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How much does a Marketing Media Planning Specialist II make in Washington, DC? The average Marketing Media Planning Specialist II salary in Washington, DC is $78,500 as of March 26, 2024, but the range typically falls between $67,300 and $89,200. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.

Marketing Media Planning Specialist II Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Marketing Media Planning Specialist II Salary $57,103 Washington,DC March 26, 2024
25th Percentile Marketing Media Planning Specialist II Salary $67,300 Washington,DC March 26, 2024
50th Percentile Marketing Media Planning Specialist II Salary $78,500 Washington,DC March 26, 2024
75th Percentile Marketing Media Planning Specialist II Salary $89,200 Washington,DC March 26, 2024
90th Percentile Marketing Media Planning Specialist II Salary $98,942 Washington,DC March 26, 2024
25% $67,300 10% $57,103 90% $98,942 75% $89,200 $78,500 50%(Median) Didn’t find job title? Click
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Job Description

The Marketing Media Planning Specialist II coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Responsible for maximizing the impact of advertising campaigns. Being a Marketing Media Planning Specialist II negotiates media buys, pricing, and media placement scheduling with vendors. Uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. In addition, Marketing Media Planning Specialist II collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. Being a Marketing Media Planning Specialist II occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a Marketing Media Planning Specialist II typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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67300
89200
78500

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
69600
93100
80700
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Media Planning Specialist II in Washington, DC. The base salary for Marketing Media Planning Specialist II ranges from $67,300 to $89,200 with the average base salary of $78,500. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $69,600 to $93,100 with the average total cash compensation of $80,700.
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67300
89200

 

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About Washington, District of Columbia    Washington, D.C. is located in the mid-Atlantic region of the U.S. East Coast. Due to the District of Columbia retrocession, the city has a total area....More

Washington, District of Columbia  area prices were up 1.3% from a year ago    View the Cost of Living in Washington, District of Columbia

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