AARP Manager, Advocacy and Outreach Salary in the United States

How much does a Manager, Advocacy and Outreach make at companies like AARP in the United States? The average salary for Manager, Advocacy and Outreach at companies like AARP in the United States is $132,611 as of May 28, 2024, but the range typically falls between $116,710 and $148,513. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target.  View the Cost of Living in Major Cities

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What does a Manager, Advocacy and Outreach do at companies like AARP?


AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.


AARP’s Community, State and National Affairs (CSN) Group​ includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels.  It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.


The Manager, Outreach and Advocacy manages community advocacy and outreach activities and represents the organization and its interests to state government agencies; partners with internal and external teams to achieve the organization’s community goals. This role works with internal/external teams to develop and execute advocacy campaigns and to build constituent support for organization’s legislative priorities. You will collaborate with management to identify opportunities to streamline processes and develop new procedures that support the business unit/department.


  • Identifies issues of public policy and organizational importance, and develops and implements advocacy strategies at the local, state, and federal levels, collaborating with cross-functional teams, as well as internal and external partners to achieve the organization’s legislative goals.
  • Represents the organization and its interests to federal, state, or local government agencies, advocating for organizational interests in front of legislative bodies, monitoring and commenting on pending legislation that may impact strategic organizational priorities.
  • Manages the design and implementation of engagement strategies, researching target audiences and designing engagement opportunities that align with strategic objectives and integrate across geographies and issue areas.
  • Establishes strategic community partnerships and leverages internal/external resources to raise the visibility of the organization within communities.
  • Directs the recruitment, training and deployment of volunteers in accordance with organizational goals. Designs opportunities to maximize volunteer engagement and ensures inclusion of volunteer perspectives in strategic planning.
  • Develops and manages the execution of advocacy campaigns and collaborates with internal/external partners on advocacy communication strategy development. Utilizes direct action organizing tactics and implements grassroots advocacy tools to build constituent support for the organization’s legislative priorities.
  • Builds and maintains relationships with elected officials at all levels and governmental representatives. Serves as a deep subject matter expert on the organization's issues with the goal of advancing and promoting the organization's state and federal advocacy agendas.


  • Completion of Bachelor’s degree plus a minimum of 5 years experience.
  • Strong understanding of public policy issues facing the state of Texas and AARP membership in particular, some policy experience preferred.
  • Experience with strategic planning, and financial/budget management required.
  • This is an in-office position and the ability to work effectively surrounded by moderate noise is required.
  • Position may be located in Austin or Houston,Texas.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.



Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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$116,710 Low Average $132,611 High $148,513

Understand the total compensation opportunity for Manager, Advocacy and Outreach at companies like AARP, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

The chart shows total cash compensation for the AARP Manager, Advocacy and Outreach in the United States, which includes base, and annual incentives can vary anywhere from $116,710 to $148,513 with an average total cash compensation of $132,611. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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