SEM/SEO Strategist Salary in California

The SEM/SEO Strategist analyzes data and runs testing to identify trends and create a more optimized campaign. Designs, iterates on, and administers search engine marketing campaigns to promote a product or brand and ensure an efficient, effective campaign. Being a SEM/SEO Strategist uses search engine platforms' advertising analytics functions to gather useful information and run AB testing. Researches new techniques, trends, and technologies to drive search engine marketing strategy and decision-making. In addition, SEM/SEO Strategist typically requires a bachelor's degree. Typically reports to a manager. Being a SEM/SEO Strategist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. Working as a SEM/SEO Strategist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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