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Marketing Media Planning Supervisor Salary in the United States

How much does a Marketing Media Planning Supervisor make in the United States?

As of September 01, 2026, the average salary for a Marketing Media Planning Supervisor in the United States is $97,030 per year, which breaks down to an hourly rate of $47.

However, a Marketing Media Planning Supervisor's salary can vary significantly. Here’s a look at the typical salary range:

  • Top Earners (90th percentile): $114,339
  • Majority Range (25th-75th percentile): $89,440 to $106,090
  • Entry-Level (10th percentile): $82,530
Salary Factors Salary-Boosting Skills Salary by Experience Related Job Salaries Top Paying Cities Explore Related Jobs

Key Factors That Influence Marketing Media Planning Supervisor Salaries

A Marketing Media Planning Supervisor's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location and company size can directly affect your earning potential.

How Experience Level Affects Marketing Media Planning Supervisor Salaries?

Experience is a primary driver of a Marketing Media Planning Supervisor's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:

  • Marketing Media Planning Specialist IV (7+ years): $115,358
  • Media Supervisor (7+ years): $102,023
  • Marketing Media Planning Supervisor (7+ years): $97,027
  • Manager of Media Placement (7+ years): $114,180
  • Director of Media Senior Manager (7+ years): $154,666
Job Role Years of Experience Average Salary
Marketing Media Planning Specialist IV7+ years$115,358
Media Supervisor7+ years$102,023
Marketing Media Planning Supervisor7+ years$97,027
Manager of Media Placement7+ years$114,180
Director of Media Senior Manager7+ years$154,666
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How Do Marketing Media Planning Supervisor Salaries Vary from State to State?

Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Marketing Media Planning Supervisors. For example, consider the average annual salaries in these key locations:
  • District of Columbia: $107,430.
  • California: $107,030.
  • Massachusetts: $105,600.

Top Paying Cities for Marketing Media Planning Supervisors

Salaries can also vary between different cities. Major metropolitan areas or cities with a high demand for technicians often offer more competitive pay. Here are a few examples of average annual salaries in different U.S. cities:

  • San Jose: $122,390
  • San Francisco: $121,050
  • Oakland: $118,490

Marketing Media Planning Supervisor Salary by Company Size: Startups vs. Enterprise

Marketing Media Planning Supervisor salary potential scales significantly with company size. Data shows that Enterprise companies (5,000+ employees) pay the highest average salary at around $108,435. While startup companies pay approximate $91,725.

Marketing Media Planning Supervisor Salary by Company Size

Company Size Employees Average Salary
Startup 1~50 $91,725
Growth Stage 51~500 $97,008
Established 501~5000 $104,708
Enterprise 5000+ $108,435

Marketing Media Planning Supervisor Salary by Industry: Top Paying Sectors

For Marketing Media Planning Supervisor roles, the industry you choose can affect earning potential by as much as 60% (the gap between the highest and lowest paying industries). Data shows that the Software & Networking and Financial Services sectors offer the strongest compensation, at 30% above the average. In contrast, Marketing Media Planning Supervisor positions in Telecom or Retail & Wholesale typically offer lower base pay, as these industries often view Marketing Media Planning Supervisor as a support function rather than a direct revenue driver.

The top paying industries for a Marketing Media Planning Supervisor

Industry Sector Average Annual Salary Average Hourly Rate Pay vs.Avg
Software & Networking$126,139$61.030%
Financial Services$121,288$58.025%
Biotechnology$116,436$56.020%
Pharmaceuticals$116,436$56.020%
Healthcare$111,584$54.015%

Marketing Media Planning Supervisor Salary: Hourly Rate, Weekly Pay, and Monthly Pay

Understanding how a Marketing Media Planning Supervisor's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.

Last Updated on September 01, 2026
$89,440
Average $97,030/year
$106,090
$7,453
Average $8,086/month
$8,841
$1,720
Average $1,866/week
$2,040
$43
Average $47/hour
$51
Annual Salary Monthly Pay Weekly Pay Hourly Wage
75th Percentile $106,090 $8,841 $2,040 $51
Average $97,030 $8,086 $1,866 $47
25th Percentile $89,440 $7,453 $1,720 $43

Marketing Media Planning Supervisor Salary Growth & Career Path

Marketing Media Planning Supervisor

Next Role

Advancement

Promotions are the fastest way to increase your earnings. As a Marketing Media Planning Supervisor, you have the following paths for advancement. The table below compares the salary raises for common next-step roles. By comparing these figures, you can choose the career path that best meets your financial goals.

Next Step Role Estimate Salary Projected Raise
Manager of Advertising and Brand $118,480 22%
Manager of Media Placement $114,200 18%

Most common benefits for Marketing Media Planning Supervisor

  • Social Security
  • 401 (k)
  • Disability
  • Healthcare
  • Pension
  • Time Off (days)

Common company salaries for Marketing Media Planning Supervisor

Here are companies hiring for Marketing Media Planning Supervisor and their salaries, click below for more details.

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FAQ about Marketing Media Planning Supervisor

1. What industry pays the highest salary for Marketing Media Planning Supervisor?

The Software & Networking industry offers the highest average compensation for Marketing Media Planning Supervisor roles, with salaries approximately 30% above the market median.

2. What is the highest salary of supervisor?

The highest salary for a Marketing Media Planning Supervisor is $127,860 annually. The salary range for this position starts at a minimum of $94,040, with a midpoint of $107,490, reflecting the competitive compensation in this field.

3. What is the highest salary of supervisor?

The highest salary for a Marketing Media Planning Supervisor is $127,860 annually. The average salary is $107,490, while the minimum salary starts at $94,040. This reflects a competitive compensation structure within the industry, ensuring that top earners are well rewarded for their expertise and experience.

4. What is the average age to become a supervisor?

The average age to become a supervisor is typically around 33 years, according to a study by Zenger for the Harvard Business Review (December 2021). As a Marketing Media Planning Supervisor, you can expect a salary range from $94,040 to $127,860, with a midpoint of $107,490, reflecting the responsibilities and expertise required for the role.

5. What does a media planning supervisor do?

A Media Planning Supervisor manages Media Planners and Senior Planners, guiding their daily tasks and mentoring for career growth. They oversee plan development for key accounts and support the team with high-volume requests. The salary for this role ranges from $94,040 to $127,860, with a midpoint of $107,490.

6. What is the highest paying job for marketing?

The highest paying job in marketing is the Chief Marketing Officer, with a median salary of $200,250. Other top roles include Vice President of Marketing at $168,250 and User Experience (UX) Director at $164,000. For a Marketing Media Planning Supervisor, the salary ranges from $94,040 to $127,860, with a midpoint of $107,490.

7. What degree do you need to be a media planner?

To become a media planner, a bachelor's degree in fields like communication, media studies, business, advertising, marketing, journalism, or statistics is often preferred by advertising agencies. The salary for a Marketing Media Planning Supervisor typically ranges from $94,040 to $127,860, with a median salary of $107,490.

Where Does Our Salary Data Come From?

Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.

We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)

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