How much does a Trade Show Director make in the United States? The average Trade Show Director salary in the United States is $188,881 as of June 27, 2024, but the range typically falls between $171,434 and $216,389. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

Trade Show Director Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile Trade Show Director Salary $155,549 US June 27, 2024
25th Percentile Trade Show Director Salary $171,434 US June 27, 2024
50th Percentile Trade Show Director Salary $188,881 US June 27, 2024
75th Percentile Trade Show Director Salary $216,389 US June 27, 2024
90th Percentile Trade Show Director Salary $241,433 US June 27, 2024
25% $171,434 10% $155,549 90% $241,433 75% $216,389 $188,881 50%(Median) Didn’t find job title? Click
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What skills does a Trade Show Director need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Budgeting: Applying specific policies, tools and practices to plan and prepare projected revenues, expenses, cash flows, and capital expenditures.

2.

Email Marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

3.

Fundraising: Fundraising or fund-raising (also known as "development" or "advancement") is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gather money for non-profit organizations, it is sometimes used to refer to the identification and solicitation of investors or other sources of capital for for-profit enterprises. Traditionally, fundraising consisted mostly of asking for donations on the street or at people's doors, and this is experiencing very strong growth in the form of face-to-face fundraising, but new forms of fundraising, such as online fundraising, have emerged in recent years, though these are often based on older methods such as grassroots fundraising.

Budgeting 6.67%
Email Marketing 6.67%
Fundraising 4.44%
Others 82.22%
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Job Description for Trade Show Director

Trade Show Director develops and directs the overall strategic planning, budget, and execution of trade shows and exhibitions. Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timelines of a show. Being a Trade Show Director devises innovative solutions to enhance the impact of an event. Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance. Additionally, Trade Show Director typically requires a bachelor's degree. Typically reports to top management. The Trade Show Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Trade Show Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)... View full job description

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Trade Show Director salary varies from city to city. Compared with national average salary of Trade Show Director, the highest Trade Show Director salary is in San Francisco, CA, where the Trade Show Director salary is 25.0% above. The lowest Trade Show Director salary is in Miami, FL, where the Trade Show Director salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

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Step 1 of 3

Understand the total compensation opportunity for a Trade Show Director, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
171434
216389
188881

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
190959
261689
221048
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Trade Show Director in the United States. The base salary for Trade Show Director ranges from $171,434 to $216,389 with the average base salary of $188,881. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $190,959 to $261,689 with the average total cash compensation of $221,048.
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171434
216389

 

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Skills associated with Trade Show Director: Event Management Software, Strategic Planning, Trade Shows Management, Contract Negotiation ...More

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Salary estimation for Trade Show Director at companies like : College & Seminary, The International High School for Health Sciences, Emmi-Roth USA Ltd

Trade Show Director Salary in United States
Trade Show Director Salary Graph, Regional Distribution and Summary