Skills & Competencies for Trade Show Director
Trade Show Director job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Trade Show Director
Develops and directs the overall strategic planning, budget, and execution of trade shows and exhibitions.
JOB RESPONSIBILITIES for Trade Show Director
Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timelines of a show. Devises innovative solutions to enhance the impact of an event. Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance.
Trade Show Director SALARY RANGE
BASE 50%
$187,547
TOTAL 50%
$219,494
Job Level
M04
Job Code
SM15000419
Education/Degree
Bachelor's Degree
Reports To
Top Management
Trade Show Director Skills and Competencies List
9 general skills or competencies (Job family competencies) for Trade Show Director
1
Job Family Competencies –
Advertising
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2
Job Family Competencies –
Email Marketing
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Cites the most commonly used email marketing platforms.
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Level 2 Behaviors
(Light Experience)
Conducts market research to understand prevailing customer behaviors.
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Level 3 Behaviors
(Moderate Experience)
Analyzes email marketing campaign results to gather insights about our audiences.
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Level 4 Behaviors
(Extensive Experience)
Creates highly personalized email marketing campaigns to cultivate relationships with clients.
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Level 5 Behaviors
(Mastery)
Develops and implements SOPs to ensure seamless delivery of promotional emails to prospect leads.
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3
Trade Show Director
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Trade Show Director
Proficiency Level - 4
5
Competency for -
Trade Show Director
Proficiency Level - 5
14 soft skills or competencies (core competencies) for Trade Show Director
1
Core Competencies –
Planning and Organizing
Proficiency Level -5
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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2
Core Competencies –
Coordination
Proficiency Level -5
Level 1 Behaviors
(General Familiarity)
Describes the traits and characteristics of a skilled coordinator.
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Level 2 Behaviors
(Light Experience)
Applies time management skills to minimize scheduling conflicts.
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Level 3 Behaviors
(Moderate Experience)
Adjusts priorities and job duties of others according to the changing environment.
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Level 4 Behaviors
(Extensive Experience)
Consults on the obstacles, conflicts, and challenges in achieving a business goal.
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Level 5 Behaviors
(Mastery)
Adapts strategic plans with agility rather than waiting for problems to arise.
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3
Trade Show Director
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Trade Show Director
Proficiency Level - 4
5
Competency for -
Trade Show Director
Proficiency Level - 5
Summary of Trade Show Director skills and competencies
There are 0 hard skills for Trade Show Director.
9 general skills for Trade Show Director, Advertising, Email Marketing, Event Management, etc.
14 soft skills for Trade Show Director, Planning and Organizing, Coordination, Performance Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Trade Show Director, he or she needs to be an expert in Planning and Organizing, be an expert in Coordination, and be an expert in Performance Management.
9 general skills for Trade Show Director, Advertising, Email Marketing, Event Management, etc.
14 soft skills for Trade Show Director, Planning and Organizing, Coordination, Performance Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Trade Show Director, he or she needs to be an expert in Planning and Organizing, be an expert in Coordination, and be an expert in Performance Management.
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