As of March 01, 2025, the average annual salary for a Digital Metrics/Analytics Marketing Manager in Columbus, OH is $123,980. Salary.com reports that pay typically ranges from $110,300 to $139,580, with most professionals earning between $97,845 and $153,783.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $139,580 | $11,632 | $2,684 | $67 |
| Average | $123,980 | $10,332 | $2,384 | $60 |
| 25th Percentile | $110,300 | $9,192 | $2,121 | $53 |
An entry-level Digital Metrics/Analytics Marketing Manager with under 1 year experience makes about $117,835. With less than 2 years of experience, a mid-level Digital Metrics/Analytics Marketing Manager makes around $118,548. After 2-4 years, the Digital Metrics/Analytics Marketing Manager pay rises to about $120,922. Those senior Digital Metrics/Analytics Marketing Manager with 5-8 years of experience earn roughly $123,771, and those Digital Metrics/Analytics Marketing Manager having 8 years or more experience are expected to earn about $128,191 on average.
| Levels | Salary |
|---|---|
| Entry Level Digital Metrics/Analytics Marketing Manager | $117,835 |
| Intermediate Level Digital Metrics/Analytics Marketing Manager | $118,548 |
| Senior Level Digital Metrics/Analytics Marketing Manager | $120,922 |
| Specialist Level Digital Metrics/Analytics Marketing Manager | $123,771 |
| Expert Level Digital Metrics/Analytics Marketing Manager | $128,191 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 2% |
| Top Level | 0% |
| Experienced | 3% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Analysis: Analysis is the process of considering something carefully or using statistical methods in order to understand it or explain it.
Microsoft Excel: Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications.
KPI: KPI stands for key performance indicator, a quantifiable measure of performance over time for a specific objective.
| Skill | Salary | Demand |
|---|---|---|
|
Data Processing
|
$132,659 |
7%
|
|
Product Marketing
|
$128,939 |
4%
|
|
Commitment
|
$127,699 |
3%
|
|
Prioritization
|
$127,699 |
3%
|
|
Storytelling
|
$126,460 |
2%
|
|
Leadership
|
$126,460 |
2%
|
