AARP Digital Marketing Intern (Summer-Dec) Salary in the United States

AARP is a nonprofit, nonpartisan, social welfare organization with a membership of nearly 38 million. Our purpose is to Empower people to choose how they live as they age. Our aim is to disrupt preconceived notions about aging, turn goals and dreams into Real Possibilities, strengthen communities and fight for the issues that matter most to people 50-plus and their families; such as health care, employment security and retirement planning.

The Digital Marketing and Strategy team is responsible for delivering value to consumers by connecting them with relevant AARP digital experiences. We are currently seeking an intern to support digital marketing campaigns, including SMS email. This paid internship will begin in the summer and extend through the end of the year (Dec).

The Digital Marketing Intern would be responsible for supporting key strategic initiatives, including:

Creating new and improved digital Member Experiences across email and social, acting as the primary liaison between internal clients/marketing managers, the email channel, and the social media team. Gather requirements for marketing campaigns, draft requirements for development within Salesforce Marketing Cloud Advertising Studio, and document campaign results. Create case studies for future reference.

Monitoring the team’s member experience/voice of the customer listening platforms and identifying opportunities to improve the member experience.

Provide program and project management support for one of AARP’s largest Strategic Engagement Employee Resource Group, including managing the budget, events, meeting agendas, minutes, and creating promotional materials. Manage the content and strategy for the monthly newsletter. Learn to produce the newsletter in the Salesforce Marketing cloud, supporting technical resources.

Provide support for the Digital Marketing Groups’ Project Management Organization, creating process documents and best practices. 

• Pursing a degree in marketing or related field, digital marketing preferred
• Experience managing projects in a work or classroom setting
• Ability to work with internal stakeholders, including business unit leads, digital channel leads, and members of the Product, Development, Membership, or Analytics teams.
• Experience creating marketing plans, relevant coursework
• Strong organizational skills
• Strong communication skills, ability to proof one’s own work, attention to detail
• Creative thinking and problem-solving; leveraging technology to solve business problems in a production environment
• Prior experience with email, social or mobile marketing preferred
• Must Excel at the tedious
  • Documentation
  • QA/Testing – Documentation
  • Project management
  • Note-taking
  • Written communication – Status Updates
  • Must be succinct – Ability to take complex ideas and express them in simple, easy to understand terms
• Basic to Intermediate ability to use:
  • Microsoft Office

Adobe Photoshop a plus

Internships are non-exempt positions and are not eligible for employee benefits.

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.