AARP AARPx Experience VoC Analyst Salary in the United States

How much does a AARPx Experience VoC Analyst make at companies like AARP in the United States? The average salary for AARPx Experience VoC Analyst at companies like AARP in the United States is $101,982 as of February 26, 2024, but the range typically falls between $91,193 and $112,771. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities2

About AARP

Browse other Companies in the Edu., Gov't. & Nonprofit Industry

View aarp Salary

What does a AARPx Experience VoC Analyst do at companies like AARP?

Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 


The primary responsibility of the Experience VoC Analyst is to analyze voice of the customer data for insightful findings and transform them into actionable insights for the organization.

The position will use a text analytic platform to build models, conduct categorizations, and perform sentiment analysis. It will do so using voice of the customer data from multiple feedback sources, including email, voice call transcriptions, social media and surveys to discover opportunities for customer experience improvements.


This position reports to the Director, VoC Insights, AARP Experience and is charged with:

Insight Reporting.  The position will utilize the Clarabridge text analytics platform to conduct text, sentiment, and root cause analyses to answer business questions and produce stories that reveal key insights into consumer experience. It will also provide internal business partners with insights reports and dashboards to guide effective decision making.

Data Management.  The position will provide text data oversight, including the movement of unstructured data between AARP/Clarabridge/Partners and manage the implementation of new VoC feedback sources.  The position will also be responsible for ensuring the integrity and accuracy of text data in the tool through regular sentiment tuning, categorization audits and model maintenance.

Tool Management. The position will manage the day-to-day relationship with Clarabridge concerning feedback sources and tool dependability.

Primary responsibilities include:

  1. Build and maintain VoC categorization models
  2. Perform basic and advanced sentiment tuning on text data
  3. Conduct categorization and sentiment audit analysis
  4. Conduct VoC data analysis and interpretation
  5. Ensure VoC data integrity and accuracy
  6. Develop insights reports and dashboards
  7. Incorporate advanced text analytics into customer insights and properly package business insights and findings for consumption
  8. Succinctly communicate the findings and insights with proper verification and validation techniques
  9. Use best practices around categorization, sentiment and insights principles
  10. Implement and manage pipeline of new channels and data feeds
  11. Identify early warning signals and opportunistic approaches from insights gathered
  12. Assists with communicating and socializing VoC insights, reports and learnings across the Association
  13. Manages the relationships between VoC and external partners/vendors.
  • Bachelor's degree in Statistics, Analytics, Economics, Data Science or comparable
  • 2+ years of experience with text analytics and analyzing Voice of the Customer (VoC) findings to identify actions that improve customer experience
  • 2+ years of text analytic experience; experience with predictive modeling
  • 2+ years of experience with Business Intelligence and/or Data Mining Tools (MicroStrategy, SAS, SPSS)
  • 2+ years of experience with the Clarabridge Text Analytics Platform or similar product
  • Ability to understand technical aspects of products and aptitude for working with IT professionals to integrate various data sets and platforms
  • Ability to manage multiple tasks simultaneously within a continually changing environment
  • Excellent problem solving skills and ability to navigate challenging situations
  • Ability to identify and tell a story using data
  • Strong written, analytical and verbal communication skills
  • Advanced proficiency with MS Excel and PowerPoint
  • Customer experience and loyalty background a plus
  • Preferred requirement for this position:  Text Analytics Platform certification
Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Check out AARPx Experience VoC Analyst jobs in Ashburn, Virginia


Bass Pro, LLC - Gainesville, VA

Footwear Sales Outfitter

Bass Pro Shops - Hampton, VA

Customer Relations Outfitter

Bass Pro Shops - Henrico, VA

$91,193 Low Average $101,982 High $112,771

Understand the total compensation opportunity for AARPx Experience VoC Analyst at companies like AARP, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the AARP AARPx Experience VoC Analyst in the United States, which includes base, and annual incentives can vary anywhere from $91,193 to $112,771 with an average total cash compensation of $101,982. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
Job Openings for AARP AARPx Experience VoC Analyst

Are you an HR manager or compensation specialist?'s CompAnalyst platform offers:

  • Detailed skills and competency reports for specific positions
  • Job and employee pricing reports
  • Compensation data tools, salary structures, surveys and benchmarks.
Learn about CompAnalyst