As of July 01, 2026, the average salary for a Media Planning Manager in Kentucky is $107,443 per year, which breaks down to an hourly rate of $52.
However, a Media Planning Manager's salary can vary significantly. Here’s a look at the typical salary range:
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Media Planning Manager Salaries by Percentile
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $120,086 | $10,007 | $2,309 | $58 |
| Average | $107,443 | $8,954 | $2,066 | $52 |
| 25th Percentile | $95,485 | $7,957 | $1,836 | $46 |
Confidential - Burlington, KY
Raytheon - Louisville, KY
Class 101 - Lexington, KY
Humana - Louisville, KY
A Media Planning Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, and company size can directly affect your earning potential.
Experience is a primary driver of a Media Planning Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Job Role | Years of Experience | Average Salary |
|---|---|---|
| Media Supervisor | 7+ years | $95,667 |
| Media Planning Supervisor | 7+ years | $97,581 |
| Media Planning Manager | 7+ years | $107,443 |
| Media Planning Senior Manager | 7+ years | $145,550 |
| Media Planning Director | 7+ years | $163,573 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Media Planning Managers. For example, consider the average annual salaries in these key locations:
Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:
Media Planning Manager salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $120,175. While startup companies pay approximate $101,632.
| Company Size | Employees | Average Salary |
|---|---|---|
| Startup | 1~50 | $101,632 |
| Growth Stage | 51~500 | $107,491 |
| Established | 501~5000 | $116,051 |
| Enterprise | 5000+ | $120,175 |
For Media Planning Manager roles, the industry you choose can affect earning potential by as much as 56% (the gap between the highest and lowest paying industries). Data shows that the Pharmaceuticals and Internet sectors offer the strongest compensation, at 28% above the average. In contrast, Media Planning Manager positions in Transportation or Edu., Gov't. & Nonprofit typically offer lower base pay, as these industries often view Media Planning Manager as a support function rather than a direct revenue driver.
| Industry Sector | Average Annual Salary | Average Hourly Rate | Pay vs.Avg |
|---|---|---|---|
| Pharmaceuticals | $137,528 | $66.0 | 28% |
| Internet | $131,081 | $63.0 | 22% |
| Insurance | $118,188 | $57.0 | 10% |
| Energy & Utilities | $116,039 | $56.0 | 8% |
| Telecom | $113,890 | $55.0 | 6% |
Understanding how a Media Planning Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
| Annual Salary | Monthly Pay | Weekly Pay | Hourly Wage | |
|---|---|---|---|---|
| 75th Percentile | $120,086 | $10,007 | $2,309 | $58 |
| Average | $107,443 | $8,954 | $2,066 | $52 |
| 25th Percentile | $95,485 | $7,957 | $1,836 | $46 |
Promotions are the fastest way to increase your earnings. As a Media Planning Manager, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.
| Next Step Role | Estimate Salary | Projected Raise |
|---|---|---|
| Advertising Senior Manager | $145,539 | 35% |
| Media Planning Senior Manager | $145,550 | 35% |
Ready to take the next step in your career? Browse thousands of current Media Planning Manager job openings on our job board. Use the search bar below to find your perfect match.
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