As of February 01, 2025, the average annual salary for a Social Media Senior Manager in Waterloo, IA is $141,090. Salary.com reports that pay typically ranges from $126,090 to $157,490, with most professionals earning between $112,433 and $172,421.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $157,490 | $13,124 | $3,029 | $76 |
| Average | $141,090 | $11,758 | $2,713 | $68 |
| 25th Percentile | $126,090 | $10,508 | $2,425 | $61 |
An entry-level Social Media Senior Manager with under 1 year experience makes about $134,120. With less than 2 years of experience, a mid-level Social Media Senior Manager makes around $134,802. After 2-4 years, the Social Media Senior Manager pay rises to about $136,394. Those senior Social Media Senior Manager with 5-8 years of experience earn roughly $138,213, and those Social Media Senior Manager having 8 years or more experience are expected to earn about $140,277 on average.
| Levels | Salary |
|---|---|
| Entry Level Social Media Senior Manager | $134,120 |
| Intermediate Level Social Media Senior Manager | $134,802 |
| Senior Level Social Media Senior Manager | $136,394 |
| Specialist Level Social Media Senior Manager | $138,213 |
| Expert Level Social Media Senior Manager | $140,277 |
| Entry Level | 5% |
| Mid Level | 4% |
| Senior Level | 3% |
| Top Level | 2% |
| Experienced | 1% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Insight: Insight is the understanding cause and effect based on the identification of relationships and behaviors within a model, context, or scenario.
Social Media Management: Creating social media content and managing the company's online presence to increase brand visibility and engagement rates across various platforms.
Content Creation: Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts" for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of "the material people contribute to the online world."
| Skill | Salary | Demand |
|---|---|---|
|
Leadership
|
$153,788 |
9%
|
|
Innovation
|
$152,377 |
8%
|
|
Presentation
|
$152,377 |
8%
|
|
Collaboration
|
$149,555 |
6%
|
|
B2B
|
$149,555 |
6%
|
|
Insight
|
$149,555 |
6%
|
