How much does an E-commerce Marketing Manager make hourly in the United States? The average hourly wage for an E-commerce Marketing Manager in the United States is $57 as of April 24, 2024, but the range typically falls between $48 and $65. Hourly rate can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

E-commerce Marketing Manager Salaries by Percentile
Percentile Hourly Pay Rate Location Last Updated
10th Percentile E-commerce Marketing Manager Salary $40 US April 24, 2024
25th Percentile E-commerce Marketing Manager Salary $48 US April 24, 2024
50th Percentile E-commerce Marketing Manager Salary $57 US April 24, 2024
75th Percentile E-commerce Marketing Manager Salary $65 US April 24, 2024
90th Percentile E-commerce Marketing Manager Salary $73 US April 24, 2024
25% $48 10% $40 90% $73 75% $65 $57 50%(Median) Didn’t find job title? Click
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What skills does an E-commerce Marketing Manager need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Customer Service: Customer service is the provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees "who can adjust themselves to the personality of the guest". Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing. In this sense, an organization that values good customer service may spend more money in training employees than the average organization or may proactively interview customers for feedback. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.

2.

Promotion: Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.

3.

Logistics: In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption to meet the requirements of customers or corporations.

Customer Service 4.43%
Promotion 2.79%
Logistics 1.44%
Others 91.34%

Job Description for E-commerce Marketing Manager

E-commerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an E-commerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, E-commerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The E-commerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an E-commerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)... View full job description

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Job Openings for E-commerce Marketing Manager
  • Title. Marketing Manager. . Department. SEO Scholars San Francisco. . Report to. Associate Director, Development. . Compensation. $67,000 - $73,300. . FL
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    - 2 Days Ago
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  • Job Description. The Field Marketing Manager II is responsible for supporting Aramark. s clients with product innovation, merchandising and promotions. Thi...
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Career Path for E-commerce Marketing Manager

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For E-commerce Marketing Manager, the upper level is E-commerce Marketing Senior Manager and then progresses to E-commerce Marketing Director.

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E-commerce Marketing Manager salary varies from city to city. Compared with national average salary of E-commerce Marketing Manager, the highest E-commerce Marketing Manager salary is in San Francisco, CA, where the E-commerce Marketing Manager salary is 25.0% above. The lowest E-commerce Marketing Manager salary is in Miami, FL, where the E-commerce Marketing Manager salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total hourly compensation opportunity for an E-commerce Marketing Manager, hourly wage plus other pay elements

Average Hourly Wage

Core compensation

 
 
 
48
65
57

Average Total Hourly Cash Compensation

Includes base and short-term incentives

 
 
 
51
72
60
These charts show the average hourly wage (core compensation), as well as the average total hourly cash compensation for the job of E-commerce Marketing Manager in the United States. The average hourly rate for E-commerce Marketing Manager ranges from $48 to $65 with the average hourly pay of $57. The total hourly cash compensation, which includes base and short-term incentives, can vary anywhere from $51 to $72 with the average total hourly cash compensation of $60.
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For a real-time salary target, tell us more about your role in the four categories below.

48
65

 

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Skills associated with E-commerce Marketing Manager: Social Media Marketing, Email Marketing Software, Web Marketing, E- Commerce ...More

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E-commerce Marketing Manager Salary in United States
E-commerce Marketing Manager Salary Graph, Regional Distribution and Summary