The salary of a Trade Show Director in the United States varies depending on several factors, including experience, location, education level, marketing trend and company sizes.
As of March 01, 2025, the average annual salary for a Trade Show Director in the United States is $171,421. Salary.com reports that pay typically ranges from $156,966 to $188,396, with most professionals earning between $143,805 and $203,851.
| Annual Salary |
Monthly Pay |
Weekly Pay |
Hourly Wage |
|
| 75th Percentile | $188,396 | $15,700 | $3,623 | $91 |
| Average | $171,421 | $14,285 | $3,297 | $82 |
| 25th Percentile | $156,966 | $13,081 | $3,019 | $75 |
An entry-level Trade Show Director with less than 1 year of experience earns about $165,596. With 1-2 years of experience, the average salary increases to $166,675. For 2-4 years of experience, the pay typically rises to $167,753. Senior-level professionals with 5-8 years of experience earn around $168,832, and those with over 8 years of experience can expect an average of $175,728.
| Levels | Salary |
|---|---|
| Entry Level Trade Show Director | $165,596 |
| Intermediate Level Trade Show Director | $166,675 |
| Senior Level Trade Show Director | $167,753 |
| Specialist Level Trade Show Director | $168,832 |
| Expert Level Trade Show Director | $175,728 |
| Entry Level | 3% |
| Mid Level | 3% |
| Senior Level | 2% |
| Top Level | 2% |
| Experienced | 3% |
Salaries in the United States differ widely between states due to factors like cost of living, local economies, and industry presence.
What Am I Worth?
Salaries in the United States can vary greatly between cities due to factors like cost of living, local economies, and industry presence.
As of March 01, 2025, our research reveals a significant shift in Trade Show Director compensation over the past six years. For example, the median salary increased from $168,459 in 2023 to approximately $170,246 in 2024. (For a detailed analysis of Trade Show Director salary trends, click here.)
Key factors like location, experience, industry demand, and economic growth significantly influence salary variations, making them important to consider.
Salary.com job board provides millions of Trade Show Director information for you to search for. Click on search button below to see Trade Show Director job openings or enter a new job title here.
Here are companies hiring for Trade Show Director and their salaries, click below for more details.
| Core Compensation | ||||
| Core Compensation | Median | % of Total | ||
| Base Salary | $171,421 | 73.4% | ||
| Bonus | $0 | 0.0% | ||
| Value of Benefits | ||||
| Core Compensation | Median | % of Total | ||
| Social Security | $12,939 | 5.5% | ||
| 401K/403B | $7,200 | 3.1% | ||
| Disability | $3,428 | 1.5% | ||
| Healthcare | $8,352 | 3.6% | ||
| Pension | $9,257 | 4.0% | ||
| Time Off | $21,098 | 9.0% | ||
| Total Compensation | $233,695 | 100% | ||
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 20.0% |
| Bachelors | 60.0% |
| Masters | 20.0% |
What Am I Worth?
The average annual salary of Trade Show Director is $171,421. In case you are finding an easy salary calculator, the average hourly pay of Trade Show Director is $82; the average weekly pay of Trade Show Director is $3,297; the average monthly pay of Trade Show Director is $14,285.
A Trade Show Director's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Trade Show Director earns the most in San Jose, CA, where the annual salary of a Trade Show Director is $215,133.
The highest pay for Trade Show Director is $203,851.
The lowest pay for Trade Show Director is $143,805.
Develops and directs the overall strategic planning, budget, and execution of trade shows and exhibitions. Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timelines of a show. Devises innovative solutions to enhance the impact of an event. Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance. Typically requires a bachelor's degree. Typically reports to top management. Manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
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Budgeting: Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.
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