How much does a VP of Marketing make in Lisbon, MD? The average VP of Marketing salary in Lisbon, MD is $303,920 as of May 28, 2024, but the range typically falls between $265,027 and $351,975. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. 

VP of Marketing Salaries by Percentile
Percentile Salary Location Last Updated
10th Percentile VP of Marketing Salary $229,617 Lisbon,MD May 28, 2024
25th Percentile VP of Marketing Salary $265,027 Lisbon,MD May 28, 2024
50th Percentile VP of Marketing Salary $303,920 Lisbon,MD May 28, 2024
75th Percentile VP of Marketing Salary $351,975 Lisbon,MD May 28, 2024
90th Percentile VP of Marketing Salary $395,726 Lisbon,MD May 28, 2024
25% $265,027 10% $229,617 90% $395,726 75% $351,975 $303,920 50%(Median) Didn’t find job title? Click
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What skills does a VP of Marketing need?

Each competency has five to ten behavioral assertions that can be observed, each with a corresponding performance level (from one to five) that is required for a particular job.

1.

Leadership: Knowledge of and ability to employ effective strategies that motivate and guide other members within our business to achieve optimum results.

2.

Marketing Strategy: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives. Strategic marketing, as a distinct field of study emerged in the 1970s, and built on strategic management that preceded it. Marketing strategy highlights the role of marketing as a link between the organization and its customers.

3.

Sales and Marketing: Marketing consists of the strategies your company employs to generate interest in your business. Sales are the methods by which you convert that interest into a transaction.

Leadership 9.64%
Marketing Strategy 2.48%
Sales and Marketing 1.7%
Others 86.18%
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Job Description for VP of Marketing

VP of Marketing designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a VP of Marketing oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, VP of Marketing develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The VP of Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)... View full job description

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Job Openings for VP of Marketing in Lisbon, MD
  • Havtech is the Mid-Atlantic's largest and most experienced commercial HVAC equipment, building automation systems, service, and energy solutions provider. ...
    - 17 Days Ago
  • Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are…. When we say, “the stuff dreams are made of,” we’re not just referring to the ...
    - 1 Day Ago
  • Welcome to Warner Bros. Discovery. the stuff dreams are made of. Who We Are. When we say, "the stuff dreams are made of," we're not just referring to the w...
    - 2 Days Ago
  • HUMAN was founded in 2012 in a Brooklyn sci-fi bookstore by Tamer Hassan, Michael Tiffany, Dan Kaminsky, and Ash Kalb. Our humble beginnings led to the cre...
    - 19 Days Ago
  • Job Information. Humana. Associate VP, Marketing - Home Segment. in. Bethesda. Maryland. Description. Humana is a Fortune 50 market leader in integrated he...
    - 19 Days Ago

Career Path for VP of Marketing

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For VP of Marketing, the first career path typically progresses to Chief Marketing Officer.

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VP of Marketing salary varies from city to city. Compared with national average salary of VP of Marketing, the highest VP of Marketing salary is in San Francisco, CA, where the VP of Marketing salary is 25.0% above. The lowest VP of Marketing salary is in Miami, FL, where the VP of Marketing salary is 3.5% lower than national average salary.

City, State Compared to national average
City, State San Francisco, CA Compared to national average
+ 25.0%
City, State Washington, DC Compared to national average
+ 11.3%
City, State Miami, FL Compared to national average
-3.5%
City, State Chicago, IL Compared to national average
+ 4.9%
City, State Boston, MA Compared to national average
+ 12.1%
City, State New York, NY Compared to national average
+ 16.8%
City, State Dallas, TX Compared to national average
-1.3%

Take just three simple steps below to generate your own personalized salary report

Step 1 of 3

Understand the total compensation opportunity for a VP of Marketing, base salary plus other pay elements

Average Base Salary

Core compensation

 
 
 
265027
351975
303920

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
329044
471881
389903
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Marketing in Lisbon, MD. The base salary for VP of Marketing ranges from $265,027 to $351,975 with the average base salary of $303,920. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $329,044 to $471,881 with the average total cash compensation of $389,903.
Step 2 of 3

Discover how your pay is adjusted for skills, experience, and other factors

How much should you be paid?

For a real-time salary target, tell us more about your role in the four categories below.

265027
351975

 

Step 3 of 3

How much should you be paid?

About Lisbon, Maryland    Lisbon is an unincorporated community located in western Howard County in the state of Maryland in the United States, located roughly between Baltimor....More

Lisbon, Maryland  area prices were up 1.5% from a year ago    View the Cost of Living in Lisbon, Maryland

VP of Marketing Salary in popular cities: BaltimoreColumbiaGermantown

Skills associated with VP of Marketing: Resource Planning, Organizational Change Management, Marketing Operations, Marketing Support ...More

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