AARP External Relations Advisor - Consumer Salary in the United States

How much does a External Relations Advisor - Consumer make at companies like AARP in the United States? The average salary for External Relations Advisor - Consumer at companies like AARP in the United States is $91,382 as of March 26, 2024, but the range typically falls between $78,086 and $104,678. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities2

About AARP

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What does a External Relations Advisor - Consumer do at companies like AARP?

Business Unit Description

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP.

Integrated Communications and Marketing (ICM) is a multimedia, service-focused communications and marketing operation that leads in shaping the impression of AARP by providing communications planning, marketing, support and execution for AARP’s strategic business units. 


Develops and implements innovative external relations strategies and campaigns in the consumer and/or advocacy spaces, while enhancing and protecting AARP’s brand.  However, the majority of this role will focus on the consumer/entertainment space. Supports AARP’s reputation, priorities, and internal clients by drafting and implementing plans, growing and developing strong media and influencer relationships, pitching stories and op-eds, handling events, tracking and mitigating potential reputational issues, and so on.  Tracks/provides analysis of relevant news stories and issues and produces reports for leadership.  Drafts/edits news releases, talking points, blog posts, story pitches, and other content.

  1. Develops external relations strategies and tactics.
  2. Tracks, analyzes, and mitigates potential reputational issues using best-in-class approaches and current platforms, tools, and analytics.
  3. Writes plans and secures internal buy-in and approvals.
  4. Writes/proofs/edits news releases, media advisories, talking points, blog posts, templates, and other content.
  5. Fields media requests from national, trade, specialty, and new media outlets and develops media relationships. 
  6. Writes strong, effective pitches and pitch stories to a wide range of national, trade, specialty, and new media outlets.  Demonstrates sound judgment.
  7. Tracks relevant news coverage and social media trends to ensure the AARP leadership and the team are aware of developing stories, potential threats, and issues.
  8. Works with AARP leadership and subject-matter-experts on interview preparation, briefings, and media requests.  Supports executive positioning activities.
  9. Prepares performance and after-action reports using key performance indicators (KPIs).
  10. Supports internal clients.
  • Completion of a Bachelor’s degree (e.g., in Journalism, Communications, or Political Science) or equivalent and 6+ years of job-related experience.  Should have demonstrated experience in consumer/entertainment public relations and/or public affairs.
  • Demonstrated ability to work and thrive in a dynamic/fast-paced work environment.  Ability to prioritize and manage multiple projects, assignments, and deadlines is vital.
  • Significant demonstrated experience pitching media outlets and engaging with partner organizations and influencers.
  • Excellent writing and editing skills required.  Demonstrated experience writing/editing news releases, talking points, blog posts, templates, and fact sheets.
  • Fluency with Microsoft Office Suite (Excel, PowerPoint, etc.), as well as Cision or other similar platforms is a must.
  • Advanced user of Twitter, other platforms, and social media listening/analytics tools.
  • Prior experience with one or more of AARP’s priority issue areas required.
  • Ability to collaborate and work effectively with cross-functional teams.
  • Candidates being considered for this role must be willing to complete a writing assessment.
Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.  AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Check out External Relations Advisor - Consumer jobs in Ashburn, Virginia
$78,086 Low Average $91,382 High $104,678

Understand the total compensation opportunity for External Relations Advisor - Consumer at companies like AARP, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the AARP External Relations Advisor - Consumer in the United States, which includes base, and annual incentives can vary anywhere from $78,086 to $104,678 with an average total cash compensation of $91,382. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
Job Openings for AARP External Relations Advisor - Consumer

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