, a well-known fast growing Milwaukee area manufacturer of electronic products going into the Healthcare, Hospitality and Education markets, seek...
    - 2 Days Ago
  • VP of Marketing Staffing Brands Corporate Location. Chicago, WI, United States. Posted on. Nov 03, 2021. Apply for this job. your email. upload resume. Pro...
    - 2 Days Ago
  • Does this describe you. Have you been described as never being fully satisfied after you achieve something and your achievements always put you in the top ...
    - 3 Months Ago
  • We are looking for an experienced and compassionate Vice President of Clinical Services for home health to join our team. Why Lifecare Home Health Family. ...
    - 12 Days Ago

Select a city to view specific salary and bonus information for VP of Marketing

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Location Avg. Salary Date Updated
Location Abbotsford, WI Avg. Salary $268,081 Date Updated April 24, 2024
Location Abrams, WI Avg. Salary $273,253 Date Updated April 24, 2024
Location Adams, WI Avg. Salary $280,724 Date Updated April 24, 2024
Location Adell, WI Avg. Salary $283,310 Date Updated April 24, 2024
Location Afton, WI Avg. Salary $279,862 Date Updated April 24, 2024
Location Albany, WI Avg. Salary $279,862 Date Updated April 24, 2024
Location Algoma, WI Avg. Salary $271,816 Date Updated April 24, 2024
Location Allenton, WI Avg. Salary $283,310 Date Updated April 24, 2024
Location Alma, WI Avg. Salary $285,321 Date Updated April 24, 2024
Location Alma Center, WI Avg. Salary $268,081 Date Updated April 24, 2024

Career Path for VP of Marketing

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For VP of Marketing, the first career path typically progresses to Chief Marketing Officer.

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Jobs with a similar salary range to VP of Marketing : Vp Brand Marketing, Head Of Performance Marketing, Evp Marketing

VP of Marketing Salary in Wisconsin
VP of Marketing Salary Graph, Regional Distribution and Summary