As of April 01, 2025, the average annual salary for a Public Relations Manager in Santa Fe, NM is $118,967. Salary.com reports that pay typically ranges from $105,710 to $131,634, with most professionals earning between $93,639 and $143,166.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $131,634 | $10,969 | $2,531 | $63 |
| Average | $118,967 | $9,914 | $2,288 | $57 |
| 25th Percentile | $105,710 | $8,809 | $2,033 | $51 |
An entry-level Public Relations Manager with under 1 year experience makes about $114,020. With less than 2 years of experience, a mid-level Public Relations Manager makes around $114,614. After 2-4 years, the Public Relations Manager pay rises to about $115,999. Those senior Public Relations Manager with 5-8 years of experience earn roughly $117,582, and those Public Relations Manager having 8 years or more experience are expected to earn about $120,290 on average.
| Levels | Salary |
|---|---|
| Entry Level Public Relations Manager | $114,020 |
| Intermediate Level Public Relations Manager | $114,614 |
| Senior Level Public Relations Manager | $115,999 |
| Specialist Level Public Relations Manager | $117,582 |
| Expert Level Public Relations Manager | $120,290 |
| Entry Level | 9% |
| Mid Level | 9% |
| Senior Level | 8% |
| Top Level | 7% |
| Experienced | 4% |
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Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.
Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.
Corporate Communications: Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends. It is the messages issued by a corporate organization, body, or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics. Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation.
Artificial Intelligence: Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.
| Skill | Salary | Demand |
|---|---|---|
|
Artificial Intelligence
|
$135,622 |
14%
|
|
Services Marketing
|
$129,674 |
9%
|
|
B2B
|
$124,915 |
5%
|
|
Insight
|
$123,726 |
4%
|
|
Corporate Communications
|
$123,726 |
4%
|
|
Storytelling
|
$123,726 |
4%
|
