As of January 01, 2025, the average annual salary for a Digital Metrics/Analytics Marketing Director in Tacoma, WA is $207,240. According to Salary.com, salaries can range from a low of $163,433 to a high of $252,556, with most professionals earning between $184,310 and $230,960.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $230,960 | $19,247 | $4,442 | $111 |
| Average | $207,240 | $17,270 | $3,985 | $100 |
| 25th Percentile | $184,310 | $15,359 | $3,544 | $89 |
An entry-level Digital Metrics/Analytics Marketing Director with under 1 year experience makes about $192,147. With less than 2 years of experience, a mid-level Digital Metrics/Analytics Marketing Director makes around $194,343. After 2-4 years, the Digital Metrics/Analytics Marketing Director pay rises to about $199,101. Those senior Digital Metrics/Analytics Marketing Director with 5-8 years of experience earn roughly $204,591, and those Digital Metrics/Analytics Marketing Director having 8 years or more experience are expected to earn about $213,816 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Metrics/Analytics Marketing Director | $192,147 |
| Intermediate Level Digital Metrics/Analytics Marketing Director | $194,343 |
| Senior Level Digital Metrics/Analytics Marketing Director | $199,101 |
| Specialist Level Digital Metrics/Analytics Marketing Director | $204,591 |
| Expert Level Digital Metrics/Analytics Marketing Director | $213,816 |
| Entry Level | 7% |
| Mid Level | 6% |
| Senior Level | 4% |
| Top Level | 1% |
| Experienced | 3% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Google AdWords: Google AdWords is a marketplace where companies pay to have their website ranked at the top of a search results page, based on keywords.
B2B: B2B (business-to-business), a type of electronic commerce (e-commerce), is the exchange of products, services or information between businesses, rather than between businesses and consumers (B2C).
| Skill | Salary | Demand |
|---|---|---|
|
Marketing Analytics
|
$217,602 |
5%
|
|
Team Operations
|
$215,530 |
4%
|
|
Display Advertising
|
$215,530 |
4%
|
|
Relationship Management
|
$215,530 |
4%
|
|
Innovation
|
$215,530 |
4%
|
|
Customer Acquisition
|
$215,530 |
4%
|
